For the 3rd consecutive year the starred chef Andrea Berton and the architect Francesco Librizzi are the faces of Siemens appliances The two collaborations, born in 2020, continue their path based on harmony and affinity between both ambassadors and the brand, which has always been devoted to the three key principles of technology , innovation and design : this opens a year that promises to be full of initiatives and projects in the name of excellence The two ambassadors will be involved in many scheduled activities, starting with the presence at Eurocucina , which returns with a new edition after the forced stop due to the pandemic and where all the main Siemens news will be presented: chef Berton will entertain visitors with show cooking of recipes that will highlight the great potential of the studioLine premium line and the architect Librizzi will be available with ad hoc meetings on design, to engage in a face-to-face dialogue with professionals, designers, media and customers.
Rossana Sartori, Brand Manager of Siemens
“We are thrilled to renew the collaboration again this year: the unmistakable style and attention to detail of two professionals like Librizzi and Berton have made this path full of ideas and initiatives capable of making the most of the dialogue between Siemens and their audience, ” says Rossana Sartori, Siemens brand manager . “2022 will be a decisive year for the brand and having two personalities at our side so close to the spirit of the brand will help us to communicate the messages and news we have planned for the coming months at 360 degrees”.
The two testimonials will also be the protagonists of some new formats that will animate the Siemens social pages. After last year’s series of video recipes dedicated to the “broth” theme, Andrea Berton will return with a completely new gastronomic concept dedicated to Future Food , a real discovery of the trends in the kitchen of the near future. Some of the most important personalities in the world of architecture will converse with Francesco Librizzi, through video-pills that will be in continuity with the Prototype The Future project carried out in the last two years with the students of the Space design course of the MA in Interior Design of NABA, New Academy of Fine Arts.
Grant Thornton, one of the world’s leading organizations of audit and consulting, released the list of the fastest-growing Chinese companies in the UK in 2021. Haier UK has made to the list for two years in a row.
It is reported that Grant Thornton released this list after research in cooperation with the China Chamber of Commerce and China Daily. Since 2013, the list has been issued on schedule every year. Grant Thornton surveyed 15,000 Chinese companies in the UK, among which it selected 845 companies to participate in this selection. Finally, 30 of them were shortlisted as the fastest-growing Chinese companies in the UK.According to the survey report, the technology, media, and telecommunications industries exhibited an obvious development trend in 2021. In addition, Chinese-funded enterprises have created nearly 61,000 jobs in the UK, contributing to the region’s economic growth. Of these, the diversified Haier UK is the fastest-growing company in the industry, and its IoT development plays an important role in promoting the local economy. Haier UK is the No. 1 Chinese home appliance company in the UK.Haier UK has accumulated abundant quality local resources covering service, marketing, public relations, logisticand legal affairs network, and channels through years’ development. In 2021, Haier UK insisted on creating a premium brand, achieving No. 1 in the market share of major appliances and winning the largest share in the multi-door refrigerator industry and the top spot in sales volume and revenue of wine coolers, built-in washing machines, and dryers. The Hoover brand under Haier UK has been awarded the title of Superbrands in UK for three consecutive years. Plus, Haier UK has launched a product suite equipped with IoT modules to meet the needs of British consumers for intelligent products.
ELECTROLUX relaunch the American heritage brand Frigidaire in MENCA. With its advanced technology and consumer-centric approach, Frigidaire will revolutionise Middle Eastern homes.
“Given the increase in trends on home improvements off the back of the pandemic, now is the best possible time to land our entire new lineup to the region,” says Vitor Maia, General Manager – Electrolux MENCA.
We gave retailers a taste of what the brand offers in a three-day event, touring them in Dubai hotspots and letting them experience the products firsthand. https://www.frigidairearabia.com/
Kaiser, the German premium appliance brand, is bringing its award-winning range of appliances to UK customers, offering free delivery and installation across the entire product range.
This comes after the company announced its move to the UK, and after launching its website in January, Kaiser is now open for business online, offering over 100 built-in and freestanding appliances.
Kaiser is for those that want to unleash their inner chef, our appliances give you the right tools to be the king and queen of your kitchen.
By offering the cutting edge in cooking technology, you are sure to be the master chef among your friends and family.
