Gaggenau has launched the new Amsterdam flagship showroom

Gaggenau has launched the new Amsterdam flagship showroom with a three day event for partners, dealers, architects, designers, press and influencers.

Each night, guests were taken on a tantalising journey with gastonomic masterpieces brought to life by Two Michelin star chef Edwin Vinke and his talented team. The dishes were complemented by luxurious Black Forest cocktails created by Robert Schinkel, that pay tribute to Gaggenau’s origins.

First BOSCH Brand Store in Belgium

The first BOSCH Brand Store in Belgium was officially opened on October 8, 2021. The opening ceremony was attended by numerous BSH suppliers, public figures, and BSH employees. With a total size of over 400 m², customers are welcomed in a bright, modernly designed space where the DNA of the Bosch brand is palpable. The products are perfectly presented thanks to the concept developed by the German service provider “Schmidhuber” and the excellent work of the Belgian service provider “Creaplan”. There, customers can explore the BOSCH product world and experience the brand’s new innovations up close. Of course, competent store employees are available for consultation

Midea big plans

Seven months into his new role as the chief financial officer of Midea Group, 39-year-old Jeremy Choy is starting to feel at home in Foshan, a city neighbouring Guangzhou in southern Guangdong province.

With multiple new Midea office towers being visibly constructed behind him, Choy told the South China Morning Post in a video chat on October 29 that the appliance giant is ready to be taken seriously as a technology company, competing head-to-head with the likes of General Electric, Siemens, Philips and Xiaomi.

“Many people still regard Midea as merely a home appliance company, but if you look at our broad product portfolio in smart homes, building technology, robots and industrial technology, we are in fact a technology company,” he said.

Before moving to mainland China from his native home of Hong Kong, Choy was head of Asia technology mergers and acquisitions for HSBC. Before that, he worked for Goldman Sachs and JP Morgan. He joined Midea in April, shortly after the appliance brand saw its market capitalisation soar past 700 billion yuan (US$109 billion).

Liebherr MyStyle

Colours are much more fun. Don’t we all want to style our home the way we imagine it? Now you can style your own refrigerator with the colour of your choice or even a beautiful wallpaper. Additionally, you can determine the type and the amount of accessories inside, tailored to your need and desires! The Liebherr MyStyle makes it possible! Even if you do not need a fridge right now, you can try out the configurator just for fun, right here: https://home.liebherr.com/shop/en/gbr/my-style-configurator-appliance-overview

Whirlpool new chest freezer

Whirlpool unveiled two new models of freezer, including the WZC5216L 16 Cu. Ft. chest freezer with shelves and WZC5116L 16 Cu. Ft. convertible freezer to refrigerator with baskets, both available in a sleek white finish. Among the main features, these new products include: convertible freezer-to-fridge, adapting to the family’s changing needs with extra freezer space or more fresh food storage when needed. Led lighting that showcases food clearly is only available on models WZC5216L and WZC5116L.

Other plusses are: the cunterbalanced lid, that allows the use of both hands to grab what’s needed or organize food while the lid stays open and in place where wanted; raised shelf and divider, that create a dedicated space for favorite items that everyone can reach using the raised shelf and divider; built-in drain; rollers to lift and shift the freezer to where it’s needed with two smooth-gliding bottom rollers on one side of the unit.