Impressive comeback of the IFA in 202

Sustainability, connectivity and smart home solutions were the major themes at this year’s IFA Berlin – the proportion of trade visitors is growing – strong demand for digital access to the IFA

After a three-year break, the IFA in Berlin has made a strong comeback as the top global event for the consumer and home electronics industry. Despite the pandemic restrictions still in place, which continue to affect parts of Asia, exhibitors occupied more than 80 percent of the exhibition space on the Messe Berlin site. The exhibitors took the opportunity to finally get in touch with dealers, media and end consumers again.

IFA 2022 was also very well attended overall, especially given the ongoing travel restrictions in Asia. Over 161,000 people came to the IFA in Berlin over the five days of the fair. In the pre-pandemic comparison, the proportion of trade visitors was higher. Many exhibitors reported an unusually high number of business transactions during the fair.

The IFA again generated a strong media response: more than 2,500 journalists came to Berlin, around half of them representing international media organizations. Media monitoring has shown that IFA 2022 was reported on by publications and broadcasters in over 100 countries worldwide.

Positive feedback from global brands and retailers
Despite global challenges such as ongoing supply chain disruptions and inflationary pressures, exhibitors at IFA 2022 saw a huge volume of orders.
dr Sara Warneke , Managing Director of gfu, explains: “After the break caused by the pandemic, the IFA has reported back impressively with the most important trends for products and solutions in the areas of consumer electronics and home appliances as well as related industries, especially in the field of sustainability. It was once again the proven meeting place for industry and trade, trade visitors and the media, and of course consumers.”

Martin Ecknig, CEO of Messe Berlin, says: “It’s fantastic that our halls were once again full. I’ve had very positive feedback from all the global brands and retailers I’ve spoken to, and I’m particularly pleased that we’ve had such a large number of insiders and trade visitors at IFA Berlin. We are well on the way to the IFA returning to its full strength in the next few years.”

Berlin’s Governing Mayor Franziska Giffeyis convinced: “The leading trade fair with its smart innovations and energy-efficient technologies is a motor for the economy and the markets worldwide. It is one of Berlin’s flagships, not only as a trade fair and congress, but also as the leading European hub for innovation and technology. The IFA 2022 is a kind of beacon, not least because after two difficult years it stands for an upswing.”

Sustainability in the focus of consumer and home electronics

In addition to the intelligent networking of devices and smart home solutions, sustainability was
one of the major topics at this year’s IFA in Berlin.

This was also reflected in some of the IFA keynotes: Hakan Bulgurlu,
Arçelik’s Chief Executive Officer, made a passionate appeal to the consumer and home electronics
industry to work together and do their part to mitigate climate change and
reduce pollution. Gwenaelle Avice-Huet,
Schneider Electric’s Chief Strategy and Sustainability Officer, delved further into how smart home
devices can make our homes more sustainable.

LG to Tease Exclusive PLAYMOBIL Collectibles at IFA 2022

Company to Introduce Unique Character Figures and
Toy Home Appliances During Berlin’s Annual Tech Showcase

LG Electronics (LG) in collaboration with PLAYMOBIL®, Germany’s renowned toy manufacturer, is set to unveil an exclusive collection of LG-themed toys at IFA 2022 in Berlin. The adorable, new figures and toy appliances will be available from next year at a series of online and offline events aligned with LG’s commitment to creating F.U.N (First, Unique and New) customer experiences.

Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious and always-ready-to-help Henry (a.k.a. ‘LG Man’), the popular kitchen and lifestyle influencer Nora and the fashion-forward J. J.Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators, and the all-in-one WashTower™.

The cute characters and pint-sized appliances will also be maintaining a social media presence, appearing in entertaining content across LG’s online channels, including the Home Appliance Company’s official Instagram account, the Life’s Good Kitchen (@lifesgoodkitchen).

“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL,” said Roh Soo-kie, head of brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”

Visitors to IFA 2022 (September 2-6) in Berlin, Germany, can learn more about the new toy collection at LG’s exhibition booth in Hall 18, Messe Berlin.

Haier Candy Hoover @IFA2022

After a two-year wait, from 2 to 6 September Haier Europe takes again the spotlight at the IFA in Berlin, the most important exhibition dedicated to the world of technology, innovation, and the best of consumer electronics.

It is a major stage to present to the world new solutions where IoT plays a key role in environments designed especially for Candy, Hoover, and Haier. Consumers are invited to have this new home experience, starting from these products which not only feature a functional aspect, but also a captivating and renewed designWith the concept “Connect to Extraordinary”, Haier Europe will welcome guests in Pavilion 3.1, which includes a 3700 sq. metre-area and conveys a new vision of smart home. A journey through connectivity where the main stages are product innovations designed with technological solutions that come alive interacting with visitors, through their involvement in unique moments.Candy, Hoover, and Haier are shown in three distinct macro-areas, dynamic and connected places, with three immersive pathways articulated also through dedicated stations to discover the range innovations and essentials. Events, entertainment, international show cooking will contribute to offer an engaging user experience.

“IFA in Berlin is a unique occasion for us to present our innovations and leadership. An international event that (not only) the whole industry has been awaiting with great enthusiasm. This is when we will offer our stakeholders a big technological and immersive experience” stated Giampiero Morbello, Head of Brand & IOT Haier Europe.

On September 1st at 3 PM CEST, a press conference will be hosted by Haier Europe CEO, Yannick Fierling, during which stakeholders will be taken through the company’s growth strategy and leadership in IoT and connectivity as well as the new and outstanding products and solutions that have led Haier Europe to be the fastest growing company in Europe, according to GFK.

