Hitachi premium Refrigeration arrives in the UK soon
Designed, engineered and manufactured by Hitachi in Japan and Thailand, Hitachi’s 2022 line-up of premium refrigeration models are designed for homes of the future, Hitachi’s refrigerator range encompasses the finest design and cutting-edge technology. Hitachi’s comprehensive and innovation refrigerator range includes Combi Side-by-Side and Multi- Door. The entirety of which are packed with pioneering, original features that harness the best of Hitachi technology such as the unique vacuum compartment which reduces the air pressure in a refrigerated compartment. Foods stored here will stay fresher for longer and will not dry out as quickly. The latest feature is the selectable zone which enables families to customise the
temperature setting to suit their storage and lifestyle needs. They can choose between 4 different temperatures including refrigerator, chill/meats, freezer and soft freeze (food stored at a frozen temperature but can be cooked immediately without the need to defrost). As Hitachi enters the UK market, they’re offering the most efficient consumer refrigeration products, that not only help reduce the environmental impact on society but are designed to enhance the user’s quality of life and are true to the brand’s history and philosophy of innovation and reliability.
The Thailand Board of Investment (BOI) Deputy Secretary General Mr. Narit Therdsteerasukdi together with the Ambassador of the Republic of Turkey to Thailand, H.E. Mrs. Serap Ersoy attended the opening ceremony of the Regional Headquarters of Arcelik Hitachi Home Appliances, a joint venture company between Turkish household appliance manufacturer Arcelik and Japanese’s home appliance manufacturer and distributor Hitachi Global Life Solutions. The regional HQ, which is located at Sathorn Square in downtown Bangkok, and was set up with help and support from the BOI, will oversee the marketing operations and after-sales services for affiliated companies in Thailand, China, Hong Kong, Taiwan, Singapore, Malaysia, Indonesia, and Vietnam
Arçelik Hitachi Home Appliances, the new joint venture will play a major role in the Asia-Pacific region and will expand global sales of Hitachi branded products (excluding Japan)
Hitachi Global Life Solutions, Inc. (“Hitachi GLS”) announced the launch of a new joint venture company, Arçelik Hitachi Home Appliances B.V. The new joint venture, established by transferring 11 subsidiaries outside Japan (two manufacturing and nine sales companies) of Hitachi GLS, is operationally based in Bangkok, Thailand. Arçelik Hitachi Home Appliances provides manufacturing, sales, and after-sales service for Hitachi branded home appliances (refrigerators, washing machines and vacuum cleaners, etc.) outside Japan.
Arçelik has consistently expanded its home appliance business to 150 countries around the world. The company has grown significantly in Europe and achieved strong growth in South Asia over the last decade. Hitachi GLS has been operating its home appliance business mainly in Southeast Asia and the Middle East, where it enjoys a high-end brand image.
Arçelik Hitachi Home Appliances, the result of the collaboration between the two companies, will leverage their strengths such as supply chain and technological capabilities to build a competitive and innovative offer to market. The newly assigned CEO will be Zafer Üstüner, was the former Regional Head of APAC and General Manager of Thailand at Beko. Under his leadership, the new joint venture will combine the sales networks of both companies to expand the sales regions of Hitachi brand products to Europe, North Africa and other regions, as well as to integrate business bases such as production systems and procurement to strengthen our competitiveness. In the field of R&D, Arçelik and Hitachi GLS will also integrate the knowledge of both parties to create new value such as connected home appliances.
Sustainability is at the core of both Arçelik’s and Hitachi GLS’s strategies. Through their combined leadership in energy efficiency and sustainable solutions related to the home, the partnership will increase competitiveness around these key issues in the broader market.
“We are thrilled to announce the launch of Arçelik Hitachi Home Appliances today. For the past couple of months, we have been working tirelessly and diligently with the Hitachi GLS team to establish this joint venture, which is a significant milestone in our Silk Road strategy. Arçelik Hitachi Home Appliances provides both companies with an excellent opportunity to leverage successes in the Asia-Pacific home appliances market that holds a growing middle-class population, emerging retail channels, increasing household income and developing lifestyles. The company will leverage both companies’ robust market position, global expertise, and Hitachi’s brand heritage to deliver global and local market needs.”
