SEB 165 anniversary

From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in Appliance market
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
December 14, 2022, by Sandra Nicoletti

From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in the PEM and professional coffee.
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
This is an extraordinary gift that Groupe Seb gave itself for its 165th anniversary. A website dedicated to the history of the group, which traces the entire saga of the French family business born in 1857. From tinsmithing to the group’s latest innovations, through its various acquisitions, Seb Discovery offers a journey through time and eras. Divided into 6 major periods and animated by two guides, the site plunges the Internet user into period decorations and invites him to discover the evolution of products, from the oldest to the most innovative. A family history that has made Seb a key player in the market for small household appliances for the general public, but also in the field of professional coffee

The Seb saga in 6 major periods

The invitation to travel began in 1857 in Burgundy, with the birth of the company then specializing in tinsmithing (making tinplate objects) and continued until 1951.

The 2nd part extends from 1952 to 1972, with the beginning of equipped kitchens and the rise of household equipment in homes, including the Super Cocotte Seb which was a hit at the time.

Then, from 1973 to 1990, Internet users discovered a new era for Seb, which became Groupe Seb, thanks to the acquisition of Tefal in 1968 and Calor in 1972.

From 1991 to 2000, the group opened up to emerging countries and developed several subsidiaries around the world with positions as local leaders in small household appliances, particularly in South America.

Then, a new era began in 2001 with the acquisition of Moulinex and continued until 2010, during which the group became the world leader in small household appliances.

The journey ends with the period 2010 to the present day, marked by the acquisition of WMF , a specialist in professional coffee, and by the opening of a new world headquarters in Ecully, the Campus Seb , which also hosts a world center of innovation.

Liebherr history

The history of Liebherr Refrigeration – Where it all began Only every tenth German household owned a refrigerator during the ’50s, and demand increased with economic growth. Hans Liebherr decided to rely on its production facilities at the southern German location in Ochsenhausen to start a new appliances business. The first refrigerator was manufactured there in 1954, and today Liebherr continue manufacturing high-quality refrigerators and freezers. With the following link you can get an insight into how Liebherr became a household name known for manufacturing innovative appliances and more about Liebherr history.

The history of Liebherr Refrigeration – Where it all began Only every tenth German household owned a refrigerator during the ’50s, and demand increased with economic growth. Hans Liebherr decided to rely on its production facilities at the southern German location in Ochsenhausen to start a new appliances business. The first refrigerator was manufactured there in 1954, and today we continue manufacturing high-quality refrigerators and freezers. With the following link, you can get an insight into how our brand became a household name known for manufacturing innovative appliances and more about our history.

Whirlpool 110 year anniversary

11th November 2021, Whirlpool Corporation is celebrating its 110 year anniversary. To mark the occasion, the company will be reflecting on its significant history of innovation and collaboration throughout the decades.

Improving life at home has been at the heart of Whirlpool Corporation’s approach since it was founded in 1911. From humble beginnings, to becoming one of the world’s leading appliance manufacturers, the company has evolved into a well-loved, highly respected brand that is recognised across the globe.
To read about Whirlpool’s history

Haier Smart Home saw a growth of 47% in the refrigerator market in Western Europe, 

Following the strong growth in 2020, Haier refrigerators have led the industry in Western Europe.

According to the data, from Jan. to Sept. 2021, despite the challenge of the Covid-19 epidemic, Haier Smart Home saw a growth of 47% in the refrigerator market in Western Europe, becoming the industry’s number one brand in terms of growth rate.


Among the fast-growing categories, Haier multi-door refrigerator market share achieved number one with the API of 143. 

The breakthroughs are inseparable from the premium brand building and innovative products tailored to the specific demands of local consumers. In response to the needs of European users for large-volume, healthy preservation during the Covid-19 epidemic, Haier Cooling Overseas has launched large-capacity, full-space preservation refrigerators. The cold storage room with separate dry and wet storage compartments and the freezer room with constant temperature and humidity provide users with healthy fresh storage solutions. 图片

The increase of market share is also indispensable from the layout the scenario solutions. Especially in Sept.,Haier Europe introduced the various scenarios to local users at Milan Design Week.

