The three-year period 2024-2026 the Treviso group expects an average annual growth of 7-9% in turnover and gross margins of 15-16% company writes that it expects a continuation of the favorable growth dynamics of the coffee machine segment, in particular those capable of processing coffee beans. Growth is also expected in the Nutrition area
, both in the world of products for domestic and professional use, as well as from the opportunities coming from the nutrition area thanks to the international development of the Nutribullet brand. De’Longhi also foresees expansion opportunities in other categories such as ironing.
Category Archives: Brand’s
SharkNinja Announces David Beckham as Global Brand Ambassador for Ninja Brand
David Beckham has joined forces with the Ninja brand as a global brand ambassador. Known for his skills in the kitchen, passion for cooking and commitment to exceptional performance, Beckham will work closely with the Ninja team to build awareness for their innovative and user-friendly appliances.
The multi-year partnership will focus on a range of Ninja products as Beckham helps to communicate the brand’s performance-based approach to product design to his global audience. Both David Beckham and the Ninja team will work together to demonstrate the benefits of current products while also supporting product expansion.

LG STRENGTHENS EUROPEAN PRESENCE
LG Electronics (LG) is unveiling its latest built-in kitchen appliances at Milan Design Week (MDW) 2024, taking place in Milan, Italy, from April 16-21. At the center of LG’s Milan showcase are the brand-new Signature Kitchen Suite built-in oven, free zone induction hob, and downdraft hood. Boasting innovative, premium design and highly-convenient features, the company’s refined built-in solutions bring exceptional ease-of-use and effortless elegance to the kitchen.




We are thrilled to showcase our latest built-in innovations at this year’s Milan Design Week, demonstrating our commitment to leading new design trends and meeting the diverse needs of European customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its presence in Europe through an expanded range of built-in appliances delivering style, performance and convenience in the kitchen.”
Hitachi Restructured After Beko in Australia
After the merger of Hitachi into the Beko Australia operation management have moved to restructure the business with the announcement that former Samsung Vice President and of late National Sales Director at Hitachi along with David Anton the Companies supply chain manager are being laid off.
Hitachi whose products are sold at Harvey Norman and Bing Lee is the most profitable side of the Beko operation in Australia with Harvey Norman recently expanding sale of their premium refrigerators to additional stores
Haier entrusts Alkemy with European communication
Haier has selected Alkemy for the management of above and below the line and digital communication at a European level.

Domestic appliances deal cleared by the CMA
Following a provisional clearance in February, the CMA is now allowing the proposed deal between Arçelik and Whirlpool to go ahead.Arçelik and Whirlpool are two of the largest suppliers of major domestic appliances (MDAs) in the UK, including washing machines, tumble dryers, dishwashers and cooking appliances. Arçelik supplies MDAs primarily under the Beko, Blomberg and Grundig brands, and Whirlpool supplies MDAs primarily under the Indesit and Hotpoint brands.
The Competition and Markets Authority (CMA) referred the deal to a Phase 2 review after initially identifying concerns which warranted further investigation during its Phase 1 investigation.
Since then, an independent CMA panel has gathered and analysed a wide range of evidence – including seeking views from businesses and customers – in order to assess the potential impact of this deal.
The panel reviewed evidence which showed that while Arçelik and Whirlpool both have strong market positions, they will continue to face significant competition from other suppliers. This includes well known suppliers and brands such as BSH (including its Bosch and Neff brands), Haier Group (including its Hoover and Candy brands), Samsung and LG; retailers’ ‘private label’ brands such as Logik and Bush (Currys and Argos); and more recent entrants such as Hisense.
The evidence also showed that the competitive landscape has changed considerably in recent years and continues to do so. Whirlpool’s market position in MDAs has significantly declined over the last decade, and it is likely that its European MDA business will be fundamentally different in the future. At the same time, suppliers such as Haier Group and Hisense have gained market share, and it is likely that they will continue to expand. These market dynamics are supported by a range of evidence, including from internal documents, financial analysis and third parties.Arçelik will set up a new standalone business, Beko Europe B.V., to which Arçelik will contribute its European MDA and small domestic appliances businesses and Whirlpool will contribute its EMEA MDA business. On completion of the deal, Arçelik will hold c.75%, and Whirlpool will hold c.25%, of the shares in Beko Europe.
Miele 125 years of quality
Two families, one company and 125 years of delivering fantastic service and products to customers around the world. This year sees Miele celebrate its 125th birthday. Founded in 1899 by engineer Carl Miele and businessman Reinhard Zinkann, Miele have remained true to their “Immer Besser” brand promise. Join us throughout 2024 as we celebrate many of the aspects that makes Miele, the organisation that it is today. Long story short: 125 years of quality

Caple to offer 5year Guruntee
Caple announce that we will offer 5 year guarantee on Caple appliances from January 1st 2024. If your consumer purchases a Sense Premium oven or compatible 46cm combi microwave and steam oven, then all appliances purchased for the same kitchen will receive 5 years of parts and labour guaranteed! This compliments our 5 year guarantee for taps and lifetime guarantee for sinks.
Gaggenau increases its presence in North America and Australia
Growing demand for products Gaggenau in North America and Australia,so the luxury brand specialized in the production of professionally inspired household appliances has decided to opennew showrooms in Vancouver and Toronto and new flagship stores in Sydney and Miami, with a concept that perfectly blends the brand’s rich heritage with local cultural and design elements. “Each of our new flagships in the world – says Peter Goetz, Managing Director of Gaggenau – represents a unique, high-end experience, designed to inspire. Our appliances, our brand, our philosophy and our heritage are woven into the architecture, creating a very attractive local landmark”.
The new flagships serve as experiential centers for culinary enthusiasts, architects, interior designers and homeowners who wish to explore the art of cooking, each boasting a unique space and character, drawing inspiration from local communities, offering sophisticated moments of reflection for food-conscious users and professionals design. In North America the emphasis is increasingly on a modern aesthetic, which favors the kitchen as the centerpiece of the home’s lifestyle. The “modern classic” design by Gaggenau aligns perfectly with this trend, offering timeless, sophisticated and elegant solutions for luxury kitchens.
Buram Electro will be called Liebherr Appliances Netherlands from 2024
As of January 12, 2023, Buram Electro BV has been integrated as an official subsidiary of Liebherr Hausgeräte GmbH. This step follows a long-term, successful exclusive collaboration on the Dutch market. This collaboration has recently been further strengthened, with the main aim of increasing the satisfaction of our customers and further strengthening our brand value.
As of December 30, 2023, Buram Electro BV will merge with Liebherr Appliances Netherlands BV through a legal merger. All current agreements of Buram Electro BV will be transferred unchanged to Liebherr Appliances Netherlands BV as of the aforementioned date. This is a logical step for us to further strengthen the brand and to secure long-term value creation for all parties involved in the Dutch market.
