Category Archives: Brand’s

Haier’s plan: relaunch of Candy and 150 million in investments

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Haier grew by 29% in the first half of the year; the second half is also positive: we expect to reach close to 4 billion in turnover in 2023, compared to 3.2 billion last year”Haier has decided to invest 150 million over the next 5 years on its activities in Europe: 7 factories.

From 2019 to today, Haier has increased its turnover five times. The goal is now to double by 2028. In addition to imports from China, Haier has inaugurated a dishwasher factory in Turkey, and another refrigerator factory in Romania.

Haier is still growing, with an increase of 29% in the first half; the second half is also positive: we expect to reach 4 billion in turnover in 2023, compared to 3.2 billion The Group intends to relaunch the Candy brand by increasing its brand value with a new series of models: ” we have relocated some built-in production to Brugherio from China in the logic of being close to the consumer “

Samsung, LG and Arçelik announce the interoperability of their smart homes

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Samsung , LG , Arçelik and Vestel have announced interoperability between the smart home connections of their products. This removes one of the main obstacles to the development of the smart home. Until now, in fact, it was necessary to download the application of each brand to control smart devices: Samsung SmartThings, LG ThinQ, Vestel VeeZy or Arçelik HomeWhiz.

However, the philosophy of ‘corporate ecosystems’ has not made its breakthrough while the philosophy of complete interoperability has made its way. Thus, the Home Connectivity Alliance was born in 2021, which includes Samsung, LG, Vestel and Arçelik.

Users will be able to choose which application they wish to use and will be able to control LG or Arçelik devices with it (for example with the Samsung app).

The 1.0 interface specification, launched by HCA, enables cloud-to-cloud communication and will be available in some countries as early as late 2023 and then expand over time. Initially, interconnections will only be possible between pairs of brands, for example Samsung with LG. Full interoperability will occur over time.the first phase, washing machines, dishwashers, refrigerators, air conditioners, stoves, air purifiers and some small appliances will be supported. In the next phase, more devices will be supported. According to the HCA statement, not only newly produced devices will benefit from this opportunity, but also owners of older devices.

Since cloud-to-cloud communication technology will be used, users will not need to upgrade their home appliances or purchase hub devices. Simply update your smart device control software (downloaded to your mobile device

HCA also includes GE Appliances, Haier, Electrolux, and Trane.

Appliance Snapshot 🌍

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🔹 Electrolux:
* Q2 Revenue: -3% YoY
* Major challenges: Inflation, interest hikes, geopolitics
* Regional dips: Europe -10%, APAC & MEA -12%
🔹 Whirlpool:
* H1 Revenue: $9.4B (YoY -5.8%)
* Q2 Regional Growth: Latin America +4%, North America -5%
🔹 Samsung:
* H1 Revenue: KRW 123.8T (YoY -20%)
* Highlight: VD/DA segment growth & efficient cost management in white goods
🔹 LG Electronics:
* H1 Revenue: KRW 40.4T
* Q2 Trends: Stable H&A, B2B sales slowing

Whirlpool have unveiled the new St. Joseph Technology centre

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Whirlpool have unveiled the new St. Joseph Technology Center located in St. Joseph, Michigan.
The $60+ million project is part of a three-phase plan to redesign an iconic research and development facility that has been home to a century of appliance innovations.

“In 1911, the first electric washing machines were built here in St. Joseph, Michigan, and we continue to grow that legacy with the investment in this new, state-of-the-art technology center,” said Whirlpool Corp. chairman and CEO, Marc Bitzer at the event.

The celebration was attended by several elected officials including Michigan Governor Gretchen Whitmer and U.S. Representative Bill Huizenga,

LG Smart Cottage

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LG Electronics (LG) is set to unveil its housing solution, LG Smart Cottage, at IFA 2023. The Smart Cottage is a compact, prefabricated home incorporating LG’s cutting-edge heating, ventilation and air conditioning (HVAC) and energy solutions, as well as its newest smart home appliances and services. Blending premium appliances and convenient services with a space constructed using the latest in modular housing technologies and techniques, LG Smart Cottage introduces a new paradigm in residential living.

