Reinhard Zinkann, Executive Director and co-owner of the Miele Group, has been elected President of Applia Europe, succeeding former Beko CEO Hakan Bulgurlu for a four-year term.
The appointment is notable at a time when Europe’s household appliance industry faces increasing global competition. Zinkann brings not only executive leadership experience but also the perspective of a major shareholder and member of one of Europe’s most established family-owned manufacturing businesses.
Emphasising the importance of maintaining a strong industrial base, Zinkann stated: “Europe will only remain strong if it continues to build, produce and innovate on its own soil.”
His presidency is expected to focus on strengthening the competitiveness of the European appliance sector while supporting innovation, sustainability and local manufacturing across the region.
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Miele 125 years of quality
Two families, one company and 125 years of delivering fantastic service and products to customers around the world. This year sees Miele celebrate its 125th birthday. Founded in 1899 by engineer Carl Miele and businessman Reinhard Zinkann, Miele have remained true to their “Immer Besser” brand promise. Join us throughout 2024 as we celebrate many of the aspects that makes Miele, the organisation that it is today. Long story short: 125 years of quality
| Miele’s Reinhard Zinkann Elected CECED President |
Members of European appliance association CECED elected Reinhard Zinkann, Executive Director and Co-Proprietor for Miele, to be CECED’s new President. The vote took place during the association’s annual General Assembly.
“It is a great honor for me to take on the challenge of spearheading CECED’s outreach as its President over the next two years,” said Zinkann. “I will use my mandate to promote further understanding within Europe of industry’s position on key topics such as energy, environment and safety policy. I will also highlight the household appliance industry’s achievements such as the promotion of energy saving and resource efficiency through the use of modern energy and resource efficient appliances. The household appliance industry is a positive, forward-looking industry that is a force for good within the European Union.”
Outgoing CECED President Fabio De’Longhi, of Italian-based appliance maker De’Longhi, now becomes a CECED vice president.
CECED represents the household appliance manufacturing industry in Europe. Member companies are mainly based in
Europe.
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