Bertazzoni opens in China

Bertazzoni Spa, a company specializing in high-end kitchen appliances, announces the opening of Bertazzoni Beijing, a commercial branch for the Chinese market based in Beijing.

An expansion that places the company, appreciated for the made in Italy in the world and present in over 60 countries, in a context of strong growth and strategic development. Bertazzoni in 2021 projects a growth in turnover of over 30% on the previous year.

Paolo Bertazzoni, CEO of the company

“We are extremely happy with this operation: the great growth of a segment of consumers particularly interested in premium brand proposals and the quality of Made in Italy, makes China one of the markets with the greatest potential for the Bertazzoni Kitchen Suite”, said Paolo Bertazzoni, fifth generation and CEO of the company. “After having invested in the last three years above all in production plants, with our new three-year investment plan 2021-23 we are carrying out a further investment of 15 million not only for the development of strategic international markets such as China, but also for the ‘product innovation, digitization and the recruitment of new specialized figures, with the aim of continuing to grow our turnover and in preparation for our 140th anniversary in 2022 “..

Always an expression of excellence, innovation, quality and attention to detail, the company achieves over 90% of its turnover abroad. The direct entry into the Chinese market is now part of the strategic and commercial development path of the company, historical Italian leader in the production of high-tech and design kitchen appliances.

Under the leadership of the fifth and sixth generation of the Bertazzoni family, the company has recently expanded the suite of appliances with the introduction of innovative cooking and high-end refrigeration solutions, including refrigerator, freezer and wine cellars.

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