Groupe SEB growth

Groupe SEB reported +2.7% organic growth in Q1 2026, reaching €1,885m in revenue despite challenging market conditions. Growth was supported by strong innovation and an upgraded digital activation strategy.

Result from operations jumped 42% to €72m, helped by organic sales momentum, lower operating costs and a favourable base effect.

The company’s Rebound plan — focused on innovation, digital transformation, SKU reduction, industrial efficiency and overhead optimisation — continues to roll out on schedule.Groupe SEB is one of the world’s largest small domestic appliance manufacturers, owning a broad portfolio of global brands including Tefal, Rowenta, Krups, Moulinex and WMF.

Groupe SEB Reinvents the Appliance Sector with Innovation and Sustainability

Groupe SEB, a historic leader in small household appliances, is expanding with a new reconditioning business and a strategy grounded in innovation, local manufacturing, and sustainability. In 2024, the group posted €8.2 billion in revenue and 5% organic growth, boosted by acquisitions like Pacojet and Forge Adour.

Innovation-Fueled Resilience 
Despite market challenges, the sector grew 8% in 2024 and continues to rise, driven by accessible yet tech-forward products. “Innovation powers renewal and growth,” says Sébastien Alègre, French Market MD, citing Groupe SEB’s 300 annual product launches and 1,500 innovation-focused employees.

Vacuum and Kitchen Products Lead 
Vacuum tech, led by the Rowenta X Clean 10 electric mop, accounts for over 30% of global household appliance budgets. Kitchen appliances like air fryers and multi-cookers also surge, fueled by changing lifestyles and a demand for versatile tools.

Beauty Segment Gains Ground 
Personal care products, under the Calor brand, have become a strong growth area. Driven by influencer campaigns and evolving home beauty habits, Calor blends design and performance for diverse users.

Made in France, Built to Last 
With 11 French sites, Groupe SEB emphasizes domestic manufacturing and long-term repairability—offering 15 years of affordable spare parts.

Groupe SEB Starts 2025 Strong, Driven by Growth in China

In Q1 2025, Groupe SEB reported a turnover of €1.906 billion, up 0.7% in published data. CEO Stanislas de Gramont highlighted the company’s alignment with its 2025 growth plan, driven by innovative products and a strong rebound in Asia, especially China.

The Consumer Division led growth with 2.8% organic gains, propelled by launches in key categories like vacuum cleaners and blenders. Sales surged across most markets, with China posting a 3.5% increase as its small domestic equipment market stabilized. Western Europe saw moderate growth, excluding loyalty programs.

The Professional division declined by 21.7% (constant exchange rates), largely due to a high comparison base in China. Despite this, Groupe SEB advanced its strategic initiatives, including a new hub in Shaoxing set to open in 2026, and integrated La Brigade de Buyer into its accounts.

**Outlook:** Groupe SEB reaffirms its 2025 targets, aiming for 5% organic revenue growth and higher operating profit, supported by market resilience, innovations, and improved Professional performance.

Groupe SEB Opens Regeneration Hub in Is-sur-Tille, Advancing Sustainability

Global appliance leader Groupe SEB has launched its new regeneration hub in Is-sur-Tille, France. Supporting the circular economy, the hub focuses on recovering, repairing, and reconditioning household appliances to extend their lifespan.

The site invests in both environmental sustainability and employment, with specialized training programs enhancing employee skills in repair and re-marketing.

The hub works closely with sorting centers in France, Germany, and Spain, while proximity to a major spare parts storage site ensures efficiency. By April 2025, 65 reconditioned products from brands like Rowenta and Moulinex were sold at 20%-30% lower prices, with plans to expand to 200 products across 40 families in the near future.

