Groupe SEB releases its 2022 Half-year Sales and Results.

First-half sales: €3,666m; +1.6%, -2.3% LFL*
Second quarter sales: €1,750m; -0.4%, -5.1% LFL*
First-half Operating Result from Activity (ORFA): €199m, -€121m vs 2021
Second quarter ORFA: €59m; -€63m vs 2021
Profit attributable to owners of the parent: €72m, -€79m vs 2021
Net financial debt at June 30, 2022: €2,447m, up €597m vs June 30, 2021 (inventory building to address supply chain tensions)
Full-year assumptions revised:
Overall stable 2022 sales vs 2021
Operating margin from activity in the range of 8% to 8.5%
* LFL: like-for-like (at constant exchange rates and scope) – Changes vs 2021.
2022 started in a favorable environment, which deteriorated in the second quarter, with the war ongoing in Ukraine, currency volatility and the acceleration in inflation.
Sales were resilient, driven by an excellent performance in China and by the solid momentum in the Professional business. As in 2021, the Group absorbs the impact of headwinds while the operating profitability is temporarily hit by the combined effect of the slowdown in second-quarter business in Europe and the continuation of investments already undertaken.
We keep on fueling our growth pillars: China, where we will exceed €2bn revenue this year, with great development prospects ahead; the Professional activity which is paving the way for new buoyant and profitable markets; innovation and digitization, which represent fundamentals in our businesses.
We do not expect any significant improvement in the economic situation before year-end in mature countries. This leads us to target for the full year overall stable sales and an operating margin in the range of 8% to 8.5%.
I know I can count on the commitment and agility of our teams throughout the world to pursue our strategy of profitable growth.
Stanislas DE GRAMONT, Chief Executive Officer of Groupe SEB

SEB Investment

Groupe SEB has announced more than €5 million in investment in 2022 to support the brand’s growth in the French and international markets, most of it earmarked for the plant’s extension, as Krampouz is firmly anchored in its region and is committed to French craftsmanship and manufacturing. Revenue was up 32% year-on-year, buoyed by robust growth in the domestic and export markets, making it imperative to expand the site in Brittany. The investment aims to increase the plant’s production capacity for all Krampouz cooking appliances, for both the professional and home markets.

The expanded area will not only create room for new machines and an updated industrial tool, but also allows to grow the research and testing lab. A key component of the project, the site will also be home to new facilities designed with the wellbeing of staff in mind. The current site area will increase by almost 50% to 10,000 sq m.

Seb group doubles the production area of the Krampouz site

Groupe SEB announces an investment of more than 5 million euros in 2022 to carry out the extension works of the Krampouz factory, in Pluguffan in Finistère. The expansion of the site, which will reach 10,000 m², will accommodate new machines and a modernized industrial tool.

The Krampouz factory in Pluguffan (29) doubles its production area. DR
With 100,000 products manufactured per year and a turnover of +32% compared to the previous year, the Krampouz factory in Finistère has reached the physical limits of its deployment. The expansion of the Pluguffan plant, where the group has been established since 2009, has become necessary.

Majority shareholder since 2019, the Seb group is therefore investing more than 5 million euros to extend and modernize the production area. ” This expansion is part of Groupe SEB’s desire to maintain and promote industrial know-how in France. Labeled Living Heritage Company since 2017, all appliances bearing the Krampouz stamp are designed and manufactured in Pluguffan, in Finistère ” , specifies the shareholder.

Launched in March 2022, the work, carried out by local companies, will be finalized during the summer of 2023. The various areas, industry and logistics, will be operational at the end of 2022. “The expansion of the site will make it possible to accommodate new machines and a modernized industrial tool, but also to extend the research and test laboratory. The site will also accommodate new spaces making the well-being of employees an essential component of this project”, specifies the press release.

The surface will increase by nearly 50% compared to the current premises and will approach 10,000 m². It will also increase the factory’s production capacity for all Krampouz cooking appliances, whether for professionals or the general public. In 2022, Groupe Seb is indeed initiating the renewal of the historic range of professional crepe makers.

Founded in 1945 by Jean-Marie Bosser, an electrician, the Krampouz brand has since established itself throughout the world, where it is present in 160 countries. Faithful to its cradle, Finistère, the company now employs 100 people and works with the ESAT of Ty Varlen located in Landudec for subcontracting activities, in particular the packaging of accessories

A world leader in small household equipment, Groupe SEB is present in nearly 150 countries. Over the years, it has built strong positions around the world through a product offering that is at once global and local, showcased by an exceptional brand portfolio.Groupe SEB include All-Clad, IMUSA , Krups, Moulinex, Rowenta, Tefal (including OBH Nordica) and WMF Group.

