Haier showing off at IFA

Haier Europe After two years of waiting, at the IFA in Berlin, the event dedicated to the world of technology, innovation and the best of consumer electronics.

A fundamental stage to present to the world new solutions where the IoT is the protagonist in environments created ad hoc for Candy, Hoover and Haier. The consumer is invited to live a new domestic experience, starting from proposals that are not only functional, but also with an attractive and renewed design.

The exhibition space, located in Hall 3.1, includes an area of 3,700 square meters and tells a new vision of the smart home. A journey into connectivity where the fundamental steps are the new products, designed with technological solutions that come to life by interacting with visitors, involving them in unique moments.

Haier Europe’s primary objective is to satisfy the needs of every consumer through continuous technological innovation, the careful use of artificial intelligence and an ever-current design study: the perfect “zero distance” style. Thanks to a capillary connection between the products, ecosystems are created that are modeled around the lives of people who are able to anticipate desires and offer solutions that simplify and improve the routines of daily life.A leading role is played once again by the app hOn, the platform that allows you to manage all the appliances of the three brands and have access to a multitude of services thanks to a selection of partners in continuous expansion, based on a built ecosystem. on scenarios. 4.5 million registered users on the hOn app were recently reached.

Candy, Hoover and Haier are revealed in three distinct macro-areas, dynamic and connected places, with three immersive paths that also wind through stations dedicated to the discovery of novelties and range musts. Events, animations, international show cooking will contribute to offering an engaging user experience. IFA 2022 represents an important moment of sharing even the most important results achieved by the company, including the opening of new plants. In 2021, the construction of two new factories was completed in Romania and Turkey, specialized respectively in the production of refrigerators and dryers. In 2022, production also started in the new plant dedicated to the production of dishwashers in Turkey.

All new factories are best-in-class and are designed to improve production capacity, product availability and range flexibility. The new plants play a fundamental role in the go-to-market and customer centricity strategy.

Cecotec @ IFA 2022


Cecotec will participate in the IFA fair in Berlin, the technological event par excellence in Europe, whose 2022 edition will be held from September 2 to 6 at the Messe fairgrounds in Berlin.

Located in hall 3.1 B, at stand 105, the brand will present the latest news and technological innovations from its wide range of household appliances and solutions for the home and people.

Cecotec is a Valencian family business specializing in the manufacture and sale of household appliances and applications for the home focused on improving people’s lives. The company was born in 2013, has a workforce of around 750 people and has closed the last few years with a turnover of more than 300 million euros per year. It is present throughout Spain and has a commercial presence in more than 50 countries, as well as subsidiaries and logistics in France, Italy and Germany. It has a wide range of vacuum cleaners, kitchen products, washing machines, dishwashers, refrigerators, personal care, rest, fitness, DIY, electric mobility, etc. equipped with the latest technologies available to everyone