Hakan Bulgurlu, CEO, Arçelik:
“We are delighted to launch our new joint venture with Hitachi GLS, Arçelik Hitachi Home Appliances. This is a major step for us in achieving our global expansion ambitions and goals to become one of the world’s top home appliances companies. The venture will have the chance to utilize complementary product portfolio and operational footprints of Arçelik. In the next few years, we will see Hitachi brand products covering full major domestic appliance need of customers and growing both in existing markets and new ones (geographies) by the support of Arçelik companies.”
Keiji Kojima, President and COO, Hitachi, Ltd. (Hitachi GLS’s parent company):
“We are delighted to establish today this new joint venture company with Arçelik – a company who is recognized for its high-quality products and excellent management efficiency. The Hitachi Group aims to contribute to people’s Quality of Life (QoL) through its Social Innovation Business, which solves social issues. Our aim is to realize a sustainable society by focusing on areas that promote the three values of ”Security and Safety,” ”Environment,” and ”Resilience”. The home appliances business is strategically important for the Hitachi Group, as it is the first point of contact for our brand with people – especially while demand for connected home appliances using digital technology is increasing. Through this collaboration with Arçelik, we will provide safe and secure living through Hitachi-brand home appliances to many more regions and contribute to improving people’s QoL globally.”
Jun Taniguchi, President, Hitachi Global Life Solutions, Inc.:
“Today, we are pleased to introduce Arçelik Hitachi Home Appliances – our new joint venture company with Arçelik. I am confident that by strengthening the complementary sales networks and product strategies of both companies, Arçelik Hitachi Home Appliances will gain a competitive edge and become a market leader in the global home appliances market. In addition, by combining the distinctive technologies of both companies, such as environmental resistance and digital technology, we will contribute to improving the QoL of consumers and develop products and services that will realize a sustainable society.”
Zafer Üstüner, CEO, Arçelik Hitachi Home Appliances:
“Today marks a new and exciting journey for Arçelik Hitachi Home Appliances, which is created to address the evolving needs for APAC market and tap into their economic growth. This company brings together global strategies from both businesses, obtains product synergies, and makes a targeted investment in brand and promotion to accelerate growth across all geographies and fulfil its growth potential. The company will also create strong efficiency gains through new procurement and manufacturing synergies gained from the partnership. Additionally, the new venture leverages Hitachi GLS’s strong presence in APAC and its high-end home appliances in the rapidly growing Asian market to make the new venture a success. Our teams have been working extremely hard on this strategic joint venture and are looking forward to seeing Arçelik Hitachi Home Appliances grow and develop in the coming years.”
About Arçelik Hitachi Home Appliances Arçelik Hitachi Home Appliances was established on July 1st, 2021 as a joint venture between Arçelik A.Ş. and Hitachi Global Life Solutions, Inc to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arçelik acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company. Through this joint venture, Arçelik AŞ and Hitachi GLS, Inc. have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture’s global supply chain and strengthen its competitive positioning in the market. https://www.arcelik-hitachi-homeappliances.com/
About Arçelik Arçelik is a multinational household appliances manufacturer that operates with 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Altus, Dawlance, Voltas Beko) and employs over 40,000 people worldwide. Arçelik’s global operations include sales and marketing offices in 46 countries, and 26 production facilities in 9 countries. As Europe’s second largest white goods company by market share (based on volumes), Arçelik reached a consolidated turnover of 5 billion Euros in 2020. Arçelik’s R&D and Design Centers across the globe, are home to over 1,600 researchers and hold more than 3,000 international patent applications to date. Arçelik is named the “Industry Leader” in the Durable Home Appliances category for the 2nd year in a row in Dow Jones Sustainability Index 2020 and, in accordance with PAS 2060 Carbon Neutrality Standard, became carbon-neutral in global production plants in 2019 and 2020 fiscal years with its carbon credits. www.arcelikglobal.com
About Hitachi GLS Headquartered in Tokyo, Japan, Hitachi Global Life Solutions, Inc., is a wholly owned subsidiary of Hitachi, Ltd. And Hitachi GLS is responsible for sale of (and provision of engineering and maintenance services for) home appliances, air conditioning equipment and other equipment and devices; and provision of products and solutions utilizing digital technologies. Based on the idea of “More smiles to life for one and all. A more comfortable tomorrow for people and society. With innovations that deliver happiness to the world, we open new doors to the future. “, we seek to gain a closer understanding of customer lifestyles. By resolving individual customer lifestyle issues, through well-designed and sophisticated products and services utilizing of the Hitachi Group’s value chain and digital technologies, we aspire to be a company that contributes to improving the quality of life for customers around the world. www.hitachi-gls.com/
Hitachi has concluded an agreement to transfer all outstanding shares in its subsidiary Hitachi Compressor (Thailand) to Midea Electric Trading (Singapore), a subsidiary of China’s Midea Group.