Rowenta and Tefal launch new products for 2022 to make cleaning easy

Rowenta and Tefal have launched a host of new cleaning appliances including a robot vacuum, a cordless, handheld vacuum, a hygienic steamer for fabrics that promises to remove 99.9% of germs, an ironing station, as well as an air purifier and a special storage system for food.

The collection of products, which covers floorcare, textile care, air purification and storage are currently available in Germany and other select countries in Europe. Those looking to purchase are advised to check locally.

Floor: Effective suction results whether fully automatic or manual

First up is Rowenta’s X-plorer S120 AI (pictured above). The vacuum robot boasts particularly high suction power, says Rowenta, and, thanks to modern laser technology and advanced artificial intelligence (AI), the nimble household helper efficiently turns the floor around the home.

With the help of lasers placed at the “perfect” height, it detects even low everyday objects and easily avoids them, the company says. Meanwhile, the AI ensures that the X-plorer notes the layout of the rooms as well as changes, obstacles or “getting stuck” and automatically adjusts the suction route and power accordingly.

In addition, it is able to analyse running statistics and can recommend personal cleaning suggestions based on this. The X-plorer S120 AI can be configured via an app and is also compatible with Google language assistants.



For those looking for something more traditional, there is the Rowenta X-Force Flex 14.60 Animal. The cordless handheld vacuum cleaner combines powerful suction power with maximum ease of use, Rowenta claims.

It runs at 200 air watts, has five suction power settings and an efficient filter system that captures 99.9% of dust particles and pet hair. In addition, with a digital Smart Display, users can always keep track of the charge level of the replaceable battery and the suction power Eye. Thanks to the tried-and-tested articulated FLEX joint, hard-to-reach places can be reached effortlessly, Rowenta says. Finally, the floor nozzle is also equipped with LED lighting, which is used to clean dark surfaces.

Home textiles: hygienically clean and wrinkle-free – with just a few simple steps

With the Cube hygiene steamer from Tefal, the traditional “ironing room” can now be set up spontaneously and with little effort anywhere in the home, Tefal says.

With just one device, home textiles and items of clothing can be ironed, steam smoothed and disinfected. With just the power of hot, high-pressure steam, the Cube promises to eliminate up to 99.99% of bacteria, viruses and germs that can settle in all sorts of substances in the home. As a result, wrinkles – no matter how thick and stubborn they are – no longer stand a chance. The practical thing about the Cube: It can be easily carried through the apartment, for example to steam the curtains directly on the curtain rod or the bed linen directly on the bed and rid them of germs.

Next, the Pro Express Vision steam ironing station from Tefal has an extra powerful steam output of up to 180 g/min, and is therefore ideal for cleaning any home textiles, Tefal says.

Thanks to the extra strong steam boost of up to 750 g/min. the it can even remove stubborn creases from thick fabrics. The iron illuminates the fabric in front of it from the tip of the iron using the innovative Tefal Smart LED Vision technology. This means that no crease remains undetected, even in dimmed lighting conditions or dark textiles, Tefal claims.

Indoor air: A declaration of war against dust, hair, germs and allergens

With the help of a powerful 360° filter system, versatile programmes and speeds as well as the innovative Air Quality Box, the Pure Home from Rowenta ensures clean air on an area of up to 200 sq m, Rowenta says. The four filter levels remove up to 99.99% of all dirt and particles – from dust and animal hair to annoying odours and gases to the smallest particles and even formaldehyde.

new allergen mode even gets rid of aggressive allergens. At the same time, the air quality can be conveniently measured and individually adjusted in every corner of the home: simply remove the unique Air Quality Box from the device and go to the appropriate room. The high-precision laser sensors detect even the smallest particles – the collected data is sent directly to the app. Based on this, for example, a weekly schedule for cleaning the indoor air can be created – the Pure Home automatically takes care of the rest.



Groupe SEB unveils its global innovation center, based in France! 

Located at Ecully, in the Rhône region (69), at the Groupe SEB world headquarters, the new global innovation center has just been opened. It comprises six centers of excellence, a multidisciplinary hub and an innovation strategy team.

The new facility is dedicated to the creation of disruptive innovation concepts and collaborates with Business Units to develop product offerings for all of the Group’s brands.

SEB ECOdesign

Committed to minimizing the environmental impact of its products throughout their life cycle, Groupe SEB has created its “ECOdesign” label, enabling consumers to quickly identify the most high-performance products in terms of eco-design. The label has been certified by an independent third party with ISO14020 and ISO14021 standards. A packaging charter has also been created to identify products that meet the eco-design criteria within Groupe SEB brands. To be included among the most eco-friendly products, the company’s appliances must comply to five eco-design criteria: materials with a lower environmental impact, more energy efficiency, products designed to last and be repaired, increasingly recyclable products, packaging with a lower environmental impact.