Groupe SEB Italy 🇮🇹 triumphs in the “Product of the Year 2025” Award!

announce that three of our revolutionary products have been awarded “Product of the Year 2025” thanks to the choice of more than 12.000 consumers participating in a market research to elect the most innovative products:

🏆 Rowenta X-Clean, the washer that makes your home spotless in a single wipe.
🏆 Rowenta Nano, the hair dryer that combines high power with a compact, lightweight design.
🏆 Moulinex Dual Easy Fry XXL, the air fryer that allows you to prepare complete meals thanks to its XXL capacity and two baskets.

Groupe Seb results

Groupe Seb published its 2024 annual results, which demonstrate sustained commercial momentum and an improvement in its profitability in a still uncertain economic context. Its turnover reached €8.266 billion and shows an increase of 3.2% in published data and 5% at constant exchange rates and scope.

This performance was mainly driven by the Consumer business , with organic growth of 6% (+9% excluding China). The Group thus returned to solid growth in Western Europe and North America, while Eastern Europe and South America continued their double-digit growth. For its part, the Professional business experienced a year of consolidation after strong performances in 2023. Although its sales fell by 4.5%, 2024 represents the second best year in history in terms of revenue for coffee. ”  2024 was also marked by major strategic advances: the launch of a hub in China for Professional Coffee and the strengthening of our expertise in Professional Culinary with the acquisition of the Sofilac Group ,” said Stanislas de Gramont , CEO.

At the same time, operating profit from activity (ROPA) increased by 10.5% to reach €802 million. The operating margin thus improved to 9.7% of sales, compared to 9.1% in 2023. This increase is explained by a positive volume effect and a decrease in the cost of sales, which more than offset the commercial and marketing investments made to support growth.

Groupe SEB: Consumer sales recover

After the difficult phase, Groupe SEB resumes growth by 5% in 2024, drawing satisfaction from the sales of Tefal, Moulinex, Krups, Rowenta, Lagostina, Emsa and Wmf also in Western Europe. Little satisfaction from the professional segment, which increases by only 1.4% and does not exceed one billion euros despite the investments of the management.The Professional area in which the group had invested by acquiring the brands La San Marco, Pacojet, Forge Adour and Sofilace and which had driven sales and profits in the difficult years perhaps disappointed with an increase of only 1.4% just under one billion euros (but the operating margin increased by 10%).

Groupe SEB financial update

Groupe SEB releases its 2024 nine-month sales and financial data Solid Growth in Q3 on a demanding comparison base, full-year outlook confirmed: ✅Nine-month sales: €5,725m, +5.6% LFL* and +3.5% reported ✅ Third-quarter sales: €1,985m, +4.0% LFL and +3.4% reported ✅Nine-month Operating Result from Activity: €444m, +14% ✅Nine-month operating margin: 7.8% vs 7.0% in 2023 ✅Outlook for 2024 confirmed: – Organic sales growth of around 5% – Operating margin close to 10% *On a like-for-like basis (organic) 📣“Sales momentum was strong in the first nine months of the year, and we continue to generate robust organic growth in the third quarter. Small Domestic Equipment markets have remained buoyant in recent months. In this context, the Group’s sales growth accelerated and was bolstered by the rollout of innovations, in particular in Western Europe and North America. Sales in Professional decreased compared to an exceptional third quarter last year, reflecting the phasing of large deals rollout. The core business excluding large deals, however, has seen a noteworthy increase over the quarter. Our Operating Result from Activity rose by 14% over the nine-month period.

Seb group posts sales at +7.3% in the first quarter

The small household appliances market is doing better than that of large household appliances and the figures published by Groupe Seb confirm this trend. The French leader announces sales of €1,893 million for the first quarter of 2024, an organic increase of 7.3the first quarter, Groupe Seb achieved sales of €1,893 million, an organic* increase of 7.3% and 3.9% based on published data. The currency effect remains penalizing over these first 3 months with a negative impact of €75 million, or -4% of sales, but this trend should ease over the months. The scope effect has a positive impact of 0.7% or €13 million. The latter includes the consolidation of La San Marco, Pacojet and Forge Adour.