Hitachi Compressor (Thailand) currently supplies its compressors to Midea, one off the world’s largest refrigerator manufacturers.
Hitachi Compressor (Thailand) sees the deal strengthening its competitiveness by improving its procurement capabilities and expanding its supply chain. In addition, the Midea Group will utilise Hitachi Compressor (Thailand) as an important production base in the ASEAN region for future business expansion
Turkey’s leading household appliances maker Arcelik AS signed a deal to buy 60% of Hitachi Global Life Solutions Inc.’s for $300 million to deliver on its strategy to expand in emerging markets.
Arcelik and Hitachi GLS will form a new company that Arcelik will control to run operations in the home appliances market, excluding Japan, the Turkish company said in a filing to the stock exchange on Wednesday. The total transaction value is calculated on a cash-free and debt-free basis for the business,
Arcelik’s shares rose as much as 1% at the start of trading in Istanbul but were down 0.4% at 31.20 liras as of 10:04 a.m. Bloomberg reported on Friday that Arcelik was in talks to buy Hitachi’s oversees home appliance business.
The transaction includes two subsidiaries of Hitachi GLS with manufacturing facilities in Thailand and China, and 10 sales companies in the region that mainly sell refrigerators, washing machines, vacuum cleaners, rice cooker, water pumps and air conditioners. The annual production capacity of Thai and Chinese manufacturing firms is 3 million units of refrigerators and washing machines in total, according to the filing.
The consolidated net revenue of the acquired business, excluding Japan, was around $1 billion. Its earnings before interest, taxes, depreciation and amortization, or Ebitda, was about $70 million for the fiscal year ending on March 31. After the transfer, the product range is expected to be expanded with dryers, dishwashers, ovens and other small household appliances.wth Push
Arcelik sells products under 12 brands including Beko, Flavel, Grundig and Altus, according to its website. It’s expanded through acquisitions over the years, purchasing companies including South Africa’s Defy Appliances Pty Ltd. and Pakistan’s Dawlance Group.
The Turkish company has singled out the Asia Pacific region as a key growth market and last year agreed to buy control of the company that operates the Singer brand in Bangladesh.
“Asia Pacific will be the accelerator of the growth in our sector in the next 10 years with its increasing medium-class population, household revenues and improving retail channels and life style,” Arcelik’s chief executive officer, Hakan Bulgurlu, said in an emailed statement.
Arcelik AS in Turkey is in advanced talks with Japanese industrial conglomerate Hitachi Ltd. to take over overseas household equipment business, people with knowledge said.
An agreement is likely to be reached within the next few weeks, the people said, asking not to be identified because the information is private. According to the people, the transaction can be valued at about $ 500 million, according to the people.
The potential deal would contribute to the $ 83 billion in sales announced by Japanese companies this year, 38% higher than a year earlier, according to data compiled by Bloomberg. Hitachi has requested separate offers for its listed metal unit because it wants to streamline its business, Bloomberg News reported. It also left a UK nuclear project in September
Hitachi Cooling & Heating laboratories have succeeded in create an innovative technology that maintains the air conditioner clean, purifying the home air at the same time. Premium FrostWash, the model equipped with this new technology, features the heat pump and is in A +++ energy class, ensuring a reduction of consumptions and a low environmental impact. The most important innovation of this product is its ability in maintaining its parts and components very clean so that the emitted air is also very pure. The FrostWash function, in fact, captures, freezes, washes and eliminates 91% of bacteria and 87% of mold present on the surface of the exchanger, to guarantee perfect hygiene of the air conditioner and a healthy environment. The function is automatically programmed but can also be activated by remote control. In this way, the air conditioning is always clean, also thanks to the internal components made of stainless steel, a material that reduces the percentage of bacteria by over 99% and dust by 62%. Moreover, the self-cleaning robot activates itself periodically, not requiring the opening of the air conditioner to clean the filters, so that classic maintenance is not necessary. Premium FrostWash, that also received the Good Design Award by the Japan Institute of Design Promotion, is available in two versions: matt white and silver.