2022, in a difficult general economic environment and after a record year in 2021, our sales were globally resilient. We are particularly pleased with our performance in China, where Supor for the first time exceeded the two-billion-euro turnover mark. However, our results were impacted by significant headwinds. In this context, the Group was once again able to demonstrate responsiveness and quickly implement effective action plans to adapt to market developments and protect its profitability.

At the same time, and beyond short-term imperatives, we have continued to invest in our strategic levers: product innovation, the international deployment of our champion products, the attractiveness of our brands, and the activation of all distribution channels. No truce either for our investments in our competitiveness – industrial, logistics, information systems -, which are all crucial for the future. I would like to salute and thank the unfailing commitment of all the teams, which has been essential in these achievements.

For the year 2023, visibility remains limited. Despite a first quarter that is anticipated to be down, the Group expects a gradual improvement in sales in its Consumer business, strong revenue growth in Professional sales, as well as an increase in its operating margin for the year as a whole.

We are confident in the continued development of the global market for Small Domestic Equipment and Professional Coffee, in which we continue to strengthen our presence with the recent acquisition of the La San Marco company. We remain convinced of the relevance of our economic model, which will allow us to take full advantage of strong structural demand, a source of growth opportunities for Groupe SEB. 

Groupe SEB acquires La San Marco

Groupe SEB continues its growth on the professional coffee market by acquiring La San Marco from the Massimo Zanetti Beverage Group .

Founded in 1920, La San Marco is a centenary Italian company that manufactures, markets and distributes professional coffee machines and coffee grinders. Recognized leader in the segment of espresso coffee machines with the traditional lever system, the company offers a wide range of products, mostly made in Italy, in Gradisca d’Isonzo (Gorizia).

Inventor and pioneer of the ‘Leva’ technology, a device that ensures a controlled ascent speed of the levers to guarantee perfect safety of traditional machines, La San Marco holds numerous patents which guarantee it an important competitive advantage.

Prior to its complete takeover by Groupe SEB, La San Marco was 85.3% controlled by Massimo Zanetti Beverage Group (MZBG), 9.6% by minority shareholders, with 5.1% treasury shares

SEB 165 anniversary

From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in Appliance market
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
December 14, 2022, by Sandra Nicoletti

From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in the PEM and professional coffee.
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
This is an extraordinary gift that Groupe Seb gave itself for its 165th anniversary. A website dedicated to the history of the group, which traces the entire saga of the French family business born in 1857. From tinsmithing to the group’s latest innovations, through its various acquisitions, Seb Discovery offers a journey through time and eras. Divided into 6 major periods and animated by two guides, the site plunges the Internet user into period decorations and invites him to discover the evolution of products, from the oldest to the most innovative. A family history that has made Seb a key player in the market for small household appliances for the general public, but also in the field of professional coffee

The Seb saga in 6 major periods

The invitation to travel began in 1857 in Burgundy, with the birth of the company then specializing in tinsmithing (making tinplate objects) and continued until 1951.

The 2nd part extends from 1952 to 1972, with the beginning of equipped kitchens and the rise of household equipment in homes, including the Super Cocotte Seb which was a hit at the time.

Then, from 1973 to 1990, Internet users discovered a new era for Seb, which became Groupe Seb, thanks to the acquisition of Tefal in 1968 and Calor in 1972.

From 1991 to 2000, the group opened up to emerging countries and developed several subsidiaries around the world with positions as local leaders in small household appliances, particularly in South America.

Then, a new era began in 2001 with the acquisition of Moulinex and continued until 2010, during which the group became the world leader in small household appliances.

The journey ends with the period 2010 to the present day, marked by the acquisition of WMF , a specialist in professional coffee, and by the opening of a new world headquarters in Ecully, the Campus Seb , which also hosts a world center of innovation.

Groupe SEB Japan award

Groupe SEB Japan wins ,z2 Good Design Awards for T-fal brand:
Display Control kettle

Umami electric pressure cooker

The Good Design Award, the Japan’s system for evaluating and rewarding industrial design, is particularly well known and followed!
It rewards a selection of products that meet several criteria:
✅ aesthetics and attractiveness
✅ safety
✅ reliability
✅ suitability of the product to the consumer’s needs and its ease of use
✅ quality-price ratio
✅ functionality and performance

WMF Perfection

WMF, Germany company and a brand of Groupe SEB, has recently launched WMF Perfection, its new fully automatic coffee machine. This innovation, combines sophisticated design, French manufacturing, ultra-customized options and a very high coffee quality.

Made in France in the Mayenne factory, with quality and durable materials (Cromargan surface®, stainless steel 18/10 marketed by WMF since 1930), the device has an elegant and sober design. WMF Perfection not only makes a name for itself with its functionality but also with its elegance. Its LED mood lighting puts it in the spotlight. In addition, WMF Perfection is designed to be easily disassembled and reassembled and carries the commitment “15 years repairable at the right price“.

