Sustainability, connectivity and smart home solutions were the major themes at this year’s IFA Berlin – the proportion of trade visitors is growing – strong demand for digital access to the IFA
After a three-year break, the IFA in Berlin has made a strong comeback as the top global event for the consumer and home electronics industry. Despite the pandemic restrictions still in place, which continue to affect parts of Asia, exhibitors occupied more than 80 percent of the exhibition space on the Messe Berlin site. The exhibitors took the opportunity to finally get in touch with dealers, media and end consumers again.
IFA 2022 was also very well attended overall, especially given the ongoing travel restrictions in Asia. Over 161,000 people came to the IFA in Berlin over the five days of the fair. In the pre-pandemic comparison, the proportion of trade visitors was higher. Many exhibitors reported an unusually high number of business transactions during the fair.
The IFA again generated a strong media response: more than 2,500 journalists came to Berlin, around half of them representing international media organizations. Media monitoring has shown that IFA 2022 was reported on by publications and broadcasters in over 100 countries worldwide.
Positive feedback from global brands and retailers
Despite global challenges such as ongoing supply chain disruptions and inflationary pressures, exhibitors at IFA 2022 saw a huge volume of orders.
dr Sara Warneke , Managing Director of gfu, explains: “After the break caused by the pandemic, the IFA has reported back impressively with the most important trends for products and solutions in the areas of consumer electronics and home appliances as well as related industries, especially in the field of sustainability. It was once again the proven meeting place for industry and trade, trade visitors and the media, and of course consumers.”
Martin Ecknig, CEO of Messe Berlin, says: “It’s fantastic that our halls were once again full. I’ve had very positive feedback from all the global brands and retailers I’ve spoken to, and I’m particularly pleased that we’ve had such a large number of insiders and trade visitors at IFA Berlin. We are well on the way to the IFA returning to its full strength in the next few years.”
Berlin’s Governing Mayor Franziska Giffeyis convinced: “The leading trade fair with its smart innovations and energy-efficient technologies is a motor for the economy and the markets worldwide. It is one of Berlin’s flagships, not only as a trade fair and congress, but also as the leading European hub for innovation and technology. The IFA 2022 is a kind of beacon, not least because after two difficult years it stands for an upswing.”
Sustainability in the focus of consumer and home electronics
In addition to the intelligent networking of devices and smart home solutions, sustainability was
one of the major topics at this year’s IFA in Berlin.
This was also reflected in some of the IFA keynotes: Hakan Bulgurlu,
Arçelik’s Chief Executive Officer, made a passionate appeal to the consumer and home electronics
industry to work together and do their part to mitigate climate change and
reduce pollution. Gwenaelle Avice-Huet,
Schneider Electric’s Chief Strategy and Sustainability Officer, delved further into how smart home
devices can make our homes more sustainable.