Especially with our TFT, Touch-Gesture controlled Cooker Hoods, and Air-Fryers built right into our ovens.
The large-scale ‘Kundenmonitor Deutschland 2021‘ study based on the in-depth questioning of more than 1500 consumers, recognizes the quality of Miele service. The brand came out top in the ‘Global satisfaction’ category’ and excelled in terms of quality of advice, friendliness, fast delivery and clear and precise working patterns.
With 64% fully convinced and 20% satisfied customers, Miele achieved top position for customer satisfaction. In terms of friendliness to callers, accessibility by telephone, expert advice over the phone and dealing with callers’ problems, the company is also in first place in the competitive comparison
Sometimes we have to take a look at the past to plan the future. When it comes to home appliances, BSH has always demonstrated a profound spirit of innovation, continually refining its innovative technologies and products.
Here’s a brief and selective look at the past decades in the history of home appliances that have improved the everyday lives of countless people around the world.
1926: Serving up the first electric oven
Whether it’s cakes, bread, or Sunday roasts, many a dish – sweet as well as savory – owes its success to having the right ingredients, which include an electric oven, the right recipe, and a little bit of practice. And of course, life is even better if the cook can get the meal on the table in the shortest time possible. Can you imagine having to gather wood, stack coal, or start a fire before you could pop your dish into the oven?
Up until the mid-1920s, these time-consuming steps were a normal part of everyday life in most households. In 1926, Siemens produced the first electric oven, offering a safer alternative to wood and coal. It was suddenly a lot easier and faster to prepare a wide variety of foods.
The electric oven was definitely a hot item when it came to convenience in the kitchen.
1973: A self-cleaning oven
After electric ovens became common in many households in the 1950s, housewives spent a lot of time removing burned-on food by applying aggressive detergents and considerable elbow grease. So it’s no wonder that BSH really cleaned up in the 1970s with the launch of its electric oven with a pyrolytic self-cleaning feature.
Just like oven cleaning today, the process involved three steps: First, the oven was heated to 290°C in order to make the dried-on residue even dryer. This residue was then broken down at around 500°C. Finally, the temperature was lowered, and the ash that remained was then a cinch to remove. Tedious scrubbing became a thing of the past, because the cleaning process was practically automatic.
As far as ovens go, it was a very bright idea.
1985: Worry-free dish washing
Speaking of bright and shiny, ovens weren’t the only appliance that were catching on at that time. In the late 1960s, dishwashers were also making their way into modern households. Once loaded, they washed the dishes nearly on their own, eliminating one of the routine chores.
The only drawback was that the user had to monitor the machine and manually stop the inflow of water after every wash cycle in order for insurances to pay for possible water damage. It wasn’t until BSH launched its AquaStop system in 1985 that dishwasher owners were finally able to sit back and truly enjoy some extra leisure time while the dishwasher ran on its own.
It’s no surprise that the sales figures for the first year exceeded the production capacity.
1997: Fresh, fresher, VitaFresh
Is your freezer too cold and your refrigerator too warm? That could happen. After all, the optimal temperature setting for keeping perishable foods crisp and fresh is around 0°C, but commercially available refrigerators in the 1980s only offered a temperature range from 2°C to 8°C.
This led BSH to introduce its revolutionary 0°C refrigeration technology, the precursor to VitaFresh technology, in 1988. Since 1997, VitaFresh has been delivering even greater freshness, in two separate temperature zones. With separate drawers for meat and fish as well as for fruits and vegetables, it also offers exactly the right humidity level to meet the different requirements of perishable foods.
And with the latest generation, VitaFresh Pro, BSH refrigerators keep foods fresh three times longer. How cool is that?
2004: A TV that can also chill your beer
Who says a refrigerator can’t be informative?
Owners of the coolMedia model could enjoy their breakfast while watching the latest news on the LCD TV integrated into their refrigerator door. And on the day of the big game, the tiltable 15-inch flat-screen allowed them to keep their eye on the ball while enjoying their favorite beverages.
It’s hard to believe that BSH was already offering this smart appliance in 2004, three whole years before the smartphone took the market by storm.
2004: Never iron shirts again
Can you imagine reading a book while ironing shirts?
