Groupe SEB releases its 2022 Half-year Sales and Results.

First-half sales: €3,666m; +1.6%, -2.3% LFL*
Second quarter sales: €1,750m; -0.4%, -5.1% LFL*
First-half Operating Result from Activity (ORFA): €199m, -€121m vs 2021
Second quarter ORFA: €59m; -€63m vs 2021
Profit attributable to owners of the parent: €72m, -€79m vs 2021
Net financial debt at June 30, 2022: €2,447m, up €597m vs June 30, 2021 (inventory building to address supply chain tensions)
Full-year assumptions revised:
Overall stable 2022 sales vs 2021
Operating margin from activity in the range of 8% to 8.5%
* LFL: like-for-like (at constant exchange rates and scope) – Changes vs 2021.
2022 started in a favorable environment, which deteriorated in the second quarter, with the war ongoing in Ukraine, currency volatility and the acceleration in inflation.
Sales were resilient, driven by an excellent performance in China and by the solid momentum in the Professional business. As in 2021, the Group absorbs the impact of headwinds while the operating profitability is temporarily hit by the combined effect of the slowdown in second-quarter business in Europe and the continuation of investments already undertaken.
We keep on fueling our growth pillars: China, where we will exceed €2bn revenue this year, with great development prospects ahead; the Professional activity which is paving the way for new buoyant and profitable markets; innovation and digitization, which represent fundamentals in our businesses.
We do not expect any significant improvement in the economic situation before year-end in mature countries. This leads us to target for the full year overall stable sales and an operating margin in the range of 8% to 8.5%.
I know I can count on the commitment and agility of our teams throughout the world to pursue our strategy of profitable growth.
Stanislas DE GRAMONT, Chief Executive Officer of Groupe SEB

Groupe SEB buy Zummo

Groupe SEB gains a foothold in the professional juice extraction world with the acquisition of Zummo, the world leader in automatic fruit juice extractors, joins Groupe SEB’s portfolio of professional brands. The acquisition of this world-renowned Spanish company, founded in 1992, will enable the Group to meet its strong development ambitions in this segment.
In 2021, the professional business accounted for 8% of Groupe SEB’s total sales, or €628 million.

SEB Investment

Groupe SEB has announced more than €5 million in investment in 2022 to support the brand’s growth in the French and international markets, most of it earmarked for the plant’s extension, as Krampouz is firmly anchored in its region and is committed to French craftsmanship and manufacturing. Revenue was up 32% year-on-year, buoyed by robust growth in the domestic and export markets, making it imperative to expand the site in Brittany. The investment aims to increase the plant’s production capacity for all Krampouz cooking appliances, for both the professional and home markets.

The expanded area will not only create room for new machines and an updated industrial tool, but also allows to grow the research and testing lab. A key component of the project, the site will also be home to new facilities designed with the wellbeing of staff in mind. The current site area will increase by almost 50% to 10,000 sq m.

Seb group doubles the production area of the Krampouz site

Groupe SEB announces an investment of more than 5 million euros in 2022 to carry out the extension works of the Krampouz factory, in Pluguffan in Finistère. The expansion of the site, which will reach 10,000 m², will accommodate new machines and a modernized industrial tool.

The Krampouz factory in Pluguffan (29) doubles its production area. DR
With 100,000 products manufactured per year and a turnover of +32% compared to the previous year, the Krampouz factory in Finistère has reached the physical limits of its deployment. The expansion of the Pluguffan plant, where the group has been established since 2009, has become necessary.

Majority shareholder since 2019, the Seb group is therefore investing more than 5 million euros to extend and modernize the production area. ” This expansion is part of Groupe SEB’s desire to maintain and promote industrial know-how in France. Labeled Living Heritage Company since 2017, all appliances bearing the Krampouz stamp are designed and manufactured in Pluguffan, in Finistère ” , specifies the shareholder.

Launched in March 2022, the work, carried out by local companies, will be finalized during the summer of 2023. The various areas, industry and logistics, will be operational at the end of 2022. “The expansion of the site will make it possible to accommodate new machines and a modernized industrial tool, but also to extend the research and test laboratory. The site will also accommodate new spaces making the well-being of employees an essential component of this project”, specifies the press release.

The surface will increase by nearly 50% compared to the current premises and will approach 10,000 m². It will also increase the factory’s production capacity for all Krampouz cooking appliances, whether for professionals or the general public. In 2022, Groupe Seb is indeed initiating the renewal of the historic range of professional crepe makers.

Founded in 1945 by Jean-Marie Bosser, an electrician, the Krampouz brand has since established itself throughout the world, where it is present in 160 countries. Faithful to its cradle, Finistère, the company now employs 100 people and works with the ESAT of Ty Varlen located in Landudec for subcontracting activities, in particular the packaging of accessories

A world leader in small household equipment, Groupe SEB is present in nearly 150 countries. Over the years, it has built strong positions around the world through a product offering that is at once global and local, showcased by an exceptional brand portfolio.Groupe SEB include All-Clad, IMUSA , Krups, Moulinex, Rowenta, Tefal (including OBH Nordica) and WMF Group.

Bpifrance Announces Acquisition of a Stake in Groupe SEB, World Leader in Small Domestic Appliances

By acquiring a stake in Groupe SEB (Paris:SK), Lac1 fund, managed by Bpifrance on behalf of French and international investors, is making its fifth investment since its creation in 2020.

