Buram Electro will be called Liebherr Appliances Netherlands from 2024

As of January 12, 2023, Buram Electro BV has been integrated as an official subsidiary of Liebherr Hausgeräte GmbH. This step follows a long-term, successful exclusive collaboration on the Dutch market. This collaboration has recently been further strengthened, with the main aim of increasing the satisfaction of our customers and further strengthening our brand value.

As of December 30, 2023, Buram Electro BV will merge with Liebherr Appliances Netherlands BV through a legal merger. All current agreements of Buram Electro BV will be transferred unchanged to Liebherr Appliances Netherlands BV as of the aforementioned date. This is a logical step for us to further strengthen the brand and to secure long-term value creation for all parties involved in the Dutch market.

Miele and Metall Zug venture

Miele and Metall Zug are planning a joint venture to strengthen their medical technology and pharmaceutical divisionsSteelco (Miele) and Belimed (Metall Zug) are joining forces

Portfolio comprises hygiene solutions for hospitals, biomedical research, and pharmaceutical applications as well as biotechnological requirements

Highest standards of quality, innovation, and customer proximity

In order to expand its medical technology and pharmaceutical division in the Professional business unit, Miele will be contributing its subsidiary Steelco Group to a joint venture with the Swiss industrial holding company Metall Zug AG. Metall Zug will in turn be bringing its two Belimed companies – Infection Control and Life Science – to the joint venture. Steelco and Belimed both produce cleaning, disinfection and sterilization solutions for hospitals, biomedical research and pharmaceutical and biotechnological applications. By combining their product and service portfolios, the two companies are aiming to become one of the most reliable, innovative, and customer-focused providers in the industry. The agreement regarding the joint venture, in which Miele is to hold a 67 % share and Metall Zug 33 %, was signed on 27 November. Closing is to take place once the necessary regulatory approvals have been obtained.

Operators of clinics and hospitals and those in charge of pharmaceutical production are facing new challenges, from increasing hygiene requirements in infection and contamination control to ensuring cost-effectiveness and dealing with the increasing shortage of staff. As a result, demand is growing around the world for technologically advanced and economically attractive equipment that meets the highest standards of hygiene. Belimed and Steelco have enjoyed an excellent reputation as providers in this field for decades – with products and services for cleaning, disinfection and sterilization of medical equipment, laboratory supplies and solutions for the pharmaceutical industry and biotechnological applications. Furthermore, both companies share a commitment to the highest quality standards and maximum customer focus.

“The Professional business unit is already very important to Miele,” says Dr Axel Kniehl, who is Executive Director Marketing & Sales for the Miele Group and is responsible for this business unit. “With this joint venture, we will be strengthening our strategic position as a global premium provider in the field of medical and pharmaceutical technology and will be creating additional opportunities for growth, particularly in North America and Asia.”

Belimed and Steelco – premium partners on an equal footing

Steelco has been part of Miele since 2017. The subsidiary looks after the global clinic project business, among other things, and is therefore responsible for all aspects of planning and equipment for sterilization departments in hospitals. The company, which was founded in 2001, has two production locations in Italy – at the headquarters in Riese Pio X and in Cusano. Furthermore, the company has branches in 14 countries and a strong network of distributors in its core markets. In 2022, Miele generated turnover of approx. EUR 194 million through Steelco business, with the company employing around 800 people. In addition to many years of expertise in infection control and pharmaceuticals, Steelco brings a broad product portfolio and a high level of innovative strength to the project. “We are looking forward to working with Belimed – together we want to provide our customers with the most innovative and reliable solutions in the industry,” says Fabio Zardini, CEO of Steelco.

Belimed, which is headquartered in Zug in Switzerland and has production locations in Sulgen (Switzerland) and Grosuplje (Slovenia), employs around 1300 people in the areas of infection control and pharmaceuticals. With its two companies Belimed Infection Control and Belimed Life Science, the Group is represented in more than 80 countries – with its own sales and service hubs in some cases – and particularly in growth markets such as the USA and China. Its most recent turnover figures amounted to approx. CHF 229 million. At the same time, customers appreciate Steelco’s high level of quality and expertise in relation to digital solutions. “Steelco and Miele are strong and reliable partners. With their growth momentum and years of expertise, they are the perfect fit for us and our joint plans for the future,” says Martin Wipfli, Chairman of the Board of Directors at Metall Zug AG.

“With the joint venture, we want to combine the best of both worlds. A broad, innovative, and interconnected product portfolio combined with a dense global sales and service network will allow us to achieve maximum customer proximity,” explains Dr Christian Kluge, Senior Vice President Business Unit Professional, whose recent turnover figures of more than EUR 750 million included a significant contribution from Steelco business

Spear & Jackson enter the heating market

Benross introduce its latest innovation, the Spear & Jackson Heating range, which is designed to complement the recently launched Air Zone range.

The range is produced under an exclusive brand licence between Benross Marketing Ltd and Spear & Jackson UK Ltd

The Spear & Jackson Heating range has been developed to offer a stylish and modern solution to electric home heating, and includes 1500w and 2000w wall mounted panel heaters, portable ceramic PTC heaters and an oscillating tower fan heate

Morphy Richards

Morphy Richards, a renowned brand known for its high-quality, British-style, and innovative products, has announced a strategic brand upgrade to support business growth in the medium and long term. In collaboration with globally recognized strategic consulting firm Prophet, Morphy Richards aims to pinpoint its core competence and devote to the best path for sustainable growth. The goal is to allow consumers get a different life experience brought by Morphy Richards products.