With its leading products and advantages on scenarios solutions, Haier Smart Home continues to fulfill the requirements of global consumers in the globalization process.

Vestel has bought two British home appliance brands to

Turkish white goods firm Vestel has bought two British home appliance brands to strengthen its position in the global market.

According to a company statement Wednesday, the new deal with U.K.-based Crosslee PLC will help Vestel get a foothold in new markets while strengthening its presence in Europe and the U.K.

The deal was for the acquisition of the Hostess and White Knight business trademarks, intellectual property rights, domain names and equipment related to the trademarks.

Vestel CEO Turan Erdoğan said the company was focused on increasing its competitive advantages with strategic market-oriented business cooperation and brand acquisitions, supporting Vestel’s strength in production and exports.

With this latest acquisition, Erdoğan said, “We will strengthen our position in the U.K. as well as increase our contribution to the country’s exports by focusing on different markets.”

The registration process for the trademark transfer is being completed in the EU, while the process continues in some non-EU countries.

LG SIGNATURE’S Combination Of Superior Design And Technology Set To Conquer New Markets

Premium Brand Hosts Exclusive Launch Events in Japan and Norway Successfully expanding its presence in the global premium home appliance market, LG SIGNATURE is making its much anticipated debut in Japan and the Nordic countries. To celebrate the brand’s arrival, exclusive launch events were held complete with talks from local experts sharing their personal and professional perspectives on LG SIGNATURE products. The superior range of luxury appliances offers compelling user experiences through cutting-edge technology, user-friendly functions and stunning aesthetics.

The launch events featured a design gallery named The Art of Essence through Minimalism created in partnership with acclaimed Italian photographer, Delfino Sisto Legnani. In a series of gorgeous images, the artist perfectly captures the timeless elegance of the appliances within the starkly beautiful Monte Amiata condominium, an iconic residential complex located in the Gallaratese district of Milan.

An award-winning photographer, Delfino is renowned for his minimalist images. Explaining his choice of location, he said, “I wanted to combine the formal purity of LG SIGNATURE products with the simplified and absolute forms, out of scale, with respect to the products themselves, of the Monte Amiata complex, generating absolute shots, unrelated to time.”

LG SIGNATURE’s Japan launch event took place early this month at Tokyo’s National Art Center, a facility designed by legendary Japanese architect, Kisho Kurokawa. On hand to witness the unveiling of the LG SIGNATURE TV, Refrigerator, Washing Machine and Air Purifier were over 250 VIP guests. A panel featuring highly-regarded local filmmaker, Ando Momoko, noted chef Kinoshita Takemasa, and other influential Japanese trendsetters including the announcer, Baba Noriko, gathered to talk about LG SIGNATURE products, unreservedly praising their ability to help create a better, more convenient lifestyle.

To mark LG SIGNATURE’s arrival in the Nordic countries, a launch event was held on June 13 at Astrup Fearnley Museet, one of the biggest contemporary art galleries in Oslo, Norway’s ultra-stylish capital city. The more than 200 guests in attendance were able to get a first-hand look at the exceptional yet understated LG SIGNATURE TV, Refrigerator, Washing Machine, Air Purifier, Dryer, Wine Cellar and Bottom-Freezer Refrigerator.

Guests were also treated to a lively discussion on the benefits of LG SIGNATURE products moderated by one of Norway’s most accomplished actresses, Pia Tjelta. The all-star panel included famous Swedish singer and actress, Pernilla Wahlgren, and the Flying Culinary Circus; a team of four top chefs comprising Trond Svendgård, Hans Kristian Larsen, Tor Jørgen Kramprud Arnesen and Mathias Spieler Bugge. The culinary experts revealed how LG SIGNATURE appliances help them to effortlessly prepare delicious meals, and put on an entertaining cooking demonstration with mouth-watering results.

Participating in both the Oslo and Tokyo events, Torsten Valeur, the widely-respected Danish industrial designer and master design advisor for LG SIGNATURE home appliances, introduced the brand’s design philosophy and highlighted its restrained, minimalist aesthetics.

