Tag Archives: Haier

Haier X Series 11

Posted on by

Introducing Haier X Series 11, a new range of washers and dryers, designed to achieve an absolute energy efficiency performance while guaranteeing maximum care for garments.

Haier X Series 11 washing machine features the Ultra Fresh Air technology, which keeps the air flowing into the drum to refresh your clothes, keep the drum dry and prevent bacteria and bad smells for up to 12 hours after the cycle. It also reduces energy use, with its A-40% energy class, and noise, with its Dynamic Balance System.

Haier X Series 11 tumble dryer has a sophisticated, dark design and cutting-edge technology that delivers outstanding performance. It features the Ultra Reverse drum technology, which makes the drum rotate in reverse direction. It also saves energy and protects the environment, with its A+++ -10% energy class

Haier BIONICOOK

Posted on by

The new Haier ID Series cooktops offer a totally personalized cooking experience according to your taste thanks to the BIONICOOK technology, with bionic precision, intelligence and flexibility.  The bionic precision allows you to have precise temperature control through wireless probes and sensors that measure pot temperatures, automatically adjusting the power level for perfect cooking. The bionic intelligence enables you to connect your cooktop to the hOn app which gives you access to hundreds of recipes and special programs, while bionic flexibility enables you to use a cooking area in different ways according to your needs. 

Haier 959 series front load fully automatic ‘Made in India’

Posted on by

Haier Appliances India has launched its new 959 Direct Motion Motor Fully Automatic Front Load Washing Machines in the country. Haier is dedicated to creating advanced laundry solutions with smart home technology, artificial intelligence (AI), and IoT capabilities, all aligned with its mission ‘Make in India, Made for India.’The 959 Super Drum Series of washing machines by Haier utilizes cutting-edge Direct Motion Motor technology to reduce vibrations and noise, increasing the machine’s durability. These machines are equipped with AI and IoT features, ensuring a seamless laundry experience.

The AI-DBS (Dynamic Balance System) software maintains a stable washing process. Haier addresses space constraints in Indian homes with a slim, redesigned body that fits easily in kitchens, washrooms, or balconies.Integrated Wi-Fi Control allows users to manage the washing machine remotely via a smartphone. The Haier HaiSmart App simplifies operation, enabling users to choose wash programs, start, stop, and pause cycles, and receive notifications for added convenience

Beko concerned about Chinese brands

Posted on by

Beko, the Turkish appliance Company, who is set to take over Hitachi’s consumer appliance business in Australia on October 1, in an effort to gain traction in the affordable premium market, is now concerned that Chinese brands are set to hurt sales of their bottom end Beko brand with management accusing the Chinese of setting up to dump product into the affordable appliance market.Recently Arcelik purchased a majority stake in Whirlpool’s household appliances business with the deal set to centre on Europe, however insiders are tipping that the business could end up with a deal in Australia.

Currently Whirlpool is distributed by the Harvey Norman owned distributor Arisit.

Haier launch SDA

Posted on by

Haier has already established itself as a fast-growing major domestic appliances brand, but now it has its sights set on a different sector – small kitchen appliances.There were seven new products announced in total including a tabletop blender, a hand blender, a mini food processor, an air fryer, kettle, toaster and a multi functional hot drink maker.Haier’s two-slot toaster, deep enough to toast baguettes and with an extra-high lift for smaller items. Most ingenious though is that this toaster comes with its very own lid to protect the top and insides of the toaster from dust and debris around your home. It’s a small addition that not only keeps the toaster clean but makes it look much smarter and neater on the countertop

Haier’s plan: relaunch of Candy and 150 million in investments

Posted on by

Haier grew by 29% in the first half of the year; the second half is also positive: we expect to reach close to 4 billion in turnover in 2023, compared to 3.2 billion last year”Haier has decided to invest 150 million over the next 5 years on its activities in Europe: 7 factories.

From 2019 to today, Haier has increased its turnover five times. The goal is now to double by 2028. In addition to imports from China, Haier has inaugurated a dishwasher factory in Turkey, and another refrigerator factory in Romania.

Haier is still growing, with an increase of 29% in the first half; the second half is also positive: we expect to reach 4 billion in turnover in 2023, compared to 3.2 billion The Group intends to relaunch the Candy brand by increasing its brand value with a new series of models: ” we have relocated some built-in production to Brugherio from China in the logic of being close to the consumer “

Haier UK 3rd UK activation centre

Posted on by

Haier announce thecontinued expansion in the UK with the opening of a third Activation Centre!

Located in the heart of London at the iconic Business Design Centre, The Haier Design Activation Centre follows on from the two Warrington based brand and training activation centers which are used for both internal meetings and external events.

The new Haier Design Activation Centre will give us a space in the heart of the UK capital for our customers, colleagues and communities, and it will provide us with amazing opportunities to launch ground-breaking solutions, services and ecosystems at the heart of an iconic and industry leading event space.

Haier appoints new Cluster Leader DACH and Managing Director Germany

Posted on by

Rogier Volmer will take up his new position at Haier Germany on 7th August 2023. With extensive experience as a managing director in global and European management as well as in commercial and marketing functions, Rogier Volmer joins Haier Germany as a highly qualified leader. Volmer will be the new Cluster Leader for DACH and Managing Director Germany, successfully implementing the company’s five-year plan to expand its market presence in the DACH region and drive business growth