Eurolinx has advised that it will no longer be the Australian and New Zealand distributor for ILVE products, effective 1 January 2024, after a partnership spanning 35 years.
Category Archives: Brand’s
Miele v BORA
Miele has filed a revocation action against Australian Patent No. 2012247900 in the name of Wilhelm Bruckbauer, CEO of BORA.
Initially, BORA had issued a formal demand regarding Miele’s infringement of BORA’s intellectual property rights by selling downdraft cooking hobs in Australia. After being notified about the revocation action BORA filed a cross-claim alleging patent infringement by Miele.
After extensive examination, BORA considers that the sale by Miele of its downdraft cooking hobs in Australia clearly infringes its Australian Patent and is pursuing its legal options to enforce its intellectual property rights.
BORA will enforce and defend its patents and will not accept any infringement of its intellectual property rights. The management of BORA share the view that its patents and other intellectual property must be respected.
About the company
BORA develops and produces innovative premium built-in kitchen appliances with impressive design standards. The German-Austrian company group positions its portfolio internationally with the claim ‘More than cooking.’ Since Willi Bruckbauer founded BORA in 2007, the company has been committed to revolutionising the kitchen as a living space by questioning the ordinary. Its mission: to offer extraordinary products for extraordinary experiences.
The story began with the innovative cooktop extractor systems, which use intelligent technology to draw cooking vapours downwards and are continually developed through BORA’s own drive for perfection. After the expansion of the product range to include the BORA X BO, a professional steam oven for your home, and the associated BORA multi-drawer, refrigeration and freezing systems as well as lighting followed. BORA products are characterised by outstanding performance, simple cleaning and simple operation. Thanks to their timeless design, they fit perfectly into any kitchen, where they provide fresh air and a clear view.
BORA employs over 500 people, primarily at its sites in Raubling, Niederndorf and Sydney as well as in its flagship stores in Munich and Herford, and sells its products in over 60 countries worldwide.
Back in 2009, the company received its first award within the scope of the innovation contest 365 Orte im Land der Ideen, followed by the Deutscher Gründerpreis and numerous Red Dot Awards, Plus X Awards, German Design Awards, Iconic Awards, German Brand Awards, Good Design Awards and iF Design Awards, among others
Hoover Serbia
Hoover brand has been launched in Serbia at a recent press conference in Belgrade