Designed with sustainability in mind, and aligned with LG’s vision of a Better Life for All, the Smart Cottage features a two-story, studio-style layout that provides a functional, convenient living environment and maximum space efficiency. The modular home, which has a small footprint yet boasts all the appliances and facilities one could need, can be easily transported and placed in the desired location. The innovative, high-efficiency LG kitchen, living and air solutions installed in LG Smart Cottage include the WashTower Compact, QuadWash™ dishwasher, various built-in kitchen appliances, a water purifier and the Therma V™ Monobloc air-to-water heat pump (AWHP). In addition to delivering year-around indoor comfort while using less power than a conventional heating and cooling system, LG’s energy-saving AWHP can provide a reliable supply of hot water via connection to the 200-liter-capacity Integrated Water Tank (IWT).

SKYWORTH teamed up with BMW design company Designworks to design the BM Series

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Skyworth showcased a captivating range of BM Series products, in collaboration with Designworks, a BMW Group Company The BM Series extends beyond televisions, including home appliances like the SRM-500WP refrigerator and washing machines. The SRM-500WP boasts meticulous partitioning for optimal storage convenience, ensuring that different types of items stay fresh for extended periods.. Additionally, the refrigerator doors are designed with real leather from BMW, giving them a warm and cozy touch. The washing machines, BM58 and BM55, two types for different preferences, exhibit the dynamic illuminated logos seen in BMW vehicles and incorporate high-end central control panels. The appliances’ aesthetics and functionality reflect SKYWORTH’s dedication to providing the best possible user experience across a range of products

Haier UK 3rd UK activation centre

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Haier announce thecontinued expansion in the UK with the opening of a third Activation Centre!

Located in the heart of London at the iconic Business Design Centre, The Haier Design Activation Centre follows on from the two Warrington based brand and training activation centers which are used for both internal meetings and external events.

The new Haier Design Activation Centre will give us a space in the heart of the UK capital for our customers, colleagues and communities, and it will provide us with amazing opportunities to launch ground-breaking solutions, services and ecosystems at the heart of an iconic and industry leading event space.

V-ZUG London Studio.

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V-ZUG UK announce the launch of a new 360-degree tour of the V-ZUG London Studio.

Providing customers and partners with even greater access to their beautiful Studio, this is yet another way to showcase the most forward-thinking appliance brand, highlighting what makes v-ZUG different.

Come take a virtual tour and experience the V-ZUG difference like never before https://www.vzug.com/ymedia/gb-360-tour-zugorama/

Midea could acquire Zanussi and its activities in Egypt

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According to Egyptian media Midea Group is considering the acquisition of Zanussi brand from Electrolux Group . The acquisition deal is expected to be finalized by the fourth quarter of 2023.

In July, the Swedish giant had appointed Societè Generale to handle the sale of the Zanussi, Ideal, Faure, Zanker, Rosenlew, Elektro-Helios, Zoppas, Olympic Electric and Kwikot brands and activities in Africa and the Middle East.

Electrolux’s activities in Egypt became relevant in 2011 with the acquisition of Egyptian Olympic Group, the largest white goods manufacturer based in the Middle East. Electrolux employs 2,238 people in Egypt.

Rangemaster announce Thuy Pham

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Rangemaster announce a new collaboration with renowned British-Vietnamese chef, restaurateur and author Thuy Pham. This partnership will bring together the artistry of Thuy’s culinary expertise and the extensive capabilities of Rangemaster’s appliances.

As part of the collaboration, Thuy will create an array of recipes and digital content introducing consumers to the diverse tastes and textures of Vietnamese cuisine. Combining restaurant precision and flair with the comforts of cooking at home, Thuy’s content will enhance the culinary experience and produce some tasty results.