Miele at IFA2022

Sustainability and climate protection will dominate the presentation of the world’s leading manufacturer of premium domestic appliances at the IFA in Berlin. A keen focus will be on the new technologies and features with which Miele aims to protect the environment and support users in acting more responsibly. These will feature alongside clever innovations for creative cooking and lifestyle which are only available from Miele. The family-owned company will present More than 400 appliances at a their booth in Building 2.1, accompanied by inspirational live events and starred chefs-de-cuisine offering food to sample. Trade fair motto: ‘Discover quality ahead of its time. For a better tomorrow’.

A contribution towards reducing food waste comes for example in the form of new free-standing refrigerators from the K 4000 series with their innovative PerfectFresh Active system in which the combination of a temperature of around zero degrees with humidity and a fine mist of water keeps vegetables and fruit crisp and attractive for up to five times longer. In addition, further improved smart cooking assistants and recipe apps as well as intelligent energy management, ensure more sustainability in the household. And more new products at the IFA trade fair mainly focus on the kitchen, starting with a well-known, particularly tasty, nutritious, and healthy preparation method: steam cooking.

In this field, Miele is expanding a model range which is already more than impressive by adding further models both at the top and the bottom ends of the lineup. In concrete terms, these are steam ovens which combine an oven or wall oven with first-class specifications with a fully-fledged steam cooker. Firstly, Miele will be presenting new models with top features, such as improved cleaning convenience. Secondly, there will be a new entry-line model series which will reduce the starting price in this sought-after product category by around one-third, making cooking with steam more accessible to a larger target audience. Miele will also be presenting a new entry-level series of ovens, with a new design, significantly more features and offering better value for money. And, in the booming market for induction hobs with an integrated downdraught extractor, there will be new models at IFA which guarantee more efficient extraction than their predecessors – whilst at the same time being noticeably quieter. All models have been tested to last 20 years. For that reason alone, a decision for Miele is a contribution towards everyday sustainability.

VIOMI Launches at IFA2022

VIOMI will bring a variety of new launching and hot sales to show at IFA exhibition.

Show the product features  face-to-face with customers, and highlight brand strength

Alpha 3 Max All-in-One, A Totally Hands-free Experience

Cyber Pro High-end 3-in-1 Cordless Wet-Dry Vacuum Cleaner

21 Face2 S All-in-one Superior 640L Smart Refrigerator

Master Eyebot External air circulation smart-touch washing and drying expert (11kg+7kg)

Space X Omnidirectional Air Supply, Smart Airflow Expert

Liebherr IFA2022

It is almost time for IFA2022, and Liebherr is pleased to share its official motto, “Shaping the Future of Freshness“. This claim will be matched by unforeseen innovations contributing to redefining the future world of refrigeration and freezing. Freshness is included in the motto to represent the newly sharpened brand positioning that connects the senses and emotions people can feel after enjoying fresh ingredients.

We will keep you updated.

Haier showing off at IFA

Haier Europe After two years of waiting, at the IFA in Berlin, the event dedicated to the world of technology, innovation and the best of consumer electronics.

A fundamental stage to present to the world new solutions where the IoT is the protagonist in environments created ad hoc for Candy, Hoover and Haier. The consumer is invited to live a new domestic experience, starting from proposals that are not only functional, but also with an attractive and renewed design.

The exhibition space, located in Hall 3.1, includes an area of 3,700 square meters and tells a new vision of the smart home. A journey into connectivity where the fundamental steps are the new products, designed with technological solutions that come to life by interacting with visitors, involving them in unique moments.

Haier Europe’s primary objective is to satisfy the needs of every consumer through continuous technological innovation, the careful use of artificial intelligence and an ever-current design study: the perfect “zero distance” style. Thanks to a capillary connection between the products, ecosystems are created that are modeled around the lives of people who are able to anticipate desires and offer solutions that simplify and improve the routines of daily life.A leading role is played once again by the app hOn, the platform that allows you to manage all the appliances of the three brands and have access to a multitude of services thanks to a selection of partners in continuous expansion, based on a built ecosystem. on scenarios. 4.5 million registered users on the hOn app were recently reached.

Candy, Hoover and Haier are revealed in three distinct macro-areas, dynamic and connected places, with three immersive paths that also wind through stations dedicated to the discovery of novelties and range musts. Events, animations, international show cooking will contribute to offering an engaging user experience. IFA 2022 represents an important moment of sharing even the most important results achieved by the company, including the opening of new plants. In 2021, the construction of two new factories was completed in Romania and Turkey, specialized respectively in the production of refrigerators and dryers. In 2022, production also started in the new plant dedicated to the production of dishwashers in Turkey.

All new factories are best-in-class and are designed to improve production capacity, product availability and range flexibility. The new plants play a fundamental role in the go-to-market and customer centricity strategy.

Cecotec @ IFA 2022

Cecotec will participate in the IFA fair in Berlin, the technological event par excellence in Europe, whose 2022 edition will be held from September 2 to 6 at the Messe fairgrounds in Berlin.

Located in hall 3.1 B, at stand 105, the brand will present the latest news and technological innovations from its wide range of household appliances and solutions for the home and people.

Cecotec is a Valencian family business specializing in the manufacture and sale of household appliances and applications for the home focused on improving people’s lives. The company was born in 2013, has a workforce of around 750 people and has closed the last few years with a turnover of more than 300 million euros per year. It is present throughout Spain and has a commercial presence in more than 50 countries, as well as subsidiaries and logistics in France, Italy and Germany. It has a wide range of vacuum cleaners, kitchen products, washing machines, dishwashers, refrigerators, personal care, rest, fitness, DIY, electric mobility, etc. equipped with the latest technologies available to everyone