During the latest years LG Electronics received different recognitions from the Indian market. In 2020 the research group TRA named LG India’s Most Trusted Brand for washing machines, refrigerators and TVs. This year Indian consumers had elevated their opinion of LG, naming it India’s Most Desired Brand in the TV, washing machine and refrigerator categories. The 7th edition of the Most Desired Brands 2021 Report was developed by TRA Research, a brand intelligence and data insights firm dedicated to understanding and analyzing stakeholder behavior. The report includes the opinions of more than 2,000 consumer-influencers across 16 Indian cities who were asked about their favorite brands. The top 1,000 brands were ranked using four foundations of desire: aspirational appeal, rational appeal, emotional appeal and communication appeal.
LG has been operating in India for 24 years, offering consumers quality products but also services. LG India extended insurance coverage with purchases of home appliances as part of its Covid-19 Health Insurance Consumer Promotion to provide up to INR 50,000 to COVID-19 patients and INR 20,000 to customers affected by vector-borne diseases such as dengue and malaria. This effort was widely appreciated by Indian consumers during this critical time and reinforced LG’s reputation as a socially responsible and caring brand.
Category Archives: Awards
Miele tops in German consumers
Miele dishwashers reived other recognitions by German consumer watchdog Stiftung Warentest. Among 60 cm wide units, the fully integrated G 5260 SCVi Active Plus (top-edge controls) came out tops. In the integrated category, the same was achieved by the G 5210 SCi Active Plus, a technically identical model with front controls. Both were the only models to achieve an overall mark of 2.1. In total, the test covered 18 units, whereof 14 had a width of 60 cm and 4 were 45 cm slimline models.
Energy efficiency and advanced tecnologies characterized these Miele home appliances. In the EnergySave and Automatic programmes, Miele machines used the least amount of water and convinced with their cleaning performance. The test winners achieved top marks for ‘Handling’ (1.9) and ‘Sound emissions’ (1.1), making them the quietest of all contestants. «The fact that our dishwashers have once again been commended as best products in the test – said Lothar Wedeking, Miele Product Manager in Miele’s ‘Dishwashers’ business unit – underlines the convincing overall performance of our appliances».
According to the new energy labelling scheme, these machines achieve a C energy efficiency rating. Under the previous regime, this would have been an A+++ rating. Low water consumption starting at only 6 l in the ‘Automatic’ programme is the result of EcoPower technology with its special circulation pump, its optimised spray arms and its efficient filtration system.
Add to this patented AutoOpen drying, a feature only available from Miele. In this case, the door opens to the ajar position at the end of a programme to ensure good drying results, even on plastics, laminates and glass. The associated reduced main wash temperature accelerated drying and a shorter cycle time saves energy and time. These machines can also be connected to a hot water supply. This considerably reduces energy consumption once again and saves up to 50% on electricity. All Miele dishwashers are tested for 20 years of use
Hestan Wins Two 2021 TWICE VIP Awards for Indoor Products
Award-Winning Appliance Manufacturer Adds Two Additional Industry Accolades to Roster

The Hestan 48” All Gas Range with 12” Griddle and the Hestan 18″ Freezer Column have been selected as TWICE VIP Award winners

Hestan—the brand celebrated for bringing the award-winning innovations of its commercial appliances to the home kitchen—is proud to announce its latest achievement, two TWICE VIP (Very Important Product) Awards. The TWICE VIP Awards, presented by TWICE, the trade magazine for the consumer electronics and appliance industries, are the only awards voted on exclusively by consumer tech retailers and distributors. The eighth edition of the awards celebrated the best features, design and value that new products are bringing to consumers. This year, the TWICE community selected as winners the Hestan 48” All Gas Range with 12” Griddle and the Hestan 18″ Freezer Column. These mark the eighth and ninth TWICE VIP Award wins for Hestan, for the fifth consecutive year.
The Hestan 48” All Gas Range with 12” Griddle offers the most powerful sealed gas burner available to the home—the award-winning CircuFlame™ burner, which provides 30,000 BTUs of high-performance cooking power. The surrounding four burners allow for significant turndown capability, reaching as high as 23,000 BTUs (front burners), and as low as 500 BTUs for the perfect simmer. The 12” commercial-grade stainless steel gas griddle utilizes an infrared burner and a thermostat for precise temperature control and retention. The high-performance oven features exclusive PureVection™ technology, which controls multiple heating convection systems, to optimize baking, broiling, roasting and convection baking. The distinctly angled oven door, commercial grade end caps and Marquise Accented™ handle and control panel feature are ergonomically designed for ease of opening the counterbalanced gentle-close door. Available in Hestan’s 12 signature colors and finishes, the 48” All Gas Range combines exceptional performance, including the fastest time-to-boil, with singular design.