This investment in a family-owned company that embodies the French industrial know-how is fully in line with the Lac1 fund’s investment strategy: to support French listed world leaders that offer strong value creation potential while addressing today’s environmental and societal challenges. With this investment, Lac1 asserts its commitment to the Group’s strategy.

Groupe SEB is the leading global player in small domestic appliances with solid market positions in kitchen appliances. This family-owned company with over 150 years of history has become a French champion with a worldwide presence in more than 150 countries, thanks to a global and competitive industrial tool, a broad portfolio of 31 local and international brands offering more than 30,000 products, and strong innovation capabilities based on a thorough knowledge of consumers. In 2021, the group achieved a turnover of 8.1 billion euros and employs more than 33,000 people.

SEB Sales increase

Groupe SEB reported sales of 8,059 million euro , up 16.1% from 2020 , with like-for-like growth of 15.5%. Compared with 2019, which stands as a more normal base of comparison than atypical 2020, Group’s revenue grew by 9.6%. A good performance was recorded by small domestic appliances, with total sales reaching 7,431 million euro, up 16.7% in comparison with 2020 and +16% like-for-like.

Groupe SEB record year

Thierry de La Tour d’Artaise, Chairman and CEO of Groupe SEB, comments : “Groupe SEB delivered in 2021 a record year, with revenue above €8 billion. This exceptional #growth, better-than-expected and exceeding €1 billion, was driven by the remarkable dynamics of the Consumer business and that of Professional Coffee, which confirmed its recovery. It enables us to offset headwinds and to reach an Operating margin from activity of 10%.I am very proud of these achievements. I would like to share this success with all our Groupe SEB teams and thank them for their mobilization throughout this complex period.”https://www.groupeseb.com/en/news/provisional-2021-sales-record-year

Groupe SEB tie with the Moroccan company

Groupe SEB has signed an agreement with Preciber, a family-company in Morocco owned by Mohammed Berrada and Precima. The partnership led to the creation of the joint venture Groupe SEB Maroc, which is 55% controlled by Groupe SEB.the same time, Groupe SEB has invested via SEB Alliance in the CathayAfricInvest Innovation fund to identify start-ups active on the African continent in line with its innovation policy. This fund is one of the largest of its kind in Africa. After the establishment of a joint venture in Egypt in 2018, Groupe SEB thus confirms its desire to have a strong foothold in Africa.

SEB ECOdesign

Committed to minimizing the environmental impact of its products throughout their life cycle, Groupe SEB has created its “ECOdesign” label, enabling consumers to quickly identify the most high-performance products in terms of eco-design. The label has been certified by an independent third party with ISO14020 and ISO14021 standards. A packaging charter has also been created to identify products that meet the eco-design criteria within Groupe SEB brands. To be included among the most eco-friendly products, the company’s appliances must comply to five eco-design criteria: materials with a lower environmental impact, more energy efficiency, products designed to last and be repaired, increasingly recyclable products, packaging with a lower environmental impact.

«The creation of this label embodies Groupe SEB’s long-standing commitment to eco-design said Diane Folletet, Sustainable Innovation Product Director at Groupe SEB -. With this certified label, we inform consumers about products with a lower environmental impact, without any loss in their performance or the services provided in everyday life. The ECOdesign label allows us to cover the entire product spectrum of the Group’s brands, from small domestic appliances to cookware, and to gain a global vision of our products’ environmental impact».
Among the new low impact products, this autumn, Groupe SEB is launching a complete range of Moulinex-Tefal food preparation appliances in Europe, entirely manufactured in Lourdes, one of the 11 Groupe SEB factories in France. The products have a fresh and intuitive design and are made of up to 65% recycled plastic. «Recycled plastic is an essential part of the circular economy – the company explains – and can also reduce the CO2 impact by up to 70% compared to new plastic. The products are also up to 95% recyclable. To take the concept even further, the packaging is made from recycled cardboard and the printing is done with plant-based inks. The paper leaflets have been replaced by “picto” leaflets printed inside the packaging, while the plastic bags and polystyrene have been phased out»

SEB trains repairers who extend the life of small household appliances

The heavy weight of the small household appliance launched a repair workshop with an insertion organization.

Porte de la Chapelle in Paris, the leader of small household appliances SEB has just inaugurated a place of a new kind, called RepareSeb. Open to the public, this 900 m 2 “workshop-boutique” is dedicated to repairing and reconditioning products, with a view to reselling or renting them (fondue or raclette set, heating robot, etc.). Launched in early 2021 with Groupe Ares – the leading player in integration through economic activity in Île-de-France – the site employs around ten people trained in the profession of repairer with a view to accessing stable employment after fifteen months.

The objective is to reach around thirty employees in professional integration each year. “RepareSeb is at the crossroads of the solidarity economy (with the resale of second-hand products), the social economy (by allowing professional reintegration) and the economy, because we want this social joint venture to be profitable ” , explains Thierry de La Tour d’Artaise, CEO of SEB. In France, SEB can count on 200 repairers, independents who have their own shop.Not enough. “There is a lack of repairers, admits the manager. Boulanger and Darty are interested in managing the second life of the products, with RepareSeb. ” SEB has invested less than 1 million euros in the project, where its own technicians work. The city of Paris has contributed 350,000 euros and the region for 121,000 euros. “The repair economy must be embodied in places serving Parisians ,” supports Florentin Letissier, city deputy, in charge of the circular economy. This is why the city got involved in the project. ” If this first test is successful, other RepareSebs should open in France