Moreover, thanks to the large touch screen and the front access, its use is very intuitive. There is no need to move the machine to fill the water tank or to remove the coffee grounds container, everything is accessible from the front of the machine. It has alerts to facilitate handling and the self-cleaning circuits have received the “Hygiene” label from TUV Rheinland, an internationally recognized German organization.

Groupe SEB sales decreased in the first nine months 2022

Groupe SEB sales decreased in the first nine months 2022

Group SEB reported its financial results for the first nine months of the year, during which sales reached 5,560 million euro, recording a fall of 0.2% (-4.3% like-for-like). «After a year in 2021 that brought our performance to record levels driven by the consumption of Small Domestic Equipment during the Covid pandemic, the Group is holding up well over the first 9 months of 2022 in an unfavorable inflationary environment» – commented Stanislas de Gramont, chief executive officer of Groupe SEB.

«Our professional activities – the CEO added – continue to grow by double digits in most geographies. Our sales are progressing in China where Supor has consolidated its leadership positions in its main categories. However, our Consumer business was penalized in France and Germany by specific issues to these two markets, as well as by the effects of the war in Ukraine. This leads us to revise downwards our sales and margin guidance for 2022 whilst intensifying the cost reduction program implemented in the third quarter


Through its investment company –SEB Alliance– Groupe SEB announces its participation in the new fund-raising round of ITEN, France’s leading specialist in ceramic Li-ion technology, alongside Bpifrance.

Passionate about innovation and convinced that new technologies can improve the daily lives of our consumers, SEB Alliance supports ITEN in this phase of industrialization of its products. Currently operating a pilot site in Dardilly (69), ITEN will set up two plants between 2024 and 2026.

Groupe SEB releases its 2022 Half-year Sales and Results.

First-half sales: €3,666m; +1.6%, -2.3% LFL*
Second quarter sales: €1,750m; -0.4%, -5.1% LFL*
First-half Operating Result from Activity (ORFA): €199m, -€121m vs 2021
Second quarter ORFA: €59m; -€63m vs 2021
Profit attributable to owners of the parent: €72m, -€79m vs 2021
Net financial debt at June 30, 2022: €2,447m, up €597m vs June 30, 2021 (inventory building to address supply chain tensions)
Full-year assumptions revised:
Overall stable 2022 sales vs 2021
Operating margin from activity in the range of 8% to 8.5%
* LFL: like-for-like (at constant exchange rates and scope) – Changes vs 2021.
2022 started in a favorable environment, which deteriorated in the second quarter, with the war ongoing in Ukraine, currency volatility and the acceleration in inflation.
Sales were resilient, driven by an excellent performance in China and by the solid momentum in the Professional business. As in 2021, the Group absorbs the impact of headwinds while the operating profitability is temporarily hit by the combined effect of the slowdown in second-quarter business in Europe and the continuation of investments already undertaken.
We keep on fueling our growth pillars: China, where we will exceed €2bn revenue this year, with great development prospects ahead; the Professional activity which is paving the way for new buoyant and profitable markets; innovation and digitization, which represent fundamentals in our businesses.
We do not expect any significant improvement in the economic situation before year-end in mature countries. This leads us to target for the full year overall stable sales and an operating margin in the range of 8% to 8.5%.
I know I can count on the commitment and agility of our teams throughout the world to pursue our strategy of profitable growth.
Stanislas DE GRAMONT, Chief Executive Officer of Groupe SEB

Groupe SEB buy Zummo

Groupe SEB gains a foothold in the professional juice extraction world with the acquisition of Zummo, the world leader in automatic fruit juice extractors, joins Groupe SEB’s portfolio of professional brands. The acquisition of this world-renowned Spanish company, founded in 1992, will enable the Group to meet its strong development ambitions in this segment.
In 2021, the professional business accounted for 8% of Groupe SEB’s total sales, or €628 million.

SEB Investment

Groupe SEB has announced more than €5 million in investment in 2022 to support the brand’s growth in the French and international markets, most of it earmarked for the plant’s extension, as Krampouz is firmly anchored in its region and is committed to French craftsmanship and manufacturing. Revenue was up 32% year-on-year, buoyed by robust growth in the domestic and export markets, making it imperative to expand the site in Brittany. The investment aims to increase the plant’s production capacity for all Krampouz cooking appliances, for both the professional and home markets.

The expanded area will not only create room for new machines and an updated industrial tool, but also allows to grow the research and testing lab. A key component of the project, the site will also be home to new facilities designed with the wellbeing of staff in mind. The current site area will increase by almost 50% to 10,000 sq m.