The Hestan 18″ Freezer Column delivers dynamic food storage and flexibility with thoughtful design. EvenFlow Air Circulating Technology™ provides uniform and precise temperature control, with independent ventilation for each compartment, and creates an air curtain to prevent cold air from escaping when the door opens. An insulated variable speed compressor maintains precision temperature control with minimal vibration, which allows for quieter operation, reduces overall running time, creates efficiency and better temperature control. Antimicrobial EverCrisp™ drawers prevent growth of microorganisms and cross-contamination with bead-blasted stainless steel. The innovative FreshSelect™ feature allows you to transform your freezer into any one of three independent electronically controlled cooling zones: the classic refrigerator zone (34°F to 46°F), the extend fresh refrigerator zone to preserve fresh food longer (28°F to 36°F), and the freezer zone (-11°F to 9°F). The 18″ freezer column is available in Hestan’s 12 signature color and finish options, including a custom overlay option.
Since its initial launch in 2018, Hestan’s indoor product line has received five TWICE VIP awards for the Pro Style Bottom Mount Refrigerator, 48-Inch Dual Fuel Range, 24-Inch Wine Cellar, 30-Inch Dual Fuel Range and 72-Inch Ensemble Refrigeration Suite™. Hestan has received recognition from Architectural Digest, which named Hestan’s Indoor Living Suite and 48-Inch Dual Fuel Range among the “Best New Products at KBIS,” and awarded the All Gas Range a 2020 Architectural Digest Great Design Award; as well as from Good Housekeeping, which awarded Hestan’s concept Smart Gas Rangetop as an Editor’s Pick at the 2020 Kitchen and Bath Industry Show (KBIS). Hestan also received GOOD DESIGN® awards for the 36-Inch Dual Fuel Range, the 48-Inch Dual Fuel Range, and the Ensemble Refrigeration Suites™.
For more information about Hestan, please visit https://home.hestan.com/.
ABOUT HESTAN: Hestan is the award-winning culinary brand renowned for creating the market’s most advanced, powerful and versatile commercial kitchen equipment, premium outdoor grills and purpose-built indoor appliances. Founded by culinary icons Stanley Cheng and Eric Deng, and backed by some of the industry’s most inventive and forward-thinking chefs and engineers, Hestan is forging new ground with visionary technologies and products. Headquartered in the heart of Southern California in an over 190,000-square-foot, state-of-the-art manufacturing facility that includes a showroom, test kitchen and innovation lab, Hestan is led by a collaborative team of industry mavericks who bring together over 200 years of combined experience to create thoughtfully designed products that respond intelligently to the needs of the end user. Equipping the kitchens of acclaimed restaurateurs and Michelin-starred chefs such as Thomas Keller, as well as the legendary Culinary Institute of America, Hestan is setting the pace of the culinary evolution with products that provide the confidence and comfort of the highest-quality materials and top craftsmanship. For more information, visit https://home.hestan.com/.
Beko fridge freezer USA awards winners
Beko US has won the 2021 TWICE VIP Award for our 36” French Four-Door Refrigerator! Thank you for recognizing our commitment to creating healthier, more sustainable homes.
This refrigerator is part of our Fresh Produce Promise and comes equipped with EverFresh+ & Active Blue Light Technology. Click the link in our bio to learn more about our award-winning refrigerator.
https://www.twice.com/vip-awards/announcing-the-winners-of-the-2021-twice-vip-awards
Liebherr recognized for sustainability
Liebherr Appliances have been awarded the silver medal from EcoVadis, thereby firming up its position as a sustainable brand. With this award, EcoVadis is recognising the commitment of Liebherr in the fields of the environment, ethics, labour and human rights as well as sustainable procurement. “Only companies that take a consistent approach to assuming responsibility for society and the environment can enjoy lasting success – and that’s a good thing – explains Steffen Nagel, Director of Sales & Marketing of Liebherr-Hausgeräte -. This award recognises the joint effort of people from the most different Liebherr divisions who are constantly working to make our brand even more sustainable”. EcoVadis is an internationally recognised Corporate Social Responsibility (CSR) self-assessment provider and offers a solution for monitoring sustainability in global supply chains. The EcoVadis method is based on international sustainability standards (GRI, UN Global Compact, ISO 26000) and is monitored by a scientific committee of CSR and supply chain experts to create reliable CSR ratings.
Liebherr award winning appliances
Liebherr new Fully Integrated appliances and Monolith wine cabinet EWT 9275 & EWT 9175 have received the world-renowned 2021 iF Design Award. Over 98-members made the selection from almost 10,000 entries submitted from 52 countries in hopes of receiving the seal of quality and craftsmanship

Hotpoint ActiveCare 9kg Washing Machine Receives Which Best Buy
Major domestic appliance manufacturer, Hotpoint has been selected for the Which? Best Buy accolade for its 9 kg ActiveCare washing machine in three colour variants.
Which? is trusted by many consumers for its independent and honest reviews. Products that perform particularly well in the stringent Which? tests receive its esteemed Which? Best Buy status. The Hotpoint 9 kg ActiveCare washing machine, in black (NM11 945 BC A UK N), white (NM11 945 WC A UK N) and graphite (NM11 945 GC A UK N), has been recognised by Which? for washing cottons and synthetics brilliantly, having an excellent spin cycle and being quiet in operation. The three models, therefore, qualified for the Which? Best Buy accolade*.
