Frigidaire relaunch in Middle East

ELECTROLUX relaunch the American heritage brand Frigidaire in MENCA. With its advanced technology and consumer-centric approach, Frigidaire will revolutionise Middle Eastern homes.

“Given the increase in trends on home improvements off the back of the pandemic, now is the best possible time to land our entire new lineup to the region,” says Vitor Maia, General Manager – Electrolux MENCA. 

We gave retailers a taste of what the brand offers in a three-day event, touring them in Dubai hotspots and letting them experience the products firsthand.

Learn more at

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