That’s exactly what BSH was aiming for in 2004, when it revolutionized ironing with its dressman. This shirt presser for home use automatically ironed and dried any spun-dry shirts and blouses made of non-stretchable fabric.
You just put the shirt on the inflatable dummy, and hot air did the rest. According to the ads, consumers were now able to read a book while ironing. Unfortunately, this BSH innovation quickly ran out of steam on the market and did not become an economic success.
2008: It doesn’t get any drier
Do your glasses fog up when you open the dishwasher or do you have to hand-dry some of the dishes to remove spots?
Once BSH harnessed the benefits of zeolith silicate for drying dishes in the dishwasher, these scenarios, as well as problems with excess water, vanished into thin air. When silicate comes into contact with water, it emits heat. Due to its porous structure, it’s also able to absorb up to 30 percent of its weight in liquid.
Thanks to these properties, even plastic dishes come out super-dry, and the dishwasher consumes much less power – an energy-efficient innovation that makes dishwashing even easier.
2010: Precision washing
How much detergent does your washing machine actually need?
It’s often difficult to tell. Since 2010, BSH’s solution to this problem has been the iDOS automatic dosing system. Just fill the chambers with detergent and fabric softener – and wash up to 20 loads. Sensors automatically detect the load size, type of fabric, and soil level. Taking into account the hardness of the water, this enables the washing machine to dispense exactly the right amount of detergent and water.
On average, this enables consumers to use up to 38 percent less detergent and up to ten liters less water per wash cycle. Life just got easier!
2011: Unlimited flexibility on the cooktop
Does a modern cooktop have to have defined cooking zones or are there more flexible solutions?
BSH developers answered this question in 2011 with the world’s first full-surface induction cooktop. With this technology, 48 small inductors transform the entire cooktop into one big cooking zone. The cooktop detects the number, size, and shape of your cookware and automatically adapts. Move a pot to the right, to the left, or to the rear and the cooking zone follows.
Consumers can heat up to six pots and pans at once, for the ultimate in flexibility!
2015: The first alternative to dry cleaning – at home
Can you remove odors without washing or dry cleaning?
It’s no problem if you have a BSH washing machine with the sensoFresh program. The technology permeates fabrics with a cool fog of active oxygen, which draws the odor molecules out of the fabric, breaks them down, and transports them to a carbon filter where they’re neutralized. All that remains is freshness!
And sensoFresh even freshens fabrics that are labeled dry clean only, like cashmere, wool, and silk crepe de chine – gently, without chemicals, and without a single drop of water.
2020: Design and technological finesse
Can a single appliance be both aesthetically and functionally pleasing?
In 2020, BSH developed the GlassDraftAir downdraft extractor solution with customized lighting for consumers who are passionate about design. The powerful downdraft extractor located behind the cooktop quietly suctions off all fumes. Thanks to innovative guided-air technology, a curtain of air forms behind the glass panel, which optimizes the air stream and extracts fumes directly from the more distant cooking zones.
A built-in air quality sensor also detects the volume of vapors and automatically adjusts the extraction rate as needed. An additional highlight: At the press of a button on the countertop, the glass panel disappears into the counter when not in use, leaving an unobstructed view of your open kitchen.
It’s ingenuity with style!
These 11 home appliances are just a small sample of the many innovative solutions that the BSH developer team has been producing since 1967, fueled by great ideas, a good measure of curiosity, and even more persistence.
Their ingenuity has shaped the history of BSH products and improved the everyday lives of many consumers – from technological firsts like the patented AquaStop, which is now integrated into dishwashers and washing machines worldwide, to experimental solutions like coolMedia, which may have been just a little too far ahead of its time.
Since 2014, BSH has been offering Home Connect, a platform that enables consumers to connect their home appliances with a digital ecosystem. This enables them to take advantage of many new services and functions that make household chores a lot easier, such as controlling home appliances by voice, downloading cooking recipes or automatically re-ordering dishwasher tabs.
The long-standing innovative spirit of BSH’s product developers forms the basis for these new solutions, which pave the way for the company to move into the digital future.
