Ariston is launching a major brand relaunch across the Middle East and Africa, fronted by Italian chef Massimo Bottura.
The campaign will promote Ariston’s home appliance range through digital marketing, PR and retail activity, highlighting Italian heritage, innovation and everyday convenience.
The rollout begins at the end of October 2026.
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Largest acquisition in the history of Ariston Group :
This is the largest acquisition in the history of Ariston Group : 703 million euros in cash and approximately 41.42 million shares for a value of approximately 300 million, for 100% of the capital of the German Centrotec Climate System. particular thanks to the brands Wolf, Brink, Pro-Klima and Ned Air, specialized in the supply of solutions for heating, ventilation and air treatment and solutions for the combined generation of heat and energy. “Wolf is a pioneer brand in the sector –
specializing in new generation heat pumps, while Blink, a Dutch brand, is active in the production of devices for domestic ventilation, a sector that is still a niche sector that concerns in particular thermally insulated buildings, those with zero emissions of the new generation that still need a change of air and that are moving from the use of fossil fuel to that of renewable energy.
