Fisher & Paykel Trusted by Australians

Recently, Australia’s “Reader’s Digest” released the list of most trusted brands in 2022. Among them, Fisher&Paykel was recognized as the “Most Trusted Laundry Appliances Brand” by Australians. Good things come in pairs, Haier brand was also selected as the “Best rated dryer brand by “Finder” based on its consumer survey.addition to the recognition of users, the outstanding market performance also backed up Haier’s leading strength in laundry. According to the latest data in May, the market share of dual-brands laundry products in Australia has reached 32%, the highest level since July 2019, ranking TOP1 in the market. Haier brand’s share reached 11.7% as a record high, among which the share of heat pump dryers well increased by 8% compared to April.

With this correspondence, thes ales performance is also very good: as of now, dual-brands laundry sell out have increased by 39.2% in 2022, with the key sub-categories of FL and heat pump dryersachieving significant growths of 37.8% and 84.8% respectively.Laundry team from both sides have been digging out real needs of the market/usersand continuously optimizing the product mix and brand matrix. The newly launched graphite/darklaundry pairs grew in a high speed and gained a stage achievement inthe market.

In the future, Haier will continue to adhere to the high-end transformation strategy and explore more space and opportunity for further growth while Fisher&Paykel will continue to cultivate in the luxury premium segmentation. Leveraging the powerful platform of Haier global supply chain, Haier and Fisher&Paykel are ready to keep running in Australia market and maintain its leading position in both market share and sales performance.

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