Berton and Librizzi, Siemens ambassador for the third year

For the 3rd consecutive year the starred chef Andrea Berton and the architect Francesco Librizzi  are the faces of Siemens appliances   The two collaborations, born in 2020, continue their path based on harmony and affinity between both ambassadors and the brand, which has always been devoted to the three key principles of technology , innovation and design : this opens a year that promises to be full of initiatives and projects in the name of excellence The two ambassadors will be involved in many scheduled activities, starting with the presence at Eurocucina , which returns with a new edition after the forced stop due to the pandemic and where all the main Siemens news will be presented: chef Berton will entertain visitors with show cooking of recipes that will highlight the great potential of the studioLine premium line and the architect Librizzi will be available with ad hoc meetings on design, to engage in a face-to-face dialogue with professionals, designers, media and customers.

Rossana Sartori, Brand Manager of Siemens


“We are thrilled to renew the collaboration again this year: the unmistakable style and attention to detail of two professionals like Librizzi and Berton have made this path full of ideas and initiatives capable of making the most of the dialogue between Siemens and their audience, ”   says Rossana Sartori, Siemens brand manager . “2022 will be a decisive year for the brand and having two personalities at our side so close to the spirit of the brand will help us to communicate the messages and news we have planned for the coming months at 360 degrees”.

The two testimonials will also be the protagonists of some new formats that will animate the Siemens social pages. After last year’s series of video recipes dedicated to the “broth” theme, Andrea Berton will return with a completely new gastronomic concept dedicated to Future Food , a real discovery of the trends in the kitchen of the near future. Some of the most important personalities in the world of architecture will converse with Francesco Librizzi, through video-pills that will be in continuity with the Prototype The Future project carried out in the last two years with the students of the Space design course of the MA in Interior Design of NABA, New Academy of Fine Arts.


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