«The creation of this label embodies Groupe SEB’s long-standing commitment to eco-design said Diane Folletet, Sustainable Innovation Product Director at Groupe SEB -. With this certified label, we inform consumers about products with a lower environmental impact, without any loss in their performance or the services provided in everyday life. The ECOdesign label allows us to cover the entire product spectrum of the Group’s brands, from small domestic appliances to cookware, and to gain a global vision of our products’ environmental impact».
Among the new low impact products, this autumn, Groupe SEB is launching a complete range of Moulinex-Tefal food preparation appliances in Europe, entirely manufactured in Lourdes, one of the 11 Groupe SEB factories in France. The products have a fresh and intuitive design and are made of up to 65% recycled plastic. «Recycled plastic is an essential part of the circular economy – the company explains – and can also reduce the CO2 impact by up to 70% compared to new plastic. The products are also up to 95% recyclable. To take the concept even further, the packaging is made from recycled cardboard and the printing is done with plant-based inks. The paper leaflets have been replaced by “picto” leaflets printed inside the packaging, while the plastic bags and polystyrene have been phased out»

Groupe SEB has announced a new partnership agreement with Chefclub,

Groupe SEB has announced a new partnership agreement with Chefclub, as well as the acquisition of a minority stake via its investment company, SEB Alliance.

Simplifying cooking and making it accessible to all: that’s what Chefclub, the start-up created in 2016 by three brothers, Thomas, Jonathan and Axel Lang, has set as its corporate mission. Chefclub has rapidly become a leading brand in the production and dissemination of cooking content. It has already sold 700,000 books and launched a series of innovative products for kids, which more than 150,000 families have enjoyed so far, all created in collaboration with its online community. Groupe SEB, always at the forefront of innovation, decided to partner with Chefclub, in its new round of financing, for its appeal of experiential content and direct access to online communities which represents the future of e-commerce.

100 million followers: direct access to a powerful global online community

Free dissemination of quality content has enabled the brand to attract a community of tens of millions of followers. A true Digital Native Vertical Brand (DNVB), Chefclub has built a relationship of trust with its users, who they can consult and involve in the development of their products. Each product is designed based on the tastes of and requests and comments from the online community, expressed at different stages of the creation process.

More than one billion views per month: unrivaled visibility

Unlike traditional DNVBs, however, Chefclub stands out thanks to one key strength. As viewers switch from television to social media, Chefclub promotes its brand and its products via inspirational and amusing video recipes viewed all over the world: in December 2020, more than 50 million Americans and close to 15 million French viewers watched Chefclub’s recipe videos.

And a strategic brand license: “Chefclub by Tefal”

This acquisition is also part of joint efforts which will be stepped up in H1 2021 with the launch of a range of products under the brand license “Chefclub by Tefal”, including skillets, saucepans, kitchen tools and small domestic appliances. Created in collaboration with the Chefclub community, this range combines Chefclub’s expertise in the development of creative recipes with Tefal’s sustainable design for simple products to make cooking easier. It will be launched shortly in France and internationally (Germany, Brazil, Italy, South Korea, Canada, Spain, the UK and Mexico), and will be sold via all offline and online channels as well as directly to customers (DtoC) on the Tefal and Chefclub websites.

The new brand “Chefclub by Tefal” benefits from unprecedented visibility on social networks and will broaden Groupe SEB’s reach, particularly with Millennials, who are discovering or rediscovering the joys of cooking thanks to the start-up’s content. By joining forces with Groupe SEB, world reference for small domestic appliances, Chefclub has access to recognized industrial expertise, the renown of the Tefal brand and a broader retail network which will enable its community to discover its products via the Group’s retail channels.

JAPAN’S NEW CHOUCHOU!

With its mix of tradition, technology, and avant-garde trends, the Japanese market is always full of surprises! T-fal presents its latest Linen Care innovation: the Steam Chouchou, a combination iron and garment steamer that takes up little room!

In November, T-fal launched a new versatile appliance that both steams and irons clothes. It was specially designed for Japanese consumers in the 2-in-1 ironing market, which is particularly large in Japan. With its rounded shape, small size, and top-notch results, Steam Chouchou saves both space and time, important issues in this market.

Driven by a launch plan targeting the fashion and beauty sectors, Steam Chouchou has already won over influencers and fashionistas, who use it to look their best every day!

T-fal Steam Chouchou

https://www.groupeseb.com/en/news/japans-new-chouchou