GE Google Flavorly
GE Appliances,are constantly exploring new ways to reimagine life at home. That’s why they thrilled to launch two exciting features in collaboration with Google Cloud, leveraging generative AI to provide a more personalized experience for you. The SmartHQ consumer app now offers Flavorly™ AI. Flavorly AI the age-old “what’s for dinner?” dilemma by allowing you to generate custom recipes based on the ingredients you have in your kitchen.Simply choose a recipe category and cuisine, and input your available ingredients and dietary preferences. Additionally, we’ve introduced SmartHQ Assistant to our app, offering you a conversational experience powered by generative AI. This feature helps answer questions about the use and care of connected appliances, accessible through a chat bubble on the SmartHQ app home screen.These exciting additions were made possible by our dedicated team of GE Appliances engineers and our growing partnership with Google. At Google Cloud Next 2023 last month, GE unveiled these features, showcasing our commitment to seamless and personalized experiences. Later this fall, Flavorly AI will also include a review feature, allowing users to rate recipes and help make the next ones even better.
“We are seeing a variety of brands across industries invest in generative AI to help them create deeper, more meaningful connections with their customers,” said Google Cloud CEO Thomas Kurian. “GE Appliances is another great example of this.”
Finding a better way to build relations, not transactions
At GE Appliances, strive to build relationships rather than transactions, leveraging technology to connect with users on a deeper level. Our Zero Distance philosophy enables us to invent meaningful solutions and partnerships by growing closer to their users, consumers, and customer’s
Haier’s plan: relaunch of Candy and 150 million in investments
Haier grew by 29% in the first half of the year; the second half is also positive: we expect to reach close to 4 billion in turnover in 2023, compared to 3.2 billion last year”Haier has decided to invest 150 million over the next 5 years on its activities in Europe: 7 factories.
From 2019 to today, Haier has increased its turnover five times. The goal is now to double by 2028. In addition to imports from China, Haier has inaugurated a dishwasher factory in Turkey, and another refrigerator factory in Romania.
Haier is still growing, with an increase of 29% in the first half; the second half is also positive: we expect to reach 4 billion in turnover in 2023, compared to 3.2 billion The Group intends to relaunch the Candy brand by increasing its brand value with a new series of models: ” we have relocated some built-in production to Brugherio from China in the logic of being close to the consumer “
Samsung, LG and Arçelik announce the interoperability of their smart homes
Samsung , LG , Arçelik and Vestel have announced interoperability between the smart home connections of their products. This removes one of the main obstacles to the development of the smart home. Until now, in fact, it was necessary to download the application of each brand to control smart devices: Samsung SmartThings, LG ThinQ, Vestel VeeZy or Arçelik HomeWhiz.
However, the philosophy of ‘corporate ecosystems’ has not made its breakthrough while the philosophy of complete interoperability has made its way. Thus, the Home Connectivity Alliance was born in 2021, which includes Samsung, LG, Vestel and Arçelik.
Users will be able to choose which application they wish to use and will be able to control LG or Arçelik devices with it (for example with the Samsung app).
The 1.0 interface specification, launched by HCA, enables cloud-to-cloud communication and will be available in some countries as early as late 2023 and then expand over time. Initially, interconnections will only be possible between pairs of brands, for example Samsung with LG. Full interoperability will occur over time.the first phase, washing machines, dishwashers, refrigerators, air conditioners, stoves, air purifiers and some small appliances will be supported. In the next phase, more devices will be supported. According to the HCA statement, not only newly produced devices will benefit from this opportunity, but also owners of older devices.
Since cloud-to-cloud communication technology will be used, users will not need to upgrade their home appliances or purchase hub devices. Simply update your smart device control software (downloaded to your mobile device
HCA also includes GE Appliances, Haier, Electrolux, and Trane.
Appliance Snapshot 🌍
🔹 Electrolux:
* Q2 Revenue: -3% YoY
* Major challenges: Inflation, interest hikes, geopolitics
* Regional dips: Europe -10%, APAC & MEA -12%
🔹 Whirlpool:
* H1 Revenue: $9.4B (YoY -5.8%)
* Q2 Regional Growth: Latin America +4%, North America -5%
🔹 Samsung:
* H1 Revenue: KRW 123.8T (YoY -20%)
* Highlight: VD/DA segment growth & efficient cost management in white goods
🔹 LG Electronics:
* H1 Revenue: KRW 40.4T
* Q2 Trends: Stable H&A, B2B sales slowing
Whirlpool have unveiled the new St. Joseph Technology centre
Whirlpool have unveiled the new St. Joseph Technology Center located in St. Joseph, Michigan.
The $60+ million project is part of a three-phase plan to redesign an iconic research and development facility that has been home to a century of appliance innovations.
“In 1911, the first electric washing machines were built here in St. Joseph, Michigan, and we continue to grow that legacy with the investment in this new, state-of-the-art technology center,” said Whirlpool Corp. chairman and CEO, Marc Bitzer at the event.
The celebration was attended by several elected officials including Michigan Governor Gretchen Whitmer and U.S. Representative Bill Huizenga,

LG Smart Cottage
LG Electronics (LG) is set to unveil its housing solution, LG Smart Cottage, at IFA 2023. The Smart Cottage is a compact, prefabricated home incorporating LG’s cutting-edge heating, ventilation and air conditioning (HVAC) and energy solutions, as well as its newest smart home appliances and services. Blending premium appliances and convenient services with a space constructed using the latest in modular housing technologies and techniques, LG Smart Cottage introduces a new paradigm in residential living.
Designed with sustainability in mind, and aligned with LG’s vision of a Better Life for All, the Smart Cottage features a two-story, studio-style layout that provides a functional, convenient living environment and maximum space efficiency. The modular home, which has a small footprint yet boasts all the appliances and facilities one could need, can be easily transported and placed in the desired location. The innovative, high-efficiency LG kitchen, living and air solutions installed in LG Smart Cottage include the WashTower Compact, QuadWash™ dishwasher, various built-in kitchen appliances, a water purifier and the Therma V™ Monobloc air-to-water heat pump (AWHP). In addition to delivering year-around indoor comfort while using less power than a conventional heating and cooling system, LG’s energy-saving AWHP can provide a reliable supply of hot water via connection to the 200-liter-capacity Integrated Water Tank (IWT).

SKYWORTH teamed up with BMW design company Designworks to design the BM Series
Skyworth showcased a captivating range of BM Series products, in collaboration with Designworks, a BMW Group Company The BM Series extends beyond televisions, including home appliances like the SRM-500WP refrigerator and washing machines. The SRM-500WP boasts meticulous partitioning for optimal storage convenience, ensuring that different types of items stay fresh for extended periods.. Additionally, the refrigerator doors are designed with real leather from BMW, giving them a warm and cozy touch. The washing machines, BM58 and BM55, two types for different preferences, exhibit the dynamic illuminated logos seen in BMW vehicles and incorporate high-end central control panels. The appliances’ aesthetics and functionality reflect SKYWORTH’s dedication to providing the best possible user experience across a range of products