Established in 1936, Morphy Richards is a time-honored brand. As a historic British brand, Morphy Richards has a presence in a number of countries across Europe and Asia. Specializing in small household appliances, Morphy Richards has deeply cultivated the kitchen and living appliances sector. The brand upgrade aims to enhance brand influence, steer the direction of product development, and improve performance. As part of this strategic initiative, Morphy Richards is now actively recruiting business partners who share the same growth goals. Organizations and individuals interested in partnering with this time-honored brand are invited to make contact.

“In the post-pandemic world, the most relevant brands speak to consumers’ heads and hearts by offering dependable, consistent, and delightful product innovations and branded experiences. We are honored to partner with Morphy Richards to unlock the next wave of uncommon growth across more and more markets,” said Jolin, Associate Partner of Prophet. A growth and transformation consulting firm that helps leaders unlock uncommon growth, Prophet has 15 offices and over 600 strategists, data analysts, marketers, digital experts, and creatives worldwide, partnering with multiple companies to develop solutions that drive lasting impact and help move society forward.

“We have a truly unique opportunity. In the UK, Morphy Richards has 86% brand recognition which is up there with industry-leading global brands! With the right products and a great team, I am confident that we can re-establish Morphy Richards as the envy of the industry,” said Rob Wileman, Managing Director of Consumer Brands Limited, which has become the official licensee of Morphy Richards in the UK in 2023.

About Morphy Richards

Morphy Richards, a premium and innovative small appliance brand, was established in the UK in 1936. For more than eight decades, Morphy Richards has been committed to infusing smart ideas and quintessential British style into the kitchens and everyday lives of families.

Dyson opened the largest store in Berlin

Dyson’s largest store in the world is now open in Berlin. It was a tremendous effort from all teams involved. Dyson Demo Stores serve as a showcase of Dyson’s latest technology where customers can learn about our machines from highly trained Experts or get hands on with our innovative Demo experiences.

Miele committed the right to Repair

Miele join in Repair day is here, and so is our commitment to a more
sustainable home. In a world where things are often quickly replaced, Miele wants to make sure your appliances stay in great shape for as long as
possible.

That’s why we offer quick and easy troubleshooting support and
make sure our spare parts are available for at least 15 years
through various channels.

Miele v BORA

Miele has filed a revocation action against Australian Patent No. 2012247900 in the name of Wilhelm Bruckbauer, CEO of BORA.

Initially, BORA had issued a formal demand regarding Miele’s infringement of BORA’s intellectual property rights by selling downdraft cooking hobs in Australia. After being notified about the revocation action BORA filed a cross-claim alleging patent infringement by Miele.

After extensive examination, BORA considers that the sale by Miele of its downdraft cooking hobs in Australia clearly infringes its Australian Patent and is pursuing its legal options to enforce its intellectual property rights.

BORA will enforce and defend its patents and will not accept any infringement of its intellectual property rights. The management of BORA share the view that its patents and other intellectual property must be respected.

About the company
BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking.’ Since Willi Bruckbauer founded BORA in 2007, the company has been committed to revolutionising the kitchen as a living space by questioning the ordinary. Its mission: to offer extraordinary products for extraordinary experiences.

The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually developed through BORA’s own drive for perfection. After the expansion of the product range to include the BORA X BO, a professional steam oven for your home, and the associated BORA multi-drawer, refrigeration and freezing systems as well as lighting followed. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.

BORA employs over 500 people, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its flagship stores in Munich and Herford, and sells its products in over 60 countries worldwide.

Back in 2009, the company received its first award within the scope of the innovation contest 365 Orte im Land der Ideen, followed by the Deutscher Gründerpreis and numerous Red Dot Awards, Plus X Awards, German Design Awards, Iconic Awards, German Brand Awards, Good Design Awards and iF Design Awards, among others

GE Google Flavorly

GE Appliances,are constantly exploring new ways to reimagine life at home. That’s why they thrilled to launch two exciting features in collaboration with Google Cloud, leveraging generative AI to provide a more personalized experience for you. The SmartHQ consumer app now offers Flavorly™ AI.  Flavorly AI the age-old “what’s for dinner?” dilemma by allowing you to generate custom recipes based on the ingredients you have in your kitchen.Simply choose a recipe category and cuisine, and input your available ingredients and dietary preferences. Additionally, we’ve introduced SmartHQ Assistant to our app, offering you a conversational experience powered by generative AI. This feature helps answer questions about the use and care of connected appliances, accessible through a chat bubble on the SmartHQ app home screen.These exciting additions were made possible by our dedicated team of GE Appliances engineers and our growing partnership with Google. At Google Cloud Next 2023 last month, GE unveiled these features, showcasing our commitment to seamless and personalized experiences. Later this fall, Flavorly AI will also include a review feature, allowing users to rate recipes and help make the next ones even better.

“We are seeing a variety of brands across industries invest in generative AI to help them create deeper, more meaningful connections with their customers,” said Google Cloud CEO Thomas Kurian. “GE Appliances is another great example of this.”

Finding a better way to build relations, not transactions

At GE Appliances, strive to build relationships rather than transactions, leveraging technology to connect with users on a deeper level. Our Zero Distance philosophy enables us to invent meaningful solutions and partnerships by growing closer to their users, consumers, and customer’s