Haier growing in

Grant Thornton, one of the world’s leading organizations of audit and consulting, released the list of the fastest-growing Chinese companies in the UK in 2021. Haier UK has made to the list for two years in a row.

It is reported that Grant Thornton released this list after research in cooperation with the China Chamber of Commerce and China Daily. Since 2013, the list has been issued on schedule every year. Grant Thornton surveyed 15,000 Chinese companies in the UK, among which it selected 845 companies to participate in this selection. Finally, 30 of them were shortlisted as the fastest-growing Chinese companies in the UK.According to the survey report, the technology, media, and telecommunications industries exhibited an obvious development trend in 2021. In addition, Chinese-funded enterprises have created nearly 61,000 jobs in the UK, contributing to the region’s economic growth. Of these, the diversified Haier UK is the fastest-growing company in the industry, and its IoT development plays an important role in promoting the local economy. Haier UK is the No. 1 Chinese home appliance company in the UK.Haier UK has accumulated abundant quality local resources covering service, marketing, public relations, logisticand legal affairs network, and channels through years’ development. In 2021, Haier UK insisted on creating a premium brand, achieving No. 1 in the market share of major appliances and winning the largest share in the multi-door refrigerator industry and the top spot in sales volume and revenue of wine coolers, built-in washing machines, and dryers. The Hoover brand under Haier UK has been awarded the title of Superbrands in UK for three consecutive years. Plus, Haier UK has launched a product suite equipped with IoT modules to meet the needs of British consumers for intelligent products.


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