This year’s IFA is full of exciting innovations in the field of home appliances. We present highlights from the BSH brand Siemens.
The global Covid-19 pandemic has disrupted the world in many ways. Few things are as they were, but a few trends have only been amplified by lockdowns and home offices: for many people, the kitchen is the center of quality of life in their own homes. “Despite – or perhaps because of – Corona, around a third of all city dwellers would like to invest in their kitchen in the near future,” says Roland Hagenbucher, Managing Director of Siemens Home Appliances Germany.
It is no wonder then that the BSH brand Siemens has placed its focus on the topic “kitchen” for the IFA, which will take place in a virtual showroom in 2020. It is precisely in this field that Siemens can point to years of experience in smart technologies and stylish designs. And it is also precisely in these fields that Siemens is presenting a whole range of innovative and aesthetic new products, all with the aim of improving the quality of life for consumers.
The future of dishwashing
The first demonstration of this, is BSH’s new generation of dishwashers. This clever series was developed for both the Siemens and Bosch brands and is 100% connected from the entry-level model to the premium model. Automated programs allow the consumer to fully adjust the appliance to their needs. Using Home Connect, they can also speed up the washing cycle – no more frantic dishwashing when guests arrive early!
Of course, the new generation is also available in a wide range of different versions so that the dishwasher can be perfectly integrated into the kitchen. The result is full flexibility without sacrificing performance or appearance.

Showstopping cooking
Combining an elegant look with the latest innovation was also the goal of the glassdraftAir table fan. This slim glass panel sits behind the stove top and can be extended while cooking. The patented Guided-Air technology creates an air curtain behind the glass panel, which directly draws in fumes – even from cooking zones that are further away. This powerful extractor power, together with an integrated light show in the glass panel, sets the stage for showstopping cooking.
The perfect addition is the activeLight cooktop, upon which pots and pans can be placed flexibly thanks to the interactive light matrix. Of course, the cooktop and the table fan can be connected with each other, so that the power of the extractor fan can be controlled directly from the cooktop – a function which, by the way, is possible with all Siemens cooktops equipped with cookConnect.

Breathtaking design
Good design does not always have to be extravagant – it can also be clever solutions that make life easier for a lot of people. Just like the inductionAir Plus cooktop. This innovative cooktop with integrated extractor fan can be adapted to the most diverse architectural environments, thanks to a wide range of different sizes. So almost every household can enjoy a cooking experience without fumes. No wonder the cooktop has already won an iF Award and a Red Dot Design Award!

A coffee to round things off
The crowning glory for Siemens at IFA 2020 is the EQ.9 plus – a fully automatic coffee machine. This successful series is now available in two different designs: a chic chrome look, similar to typical Italian coffee machines, and a sophisticated dark-inox casing. There is also the new baristaMode, where the espresso or coffee can be adjusted to personal taste. “Especially in times of Corona, when people work from home a lot, I can enjoy coffee in my own home the way I love it,” says product designer Melanie Mager.


The winners include the Whirlpool W Collection W9 Black Fiber Built-In Oven and Microwave Oven, the Bauknecht Class 11 Built-In Suite and the Whirlpool W5 Induction Hob and Vertical Hood. «It is truly an honor to receive prestigious Red Dot Awards for nine of our products, recognizing Whirlpool’s global leadership in design excellence – said Gilles Morel, President of Whirlpool Europe, Middle East and Africa (EMEA) and Executive Vice President of Whirlpool Corporation. – Meaningful design is ultimately about understanding and anticipating people’s needs and aspirations. At Whirlpool, we truly put our consumers at the heart of everything we do, especially when it comes to product design. Now more than ever, as we all face unprecedented situations, Whirlpool is committed to improving people’s lives at home by creating innovative home appliances of the utmost quality and performance.» Whirlpool W Collection Black Fiber Suite Part of Whirlpool’s W Collection Black Fiber Suite of premium appliances, the winning W9 Built-In Oven and Microwave Oven are equipped with the advanced 6TH SENSE technology, allowing the appliances in the suite to sense, monitor and optimize their performance, for improved results and efficiency. With the oven and microwave oven, for example, users can select recipes and control and monitor cooking progress from a smartphone or tablet via Whirlpool’s pioneering 6TH SENSE Live app. These models have also been designed to please aesthetically, introducing new colors, finishes and materials to suit modern, multipurpose spaces. The design blends seamlessly with modern styles and presents a fusion of minimalistic, black stainless steel with a warm texture that is inspired by nature.
Black glass surfaces reflect the environment – a polished look that is appealingly contrasted by matte black fiber cladding. The winning products of the Bauknecht Class 11 Built-In Suite, instead, include the Oven, Microwave Oven, Steam Oven, Platewarmer and Sous Vide Vacuum Drawer. The aesthetic of Bauknecht’s built-in suite – carefully designed to enhance user interaction for excellent results – reflects trends in contemporary living and modern style inspired by geometric kitchen design. Every detail comes from the careful combination of aesthetic refinement and functionality, such as dark glass facades and fully integrated handles, which provide a flush installation into the kitchen cabinetry. Whirlpool W5 Induction hob vertical hood Finally, the winning Whirlpool W5 Induction Hob and Vertical Hood are designed to make the most out of time spent in the kitchen. The hood and induction hob are synchronized with each other, allowing the hood to adjust itself according to the intensity of the induction cooktop. When the cooktop is turned off, the hood slowly reduces its aspiration power to zero. The automatic operation of hood adjustment seamlessly anticipates user needs to reduce the effort of cooking and enhance the kitchen environment. The elegantly designed hood has an easy-to-clean full glass, rear-painted, vertical surface. The induction hob heating zones are highlighted with a dual-colored graphic coherent with Whirlpool brand language.



