Category Archives: Uncategorized

Taurus completes its range of air fryers with two new models

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expanding its family of air fryers with two new models that stand out for their large capacity and their multiple programs, which allow you to cook an infinite number of recipes in a fast, clean and healthy way.

Air Fry Digital Duo is the perfect cooking solution for the whole family. Its two 4.5 l baskets make it easy to prepare a large amount of food at the same time. With them, you can even prepare two different recipes at the same time. Plus, the stainless steel interior is durable and cleanup is quick and easy.

Thanks to the Sync Finish technology of this new Taurus model, it is possible to synchronize two different recipes so that they finish at the same time. In addition, it has 12 different preset programs and six different temperature levels.

With a power of 1,300 W, it has a digital touch screen that allows you to adjust the time between 0 and 60 minutes and the temperature between 40 and 200 ºC.

As an additional value, this air fryer includes an online recipe book to learn how to cook any recipe online.

Air Fryer Oil Free Fryer & Oven

For its part, the new Air Fry Digital Grill model combines the best of an air fryer and an oil-free oven that uses hot air to cook food.

Equipped with a transparent door, its large 12L capacity is ideal for cooking larger portions, while the 8 preset programs offer versatility when cooking.

The Taurus Air Fry digital grill uses 360° air circulation technology to cook food with little or no oil. This even heat distribution results in crispier foods. It comes with multiple accessories to prepare a wide variety of dishes. It should be noted that thanks to the removable tray it is possible to cook different foods at the same time.

Midea in numbers

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Revenues: $50 billion growth in Q1: profits equal to 8% of revenues and colossal investments in R&D. group presents its 2022 financial statements together with the first quarterly report for 2023. In 2022, the company’s total turnover reached 345, 7 billion Yuan (about US$50 billion), an increase of 0.7% year on year. However, net profit of 29.6 billion yuan (8.6% of revenue) increased by 3.4% over the previous year.

In the first quarter of 2023, Midea increased its revenue by 6.3% and its profit by 12% compared to the same period last year.

Founded in 1968, Midea is not only a leader in the household appliances sector. Its five business segments are smart home, building technology, electromechanics, robotics and automation, and digital innovation. It has spent nearly 50 billion yuan at its 35 R&D centers over the past five years. It has 35 major manufacturing bases around the world.Midea exports 41% of turnover (up in 2022 as domestic market shrinks) and ranks first in China in terms of market share for several product categories both online and offline, including air conditioners, ovens countertop microwaves, countertop ovens, electric stoves, induction cookers, electric kettles, etc. One out of three air conditioners sold in China is made by Midea

How to make a golden coffee?

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Homezest is breaking new ground, reinventing coffee preparation and paving the way – for more aromas, more variations and more time for your enjoyment.

So here comes the Auto Pour Over Filter Coffee Machine with Scale. Model no.: CDC-503.Features:
· Rotates the brewing head while it dispenses the water alternately in both directions
· The coffee powder is slowly completely moistened; aromas and ingredients can fully unfold
· Integrated fine scale: individually brewed favourite coffee exactly in the desired strength

Midea Confirms It Has Made Takeover Bid for Sweden’s Electrolux

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Midea Group has confirmed a media report that said the Chinese home appliance behemoth has made an initial takeover approach for Swedish competitor Electrolux.

“A deal is being discussed, but no decision has been made yet,” the investor relations department at the Foshan-based company said. A public relations officer at Electrolux China declined to comment.

Midea is exploring the potential acquisition of Electrolux, Bloomberg News reported on April 30, citing people familiar with the matter. The Chinese firm has made a preliminary approach in recent weeks about a possible deal, but Electrolux has not been receptive to the proposal so far, the sources added.

The acquisition would help Midea make up for its weaknesses in the mid-to-high-end markets overseas, an industry insider told Yicai Global.

Regardless of the outcome of Midea’s approach, global home appliance giants are moving production to European and American countries such as Mexico and Türkiye, so Chinese home appliance makers will have to improve their global industrial chain positioning, said Zhou Nan, secretary-general of the home appliances branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products.

Midea and Electrolux joined hands in 2016 to bring German kitchen appliance giant AEG to China and acquire the white goods business of Japan’s Toshiba. In 2017, Midea bought its first stake in Kuka and then acquired the remaining 5 percent it did not yet own in the German industrial robot maker last November.

Electrolux owns the Electrolux, AEG, Zanussi, Frigidaire, Eureka, Flymo, and Husqvarna brands. It ranks fourth with around a 10 percent share of the western European market, according to a research report.

The Swedish firm reported a 3.6 drop in operating revenue to USD13.4 billion last year from 2021, with 34.5 percent of the total coming from Europe and 34.9 percent from North America. It turned a SEK4.7 billion (USD462.2 million) net profit into a SEK1.3 billion net loss in the period.

Midea posted CNY343.9 billion (USD49.7 billion) in operating revenue for 2022, up 0.8 percent from the year before, and CNY29.6 billion (USD4.3 billion) in net profit, a 3.4 percent increase.