“We’re very excited to share the unparalleled design and advanced technology of LG SIGNATURE with new audiences,” said Ian Kim, vice president of LG’s brand management division. “We are strongly committed to expanding our premium home appliance business and providing consumers all over the world with the best lifestyle solutions yet.”

The continuing success of LG SIGNATURE has industry insiders and consumers taking note and is further cementing LG’s premium brand image across the globe. In order to engage a wider audience and showcase the perfected blend of form and function the brand is known for, LG will be expanding its new digital campaign, Art inspires technology. Technology completes art.

LG SIGNATURE is LG Electronics’ ultra-premium brand. By uniting the best of LG technology and design under a single brand, LG SIGNATURE offers consumers a collection that boasts subtle elegance and top-notch performance. The range of LG SIGNATURE products includes InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, air purifier and award-winning “wallpaper” OLED TV W. All LG SIGNATURE products have one thing in common: uncompromising quality and a focus on the essentials. LG SIGNATURE products have won a number of industry awards for technological innovation and sophisticated design, including 2017 CES Best of Innovation Award, iF Gold Award 2016, Red Dot Design Award 2016 and Engadget Best of CES Award 2019 for LG SIGNATURE OLED TV R. For more information on LG SIGNATURE, please visit

June Life

June Life Inc., the manufacturer of the June Smart Oven. The company markets its product as seven appliances in one (convection oven, air fryer, dehydrator, slow cooker, broiler, toaster and warmer) that also features interconnectedness via an app or Amazon Inc.’s Alexa voice activation platform.

June Life recently expanded its relationship with Amazon by adding foods sold at Whole Foods Market to the Smart Oven’s custom cook program. Now owners of the oven may purchase more than 30 365 Everyday Value products from the retailer and use a Whole Foods icon on the oven’s user interface to prepare the product.


Toshiba domestic appliances a money-loser in 2016 is now showing signs of a comeback under Midea Group as it leverages its new Chinese parent’s sales channels across Asia.

The Toshiba appliance business “is an important component in the globalization of Midea. We want to grow it into a world-leading appliance maker,” said Fang Hongbo, chairman and president of Midea.

Toshiba appliances disappeared from Chinese shelves in 2015 due to sluggish sales. They returned a year later via the retail network of Midea, which acquired Toshiba’s appliance business, Toshiba Lifestyle Products & Services.

“This is a popular product that uses Toshiba’s advanced technology,” says a saleswoman at a Midea appliance shop in the southern Chinese city of Guangzhou. Amid the shelves of Midea products stand Toshiba-brand microwaves, of which the most expensive costs 12,999 yuan ($1,922) — around twice the price of its Midea equivalent.

The multifunctional Toshiba microwave can be used to make a variety of dishes, such as employing high-temperature steam to broil fish. “It’s also very durable,” the saleswoman said. “Those who enjoy cooking hold it in high regard.”

Midea is a big presence in the appliance market, generating sales of around 240 billion yuan in fiscal 2017. But its core lineup consists of inexpensive products limited to basic features. The company is working to move upmarket and has positioned the Toshiba brand as its top of the line.

Under Midea, Toshiba Lifestyle is accelerating its overseas expansion. Midea plans to open a new plant in western India as early as 2020 and will locally produce and market such Toshiba-brand products as washing machines and microwave ovens, marking the brand’s return to the market after a 2012 exit. Depending on demand, other items like refrigerators may be added to the mix. Investment of more than $1.8 billion is expected over the next five years.

Toshiba Lifestyle is also cultivating the entire Southeast Asian market, including places like Cambodia and Myanmar. Besides using its own factories in Thailand and China, Toshiba Lifestyle is procuring products from Midea under an original equipment manufacturer arrangement.

In the second half of 2018, Toshiba put more than 30 new items on sale in Thailand, including refrigerators where the freezer is on one side, a type little seen in Japan.

When Toshiba Lifestyle was under Toshiba, it was never more than one division of a larger engineering company. When earnings faltered at the parent, it did not receive sufficient money for product development, falling into a cycle where it became less competitive.

