Haier Europe After two years of waiting, at the IFA in Berlin, the event dedicated to the world of technology, innovation and the best of consumer electronics.

A fundamental stage to present to the world new solutions where the IoT is the protagonist in environments created ad hoc for Candy, Hoover and Haier. The consumer is invited to live a new domestic experience, starting from proposals that are not only functional, but also with an attractive and renewed design.

The exhibition space, located in Hall 3.1, includes an area of 3,700 square meters and tells a new vision of the smart home. A journey into connectivity where the fundamental steps are the new products, designed with technological solutions that come to life by interacting with visitors, involving them in unique moments.

Haier Europe’s primary objective is to satisfy the needs of every consumer through continuous technological innovation, the careful use of artificial intelligence and an ever-current design study: the perfect “zero distance” style. Thanks to a capillary connection between the products, ecosystems are created that are modeled around the lives of people who are able to anticipate desires and offer solutions that simplify and improve the routines of daily life.A leading role is played once again by the app hOn, the platform that allows you to manage all the appliances of the three brands and have access to a multitude of services thanks to a selection of partners in continuous expansion, based on a built ecosystem. on scenarios. 4.5 million registered users on the hOn app were recently reached.

Candy, Hoover and Haier are revealed in three distinct macro-areas, dynamic and connected places, with three immersive paths that also wind through stations dedicated to the discovery of novelties and range musts. Events, animations, international show cooking will contribute to offering an engaging user experience. IFA 2022 represents an important moment of sharing even the most important results achieved by the company, including the opening of new plants. In 2021, the construction of two new factories was completed in Romania and Turkey, specialized respectively in the production of refrigerators and dryers. In 2022, production also started in the new plant dedicated to the production of dishwashers in Turkey.

All new factories are best-in-class and are designed to improve production capacity, product availability and range flexibility. The new plants play a fundamental role in the go-to-market and customer centricity strategy.