Samsung Electronics have announced the release of its new Infinite Cooking range. Comprising of an oven, available in two colourways, and a Combi-hob, these new product innovations will be available in kitchen specialists across the UK and feature outstanding cooking technology combined with sleek, high-end design.The Samsung Infinite Cooking range of appliances reflect the demands of aspirational, millennial consumers who are looking for appliances that offer greater cooking flexibility without compromising on exceptional design. Understanding that the kitchen is the hub of the home, which is used not only for preparing food, but also for relaxing and entertaining, Samsung has developed a premium offering which encapsulates high-design principles and unrivalled functionality. The Infinite Cooking range provides millennials with sophisticated and minimalist appliances that look great in any kitchen, while also providing unparalleled cooking performance.Designed with vertical lines in mind, the Infinite Cooking oven blends seamlessly with kitchen units to create a premium, high-end look. The minimised, rectangular oven window, for example, is positioned vertically rather than horizontally, to create a harmonious flow with cabinets and other furnishings. This ensures that the oven subtly blends in with its surroundings, while the anti-glare glass also helps it to merge naturally with kitchen furniture. In line with the growing design trend for dark kitchens, the appliance is available in matte, graphite grey and glossy onyx black; colours which create an understated, sophisticated look that is complemented by the minimal user interface. The overall aesthetic is simple and modern, offering users a kitchen that is both functional and aesthetically pleasing.Featuring Dual Cook Steam technology, the Infinite Cooking range is optimised to provide consumers with an unprecedented amount of cooking flexibility and control. The oven can be split into two separate cooking compartments, letting users cook multiple dishes simultaneously at different cooking modes, temperatures, and time settings. The Infinite Cooking ovens introduce steam cooking capability to the Dual Cook range, offering both Steam Assist and Full Steam options alongside a convection oven, allowing users to enjoy eight different cooking modes with just one appliance, taking convenience to a whole new level.“Our aim at Samsung is to create highly functional products that offer consumers real, tangible benefits, saving them time and energy. With the Infinite Cooking range, users can enjoy precise cooking control while also benefitting from the many advantages of being able to cook multiple dishes in the same oven. This is particularly convenient if you are cooking for people with different dietary requirements such as vegans and meat eaters, or if you are preparing more than one course at a time for a dinner party. The flexibility of the Infinite Cooking range proves incredibly helpful in a wide array of daily situations. Wi-Fi capabilities and a compatible smartphone app offer even greater ease of use, providing remote oven monitoring and control,” says Nick Bevan Head of Product Management for Digital Appliances.The Combi-Hob, also featured in the range, similarly blends unrivalled functionality with high end design. With a built-in hob and extractor fan, this two-in-one appliance saves space, while the flush fit and streamlined design not only looks sleek, but also enables easier maintenance. With two dual flex zones, users can enjoy greater convenience heating multiple pans at different temperatures.


The first is the total black style and can be obtained integrating the graphic and linear design of the kitchen furniture with black coloured appliances, thus creating an elegant contrast. The special Bertazzoni finishes such as Carbon and Nero Décor give a strong character to built-in ovens, while matt Black and the black glass of the hobs embellish the 2020 kitchen with refined details. Bertazzoni appliances are available in three aesthetic series: Professional Series, Modern Series and Heritage Series, each offering a dark variant as well as its own distinctive character.