The first BOSCH Brand Store in Belgium was officially opened on October 8, 2021. The opening ceremony was attended by numerous BSH suppliers, public figures, and BSH employees. With a total size of over 400 m², customers are welcomed in a bright, modernly designed space where the DNA of the Bosch brand is palpable. The products are perfectly presented thanks to the concept developed by the German service provider “Schmidhuber” and the excellent work of the Belgian service provider “Creaplan”. There, customers can explore the BOSCH product world and experience the brand’s new innovations up close. Of course, competent store employees are available for consultation
Sharp has unveiled a variety of of new product lines at its Sharp Xperience event. Its home appliances focus is on areas in which it already has expertise. The key product area is air treatment, and the watchword is affordability, with new appliances which includes a £109 air purifier, a £34.99 aroma diffuser, a portable air conditioner for £449 and two dehumidifiers priced at £229 and £279. There will also be two accessible microwave ranges launched, with appliances beginning at £74. The affordable air treatment appliances will appeal to the increased numbers of people working from home or newly engaged in a hybrid working model. During the earlier stages of the pandemic, consumers became increasingly concerned with home air quality and showed themselves willing to invest in products to improve their quality of life at home. Meanwhile, workers used to their office’s air conditioning will likely be amenable to buying an inexpensive air conditioning unit for home use to get them through the more miserable days of summer. As a further buying incentive, some appliances will be available to buy with 5-year extended warranties. The new products will be launching over the next few months in Europe and the UK.
Bertazzoni Spa, a company specializing in high-end kitchen appliances, announces the opening of Bertazzoni Beijing, a commercial branch for the Chinese market based in Beijing.
An expansion that places the company, appreciated for the made in Italy in the world and present in over 60 countries, in a context of strong growth and strategic development. Bertazzoni in 2021 projects a growth in turnover of over 30% on the previous year.
Paolo Bertazzoni, CEO of the company
“We are extremely happy with this operation: the great growth of a segment of consumers particularly interested in premium brand proposals and the quality of Made in Italy, makes China one of the markets with the greatest potential for the Bertazzoni Kitchen Suite”, said Paolo Bertazzoni, fifth generation and CEO of the company. “After having invested in the last three years above all in production plants, with our new three-year investment plan 2021-23 we are carrying out a further investment of 15 million not only for the development of strategic international markets such as China, but also for the ‘product innovation, digitization and the recruitment of new specialized figures, with the aim of continuing to grow our turnover and in preparation for our 140th anniversary in 2022 “..
Always an expression of excellence, innovation, quality and attention to detail, the company achieves over 90% of its turnover abroad. The direct entry into the Chinese market is now part of the strategic and commercial development path of the company, historical Italian leader in the production of high-tech and design kitchen appliances.
Under the leadership of the fifth and sixth generation of the Bertazzoni family, the company has recently expanded the suite of appliances with the introduction of innovative cooking and high-end refrigeration solutions, including refrigerator, freezer and wine cellars.
Brad Pitt stars in De’Longhi’s first international campaign
De’Longhi launches its first international campaign directed by Damien Chazelle and starring Brad Pitt.
“De’Longhi has had extraordinary growth in recent years and the production of coffee machines for home use has played a key role in this growth,” commented CEO Massimo Garavaglia. “We believe that Brad Pitt is the Perfetto ambassador to speak to the world about De’Longhi, reflecting some traits of the De’Longhi spirit: bold and international, yet sophisticated and elegant at the same time.”
Thanks to this campaign, the viewer can enter a “day in the life of Brad Pitt.” From buying your coffee bean mix in the morning to riding around Los Angeles on your motorcycle and stopping at a gas station, these scenes depict a moment we all look forward to: getting home and finally relaxing with a delicious espresso or cappuccino, a moment A perfetto that comes true thanks to the De’Longhi super-automatic coffee machine, as it grinds coffee beans instantly and thanks to its technology transforms it without losing its authenticity into the perfect expression of Italian espresso.
Choosing Brad Pitt for this international campaign involves more than working with a recognized global icon – Pitt is an acclaimed actor and producer, a committed environmental advocate, an art collector, passionate about architecture and design. Above all, it maintains its essence, despite its worldwide fame. A spirit of humility that reflects the De’Longhi brand itself, a company linked to its roots with a typically Italian passion for harmony and elegance that goes beyond simple stereotypes and is accessible to everyone.
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