Miele at IFA2022

Sustainability and climate protection will dominate the presentation of the world’s leading manufacturer of premium domestic appliances at the IFA in Berlin. A keen focus will be on the new technologies and features with which Miele aims to protect the environment and support users in acting more responsibly. These will feature alongside clever innovations for creative cooking and lifestyle which are only available from Miele. The family-owned company will present More than 400 appliances at a their booth in Building 2.1, accompanied by inspirational live events and starred chefs-de-cuisine offering food to sample. Trade fair motto: ‘Discover quality ahead of its time. For a better tomorrow’.

A contribution towards reducing food waste comes for example in the form of new free-standing refrigerators from the K 4000 series with their innovative PerfectFresh Active system in which the combination of a temperature of around zero degrees with humidity and a fine mist of water keeps vegetables and fruit crisp and attractive for up to five times longer. In addition, further improved smart cooking assistants and recipe apps as well as intelligent energy management, ensure more sustainability in the household. And more new products at the IFA trade fair mainly focus on the kitchen, starting with a well-known, particularly tasty, nutritious, and healthy preparation method: steam cooking.

In this field, Miele is expanding a model range which is already more than impressive by adding further models both at the top and the bottom ends of the lineup. In concrete terms, these are steam ovens which combine an oven or wall oven with first-class specifications with a fully-fledged steam cooker. Firstly, Miele will be presenting new models with top features, such as improved cleaning convenience. Secondly, there will be a new entry-line model series which will reduce the starting price in this sought-after product category by around one-third, making cooking with steam more accessible to a larger target audience. Miele will also be presenting a new entry-level series of ovens, with a new design, significantly more features and offering better value for money. And, in the booming market for induction hobs with an integrated downdraught extractor, there will be new models at IFA which guarantee more efficient extraction than their predecessors – whilst at the same time being noticeably quieter. All models have been tested to last 20 years. For that reason alone, a decision for Miele is a contribution towards everyday sustainability.

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