Hisense Named to Fortune China’s ESG Influential Listing 2023

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Hisense, the consumer technology brand and a major international provider of home appliances, has once again been named to Fortune China’s ESG Influential Listing, for its excellent performance in the fields of technology research and development, manufacturing, and supply chain partnerships.

Whirlpool Launches Hob With Innovative CleanProtect

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Whirlpool is launching a new induction hob with CleanProtect nano-coating, which means cleaning is no longer a daily source of stress. The new protective layer over the glass of the hob means that chemical cleaning agents are no longer necessary. Just water and a sponge are enough to give the hob a sparkling clean and prevent scratches and stains in the long term. With the new induction hob, pale circles from hot pans can be a thing of the past, allowing chefs to focus on preparing delicious dishes and enjoying long, relaxing evenings.

In addition to the CleanProtect nano coating, Whirlpool’s new induction hob offers a range of functions and flexibility. All induction hobs are equipped with 6TH SENSE automatic functions that prevent burning and boil over, including keep warm, melt, simmer and boil. Flexible cooking zones make the hob the ideal cooking partner. With ChefControl, chefs can divide the hob from bottom to top into low, medium and high temperatures, while simply sliding the pan up or down to change temperatures during the cooking process.

Whirlpool’s new induction hob is designed for easy installation and fits seamlessly into any worktop from 12mm, with no front ventilation. In addition, standard niche sizes make the replacement of an existing (gas) hob extra simple. Power management makes it possible to connect the hob to a lower power, so that adjustment to the electrical installation is often not necessary https://youtu.be/0aV0lmGEqmk

World’s first fridge with 70% recycled plastic inner liners

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The Electrolux Group has developed a new line of built-in refrigerators – the Electrolux 500-900 Series and AEG 5000-9000 Series – that we’re currently launching in Europe. The recent launches have inner liners made from 70% recycled plastic, which equates to 13% of the total plastic used in the refrigerator. We are the first in the world to incorporate this much recycled plastic into a refrigerator so it’s an important industry breakthrough.

The plastic is sourced from a specialty supplier that collects and refines plastic from discarded refrigerators in Europe. It is very important that we work with strong and reliable partners that can provide access to high-quality recycled materials.

The range has been well received at fairs such as IFA in Berlin as the industry sees the product as being concrete proof that we take sustainability seriously.

How have consumers responded to the inner liners made from recycled plastic?

Consumers have responded very positively to the inner liners, and they perceive the gray shade of plastic as being more premium than standard white liners. They favor products made from recycled materials and our research has shown they want this kind of refrigerator with recycled materials.

How do our built-in fridges help retain nutrients and avoid food waste?

The recent launches have an innovative GreenZone crisper drawer to keep fruit and vegetables fresh. They are offered in two versions – one with a manual vent that consumers can open or close depending on how full the drawer is and an automatic version. The automatic crisper has a membrane that allows ingredients to breathe by regulating and optimizing humidity.

Third-party studies have shown that our GreenZone crisper drawer can retain 95% of the vitamin C in blueberries after 11 days. None of our competitors use this kind of innovative membrane so it is a clear competitive advantage for us.

The recent launches also use innovative cooling technology that keeps the temperature stable to help ingredients last longer. One of the solutions is Cooling 360, which maintains a more stable temperature distribution, to preserve food for longer by avoiding temperature shocks and stress on food. Our TwinTech® No Frost also keeps food hydrated with independent cooling systems for the fridge and the freezer parts.

What do customers think about these enhanced abilities to help preserve ingredients?

Consumers immediately understand the value to them – not only in terms of retaining the vitamins in their ingredients for their health, but also making ingredients last longer and ultimately helping them to avoid food waste. Importantly, consumers really value the third-party verified fact-based claims we make. At Electrolux Group we’re committed to help consumers live better, more sustainable lives in the home and this refrigerator line reflects that.

Consumers have shown increased interest in healthy eating, particularly since the pandemic, and we go beyond the standard refrigerator offering by helping them to maintain the vitamin content and quality of the food they eat. Also, people are becoming increasingly conscious of food waste and the materials that are used to manufacture their products.

Will they be launched in other markets in 2023?

Yes, as well as continuing to roll out these innovations across Europe in 2023, they are looking at launching in other regions, such as Asia Pacific, in the coming years. Watch this space

Andrea D’Aloia is Marketing Director at De’Longhi

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Andrea D’Aloia, since 2020 Marketing Director of Miele Italia has become Marketing Director in De’Longhi. The manager himself announces it on his Linkedin profile. D’Aloia was ‘born’ in Ferrero where he carried out an international career in Luxembourg, Singapore and Frankfurt. Polyglot (he speaks Chinese as well as English) he enters the marketing of Burger King in Zurich and then arrives at Miele. In recent weeks you have started an Executive MBA at SDA Bocconi.