Taurus Group revolutionizes IFA with the new Mycook Next kitchen robot

Taurus Group has presented during the IFA Fair in Berlin one of its most anticipated launches, the new Mycook Next kitchen robot, the new generation of IoT kitchen robots designed entirely by the Taurus Group.

Specifically, the new Mycook model will be produced at the TAG Automotive factory in Terrassa (Barcelona), following the company’s local reindustrialization plan.

The Group acquired TAG Automotive (formerly Nifco Products Spain), at the end of last year, in an operation that was part of the innovation and reindustrialization plan of Grupo Taurus in Europe focused on industry 4.0. The production of the new Mycook represents a further step in its objective to manufacture part of its small electrical appliance products in its local plants, especially the most innovative products, such as the Mycook kitchen robots. “Grupo Taurus is the only company that designs and manufactures this type of product, with high added value and technologically advanced, in Spain”, they point out from the company.

Mycook Next stands out for its large color screen of more than 10”, being the kitchen robot with the largest touch screen on the market, which offers a unique user experience. From the screen you can easily access the 30 culinary functions of Mycook Next, browse its online recipe book of more than 3,000 recipes that are constantly growing, filter recipes by ingredients, allergens. In addition, in each recipe you can view the nutritional content, add the ingredients to the shopping list synchronized with the mobile phone or add it to the weekly menu planner.

Following the latest technological advances, the new Mycook Next can be controlled by voice via Alexa and Google Home and has the patented Mycook induction heating system and integrated scale in the same machine.

As an additional value, Mycook has already become a social network of inspiration for thousands of users. Currently, the Club Mycook community in Spain has 80,000 users, who constantly interact creating new recipes that they share with the Mycook community and that make using the food processor more fun.

During IFA, Taurus Group has announced that Mycook Next will be launched soon in the main markets of Europe: France, Germany, Italy and Portugal.

Ifa will come back as a live event in 2022

Ifa 2021 will not take place in September as a physical live event as originally planned. The decision was made after detailed conversations with public health experts and multiple stakeholders. The organization explained that several key global health metrics did not move as fast in the right direction as had been hoped for – from the rapid emergence of new Covid-19 variants, for example in South Asia, to continued uncertainties about the speed of the rollout of vaccination programmes around the world. This in turn is adding uncertainty for the companies that were committed or interested in coming to Berlin, as well as media and visitors. Moreover, Messe Berlin has converted parts of its exhibition area into a vaccination centre and an emergency hospital facility; both are now likely to be required for longer than originally anticipated.

We did not take this decision lightly – said Martin Ecknig, the ceo of Messe Berlin -. Ifa Berlin is arguably the most important event of the year for brands and retailers alike. IFA Berlin connects our industry with trade visitors, media and real consumers like no other event. However, the health and safety of everybody has to be absolutely paramount. The efforts to contain this pandemic – from the roll-out of vaccination programs to the resumption of international travel – did not happen at the pace we had hoped for. Given these developments, this difficult and disappointing decision was inevitable.

Ifa 2021 will not take place in September as a physical live event as originally planned. The decision was made after detailed conversations with public health experts and multiple stakeholders. The organization explained that several key global health metrics did not move as fast in the right direction as had been hoped for – from the rapid emergence of new Covid-19 variants, for example in South Asia, to continued uncertainties about the speed of the rollout of vaccination programmes around the world. This in turn is adding uncertainty for the companies that were committed or interested in coming to Berlin, as well as media and visitors. Moreover, Messe Berlin has converted parts of its exhibition area into a vaccination centre and an emergency hospital facility; both are now likely to be required for longer than originally anticipated.

«We did not take this decision lightly – said Martin Ecknig, the ceo of Messe Berlin -. Ifa Berlin is arguably the most important event of the year for brands and retailers alike. IFA Berlin connects our industry with trade visitors, media and real consumers like no other event. However, the health and safety of everybody has to be absolutely paramount. The efforts to contain this pandemic – from the roll-out of vaccination programs to the resumption of international travel – did not happen at the pace we had hoped for. Given these developments, this difficult and disappointing decision was inevitable.

The organisers of Ifa are now working with their partners from industry, trade and media to get everything ready for IFA 2022, which will be held as a full-scale live event at the Berlin exhibition grounds from 2-6 September 2022.