According to a UN report, 62 million tonnes of electrical and electronic waste (including old washing machines, PCs, and mobile phones) were produced in 2022 – an increase of 82 % compared with 2010. In most cases, the electronic modules end up dumped along with the appliance, not only resulting in the loss of valuable resources but also damaging the environment. Miele is tackling this problem head on by taking back and refurbishing an increasing number of damaged and broken components. Customers in five EU countries can now choose to have a refurbished electronic module fitted when their appliance requires repairs.
On average, only 22 % of all electrical waste produced is recycled. Most of the components that are not recycled end up on landfill sites or are burned. “We’re fighting back against electrical waste and giving used electronic components a new lease of life,” says Axel Kruse, SVP Customer Service at Miele.
If the electronic modules in a washing machine, a dishwasher or a coffee machine require replacing, Miele service technicians are now able to offer customers the choice of a new or a reconditioned spare part when they attend to make the necessary repairs. Despite costing around a third less than the equivalent new parts, reconditioned parts are still tested to the same strict quality criteria. Refurbished electronic modules can also be used when carrying out repairs covered by warranties and contractual agreements – including when these services are provided by Miele service partners.
Category Archives: Brand’s
Candy launch in Sri Lanka
Singhagiri Ltd. a leading company in Sri Lanka for consumer durables, with a heritage of over 50 years, is excited to announce that the addition of CANDY products to its portfolio. CANDY is a leading European appliance brand, whose refrigerators and washing machines will be sold exclusively by Singhagiri
Midea Italia inaugurates its new headquarters
Midea has officially inaugurated its new headquarters in Milan at the Bodio Center in the street of the same name. A further important step for the company, which had already moved its operations to Milan at the beginning of 2021.
The inauguration ceremony was attended by Midea Emea President Scott Fu , General Manager Alberto Di Luzio and the management of Midea Italia, as well as the entire staff, which has increased by more than 40% from January 2024 to today
Arçelik publishes its Sustainability Report
Arçelik’s commitment to sustainability is evident under the leadership of CEO Hakan Bulgurlu, a prominent figure in the global climate change dialogue. The group’s newly released Sustainability Report reflects this dedication, especially following the strategic acquisition of Beko Europe, which has positioned Arçelik as Europe’s leading brand.
The company’s “In Touch with Technology” approach is built on three foundational pillars: In Touch with the Planet, In Touch with People, and In Touch with Business. Arçelik pledges to uphold high reporting standards and maintain open and honest communication with stakeholders annually.
The 2023 Sustainability Report showcases Arçelik’s achievements throughout the year and outlines the roadmap for reaching its objectives and adding value for its stakeholders. The report provides a comprehensive overview of the company’s sustainability agenda, targets, and advancements, along with other key ESG metrics. The data and insights presented pertain to the operational period from January 1, 2023, to December 31, 2023, unless stated otherwise.https://www.bekocorporate.com/en/sustainability-report-2023/overview/
De’Longhi expects growth in turnover and margins
The three-year period 2024-2026 the Treviso group expects an average annual growth of 7-9% in turnover and gross margins of 15-16% company writes that it expects a continuation of the favorable growth dynamics of the coffee machine segment, in particular those capable of processing coffee beans. Growth is also expected in the Nutrition area
, both in the world of products for domestic and professional use, as well as from the opportunities coming from the nutrition area thanks to the international development of the Nutribullet brand. De’Longhi also foresees expansion opportunities in other categories such as ironing.
SharkNinja Announces David Beckham as Global Brand Ambassador for Ninja Brand
David Beckham has joined forces with the Ninja brand as a global brand ambassador. Known for his skills in the kitchen, passion for cooking and commitment to exceptional performance, Beckham will work closely with the Ninja team to build awareness for their innovative and user-friendly appliances.
The multi-year partnership will focus on a range of Ninja products as Beckham helps to communicate the brand’s performance-based approach to product design to his global audience. Both David Beckham and the Ninja team will work together to demonstrate the benefits of current products while also supporting product expansion.
LG STRENGTHENS EUROPEAN PRESENCE
LG Electronics (LG) is unveiling its latest built-in kitchen appliances at Milan Design Week (MDW) 2024, taking place in Milan, Italy, from April 16-21. At the center of LG’s Milan showcase are the brand-new Signature Kitchen Suite built-in oven, free zone induction hob, and downdraft hood. Boasting innovative, premium design and highly-convenient features, the company’s refined built-in solutions bring exceptional ease-of-use and effortless elegance to the kitchen.
We are thrilled to showcase our latest built-in innovations at this year’s Milan Design Week, demonstrating our commitment to leading new design trends and meeting the diverse needs of European customers,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its presence in Europe through an expanded range of built-in appliances delivering style, performance and convenience in the kitchen.”
Hitachi Restructured After Beko in Australia
After the merger of Hitachi into the Beko Australia operation management have moved to restructure the business with the announcement that former Samsung Vice President and of late National Sales Director at Hitachi along with David Anton the Companies supply chain manager are being laid off.
Hitachi whose products are sold at Harvey Norman and Bing Lee is the most profitable side of the Beko operation in Australia with Harvey Norman recently expanding sale of their premium refrigerators to additional stores
Haier entrusts Alkemy with European communication
Haier has selected Alkemy for the management of above and below the line and digital communication at a European level.
Domestic appliances deal cleared by the CMA
Following a provisional clearance in February, the CMA is now allowing the proposed deal between Arçelik and Whirlpool to go ahead.Arçelik and Whirlpool are two of the largest suppliers of major domestic appliances (MDAs) in the UK, including washing machines, tumble dryers, dishwashers and cooking appliances. Arçelik supplies MDAs primarily under the Beko, Blomberg and Grundig brands, and Whirlpool supplies MDAs primarily under the Indesit and Hotpoint brands.
The Competition and Markets Authority (CMA) referred the deal to a Phase 2 review after initially identifying concerns which warranted further investigation during its Phase 1 investigation.
Since then, an independent CMA panel has gathered and analysed a wide range of evidence – including seeking views from businesses and customers – in order to assess the potential impact of this deal.
The panel reviewed evidence which showed that while Arçelik and Whirlpool both have strong market positions, they will continue to face significant competition from other suppliers. This includes well known suppliers and brands such as BSH (including its Bosch and Neff brands), Haier Group (including its Hoover and Candy brands), Samsung and LG; retailers’ ‘private label’ brands such as Logik and Bush (Currys and Argos); and more recent entrants such as Hisense.
The evidence also showed that the competitive landscape has changed considerably in recent years and continues to do so. Whirlpool’s market position in MDAs has significantly declined over the last decade, and it is likely that its European MDA business will be fundamentally different in the future. At the same time, suppliers such as Haier Group and Hisense have gained market share, and it is likely that they will continue to expand. These market dynamics are supported by a range of evidence, including from internal documents, financial analysis and third parties.Arçelik will set up a new standalone business, Beko Europe B.V., to which Arçelik will contribute its European MDA and small domestic appliances businesses and Whirlpool will contribute its EMEA MDA business. On completion of the deal, Arçelik will hold c.75%, and Whirlpool will hold c.25%, of the shares in Beko Europe.
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