According to the Which? experts: “We were extremely impressed with this washer’s ability to banish stains… The powerful spin also means they [fabrics] won’t be too damp when you unload them*.”
The 9 kg Hotpoint ActiveCare washing machine scored a five star rating for its overall cleaning performance, as well as five stars for its cotton wash, synthetic wash and spin performance. It was also praised for being ‘quieter than most1’ washing machines, even when spinning.
Kimberley Garner, Hotpoint Brand Manager, says: “The Hotpoint ActiveCare range of washing machines boasts the ability to remove more than 100 stains at just 20ᵒC**. It also benefits from steam cleaning functions, quick washes and options to make the wash cycles quicker or more economical.
“We are delighted that these 9 kg models within the Hotpoint ActiveCare range have received the Which? Best Buy accolade. This highly sought-after endorsement is recognised by consumers and helps them identify some of the best performing products on the market. We hope that the accolade will support retailers and help them explain the benefits of Hotpoint’s innovative laundry technology to their customers.”
For more information on the Hotpoint ActiveCare range of washing machines, or any other Hotpoint appliances, please contact your account manager or visit the website at www.hotpoint.co.uk
Haier’s award winning
Haier/Hoover are delighted to announce that we have been awarded three Red Dot Design Awards in 2021!
I-Touch Series 6 Oven and Gas On Metal Series 6 Hob from our #Haier brand and H-PURIFIER 700 from our #Hoover brand were recognized for their outstanding design quality and innovation at one of the most important and prestigious awards in the world of design.

LG Winners again at Red Dot awards
LG has been awarded 31 product design awards at this year’s Red Dot Award . Presented at CES 2021, LG’s designer appliances have been awarded 5 awards including InstaView door-to-door refrigerator, refrigerator and freezer pair, CordZero vacuum cleaner , air conditioner and Styler. “Among the most significant is the honor given to LG designer appliances in the Materials and Surfaces category for their implementation of color, material and finish (CMF) – explains the company -. Introduced as a bold take on conventional home appliances, LG’s designer appliances are a fusion of technologically advanced appliances with high quality materials that can be customized to meet each customer’s specifications. Materials such as stainless steel, glass, metal and Fenix – an innovative material with advanced coating technology developed by Arpa Industriale – are used to illuminate the refinement of each product in the collection ”. Other accolades include recognition for LG WashTower, a one-piece vertical laundry solution that frees up more floor space when handling large loads.UltraGear and the LG Gram were praised for their advanced and elegant design.
Beko U.S. Earns 2021 Energy Star® Sustained Excellence Award for Third Consecutive Year
Beko US has once again received the prestigious 2021 ENERGY STAR® Partner of the Year Sustained Excellence Award for its innovative home appliances that prioritize efficiency, wellness, and sustainability. This is the third consecutive year that the global appliance manufacturer has been awarded the Sustained Excellence honor and the fifth year in a row it has received the top ENERGY STAR® award, making it the industry’s only brand to be acknowledged every year since it entered the U.S. market.
The U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE) announced the award today to recognize Beko’s superior leadership and contributions to the ENERGY STAR® initiative.
The Sustained Excellence award is the highest honor bestowed by the ENERGY STAR® program. Winners are part of a distinguished group that has made a long-term commitment to fighting climate change and protecting public health through energy efficiency. They are among the nation’s leaders in driving value for the environment, the economy, and the American people.
“As one of the world’s leading manufacturers of kitchen appliances, Beko remains laser-focused on sustainability and empowering Americans to live healthy lives on a healthy planet,” said Zach Elkin, Beko U.S. president. “When combined with various other product accolades we’ve received, this continual recognition by ENERGY STAR® proves that homeowners don’t have to sacrifice energy efficiency and the pursuit of health and wellness to get the industry’s most advanced appliances featuring the latest cooling and cleaning technology.”
Beko works with a growing network of dealers throughout the U.S. to offer 29 kitchen and laundry products offering wellness while achieving EPA Most Efficient certification. These range from next-generation heat-pump dryers, dishwashers and washing machines to bottom-mount freezer refrigerators and upright freezers honored with the EPA’s Emerging Technology Award.
Behind Beko’s product family is a culture committed to exceeding ENERGY STAR®, EPA and DOE requirements and setting new standards for carbon-neutral manufacturing, training, energy communications, and sustainability at its 22 global production facilities and all other company operations.
“At Beko U.S., we are continually advancing the design, manufacturing and sustainability of our products so that they create a positive and long-lasting impact for the planet, along with our customers’ lifestyle and wellbeing,” said Salih Zeki (Sazi) Bugay, director of marketing and product management. “Thank you to ENERGY STAR® for recognizing Beko’s long-standing commitment to this vital effort.”
“ENERGY STAR® award-winning partners are showing the world that delivering real climate solutions makes good business sense and promotes job growth,” said EPA Administrator Michael S. Regan. “Many of them have been doing it for years, inspiring all of us who are committed to tackling the climate crisis and leading the way to a clean energy economy.”
Winners are selected from a network of thousands of ENERGY STAR® partners. For a complete list of 2021 winners and more information about ENERGY STAR®’s awards program, visit energystar.gov/awardwinners
