During the presentation of the fourth quarter results, Arçelik communicated the name of the new company that acquired the assets of Whirlpool Emea. This was reported by the Market screener website which quotes Arçelik’s quarterly report presented to shareholders yesterday.
It will be called Beko Europe BV, it will be a company incorporated under Dutch law and will have a production capacity of 24 million household appliances a year. The 20 thousand employees (6 thousand of Beko, added to the 14 thousand of Whirlpool) currently work in the 2 Romanian plants of Beko, in the 14 plants of Whirlpool in Italy, Poland, Slovakia and the United Kingdom, in the 25 offices of the European subsidiaries of Beko and across 38 Whirlpool EMEA locations.
In addition to the brands of the Arçelik group, Beko Europe will own the Hotpoint, Indesit, Bauknecht, Privileg and Ignis brands and will have the license to use the Whirlpool brand for 40 years.
Arçelik celebrate laying the foundation stone for their first factory in Egypt.
Located in Cairo’s 10th of Ramadan Industrial Zone, the factory is projected to start manufacturing in Q4 of 2023 with an annual capacity of 1.5 million household appliances.
The state-of-the-art manufacturing site, with a total area of 114.000m2, will produce eco-friendly cookers and refrigerators in the first phase of production.
Beko says its innovative AquaTech technology offers reliable cleaning without costing the earth, with the highest energy efficiency rating and up to 20% less power consumption compared to similar capacity models.
Beko‘s new washing machines leverage advanced technology to bring all the power and performance one would expect from the brand, but with low power consumption.
There are two new models in the line-up – the B5WFU58418W and B5WFT89418W – each featuring AquaTech and SteamCure technology. Both appliances can also be controlled through the company’s HomeWhiz app.
Wash laundry quickly and gently thanks to AquaTech
With AquaTech, Beko says it relies on the natural power of water to clean laundry quickly, thoroughly and gently. Water and detergent are already mixed in the designated compartment. The mixture is then powerfully poured from above, like a waterfall, so laundry soaks faster and is washed more thoroughly, Beko explains.
In addition, the wash cycle alternates between rotating and intensive rinsing. This allegedly reduces the number of drum cycles by up to 75%, which in turn lowers both the duration and stress being put on the textiles by up to 50%, Beko adds.
Meanwhile, the machine’s ProSmart Inverter Motoroffers low power consumption, low noise levels and ensures a longer service life thanks to its brushless motor design.Stains and wrinkles don’t stand a chance with SteamCure
SteamCure technology can help remove stubborn stains while being gentle on clothes. SteamCure Hygiene+, the water can be heated to 60°C, which reduces common household allergens** by up to 99.9 percent. Washing machines equipped with SteamCure are therefore perfectly suited to people who suffer from allergies.
With a capacity of 8 or 9kgs and 15 or 14 programmes to choose from, Beko’s range is designed for small households or larger families. Using Bluetooth, both washing machines can be conveniently controlled via the HomeWhiz app. Eight (B5WFU58418W) or seven (B5WFT89418W) additional functions can be selected.
The app also helps choose the right washing programme. Users enter the type of textile and stain, the degree of soiling and colour of the laundry before receiving a tailored programme recommendation
Beko US has won the 2021 TWICE VIP Award for our 36” French Four-Door Refrigerator! Thank you for recognizing our commitment to creating healthier, more sustainable homes.
This refrigerator is part of our Fresh Produce Promise and comes equipped with EverFresh+ & Active Blue Light Technology. Click the link in our bio to learn more about our award-winning refrigerator.