But after it was bought by Midea, Toshiba Lifestyle began receiving enough funds to develop products that met the needs of the marketplace, company executives say. The goal now is to use Midea’s marketing network to increase the portion of overseas sales at Toshiba Lifestyle to 50% from the current level of around 30% by 2020.

Earnings are recovering as Toshiba Lifestyle’s revenue jumped more than 50% from fiscal 2015 to 250 billion yen ($2.3 billion) in calendar 2017. The company probably moved back into the black last year even without restructuring measures like layoffs. Cost-cutting moves such as production at Midea’s Chinese plants and joint parts procurement seem to have had a positive impact.

Other Japanese brands revived under Chinese parents include the white goods business of Sanyo Electric, which returned to profitability several years after being sold to Haier Group in 2012.


Midea Kitchen Appliance Division is affiliated to Midea Group, one of the largest household appliance manufacturers in China. Founded in 1968, Midea is one of the world’s largest kitchen appliance suppliers with annual sales revenue exceeding $23 billion, the world’s No.1 major appliances manufacturer according reported by Euromonitor[i] and is the world’s No. 1 microwave oven and No. 3 dishwasher manufacturer. It operates three production bases and two R&D centers in China in addition to a production base in Belarus and R&D centers in Bologna, Italy and Louisville, Kentucky.

About Midea

Established in 1968, Midea (SZ: 000333) is a publicly listed, Fortune 500 company, that offers one of the most comprehensive ranges in the home appliance industry. Midea specializes in air treatment, refrigeration, laundry, large cooking appliances, kitchen appliances, water appliances, floor care and lighting. Headquartered in Southern China, Midea is a truly global company with over 126,000 employees and operations in more than 200 countries. The company has 21 production facilities and 260 logistics centers worldwide. After nearly 50 years of continued growth, Midea now generates annual revenue of more than USD23 billion.

Other brands Midea owns

Little Swan is a well-known brand engaged in the manufacture of home appliances, particularly washing machines. It is among the 20 most valuable brands in China, with valuation estimated at 15.02 Billion RMB by R&F Business Ranking 2010. The company was established in 1958, when it stood alone as the first washing machine manufacturer in China. Little Swan was acquired by Midea in 2010.

MDV was created in 1999 under Midea’s Commercial Air-Conditioning (CAC) Division as a professional climatic solution brand for sales via specialized air-conditioning companies. MDV’s brand portfolio (range of products produced under MDV brand) consists of cutting-edge technology and commercial and industrial equipment. These include VRF (variable refrigerant flow) systems, chillers and fan-coils, compressor condensing units, light commercial air-conditioners, used in commercial segment. Focusing on the professional channel for more than 10 years, MDV brand is recognized worldwide as one “professional HVAC solutions.”

Hualing is one of China’s best known and most respected appliances brands. It was acquired by Midea in 2008. It specialises in air-conditioners and refrigerators.

Under the Welling brand, Midea Group excels in motor and driving systems. Welling products are widely applicable for use in the manufacturing of air conditioners, washing machines, refrigerators, dish-washers, small size home appliances and vehicles, and more.

As a joint venture between Midea and Toshiba-Carrier, GMCC develops compressors for the application of air-conditioning and heat pumps. This combined effort features one of the largest manufacturing operations of air-conditioning compressors in the world.

For more information, visit Midea at and


Brandt is a French brandname producing various home equipment, created in 1924 by Edgar Brandt as a part of Hotchkiss-Brandt. Today, the company currently is owned by Cevital.

In 1924, Brandt is established.
In 1966, Hotchkiss-Brandt merges with Thomson (now Thomson SA).
In 2000, Brandt merged with Moulinex.
In September 2001, Moulinex became bankrupt and its activities were taken over by Groupe SEB.
In 2002, Brandt was taken over by Elco Holdings, an Israeli holdings and appliance company. [1]
In 2005, Elco-Brandt was bought out by Fagor, becoming FagorBrandt.
In 2014, The Algerian conglomerate Cevital bought Brandt.


Manufacturing facilities
current :

Orléans (France) : Production of cooking appliances
Vendôme (France) : Production of cooking appliances and kitchen hoods
Sétif (Algeria) : Production of washing machines and dryer