Tag Archives: Haier

Haier Europe’s Presence at IFA 2025

Posted on by

Haier Europe, the world’s top company in the large household appliances sector, will showcase its innovations at IFA in Berlin with a 3,000 m² exhibition space, inaugurated by CEO Neil Tunstall.

  • Sustainability & Smart Home Integration: The company emphasizes sustainability, with over 70% of its products connected to the hOn app. It has achieved Zero Waste certification, aims for 60% renewable energy by 2025, and has significantly reduced water usage.
  • Naturally Connected Vision: Within the Naturally Connected vision, the guiding concept of the Haier Europe stand at IFA, sustainability represents a founding element of the proposed domestic ecosystem. Over 70% of Haier Europe products are now compatible with the hOn app, the constantly evolving and expanding platform, designed to offer an increasingly complete and personalized smart home experience
  • Brand-Specific Innovations:
  • Candy: Celebrates 80 years, unveiling a revolutionary washing machine and advanced dryer technology.
  • Hoover: Introduces new cleaning solutions, including powerful vacuum technology and multi-surface stain removers.
  • Haier: Expands into TVs and showcases advanced home appliances, Among the most advanced proposals are Bionic Steam in ovens, synonymous with superior taste, Heat Pump, the heat pump also applied to washing for excellent results and maximum energy savings, and Biovitae, a UV-free LED light capable of thoroughly sanitizing the inside of the dishwasher and its contents. In the refrigeration universe, the technologies that have made Haier the leader in conservation are further enriched: Ice&Water Enhance offers new solutions for managing water and ice and the Protein Bank drawer allows you to keep some foods as fresh as the first day.
  • Interactive Experience: Visitors can explore living scenarios, engaging with cutting-edge appliances from Candy, Hoover, Haier, and Care+Protect.
  • Event Details: exhibition runs from September 5-9 in Berlin.

China’s Home Appliance Giants: Global Expansion & Market Dominance

Posted on by

Chinese home appliance giants like Midea, Haier, and Hisense have spent years acquiring international brands to expand globally. Previously, they kept their original brands domestic, but since the pandemic, they’ve embraced a more visible global presence—Hisense and Haier even sponsor major sporting events.

Many leading brands now belong to Chinese corporations, including Toshiba, Sanyo, Candy, and GE Appliances. This strategy has propelled them to industry dominance—Hisense and TCL rank among the top three global TV brands, and Haier leads in total revenue.

Younger consumers prioritize quality over brand reputation, boosting trust in Chinese products. However, managing multiple brands brings challenges—Hisense and Haier’s premium positioning may eventually lead to internal pricing competition.

Safety notices for heat pump dryers

Posted on by

The Office for Product Safety and Standards has issued safety reports concerning select heat pump dryer models across multiple brands, including Hoover, Candy, Baumatic, Caple, Haier, Iberna, Lamona, and Montpelier. 

A total of 27 models have been flagged for non-compliance with the Electrical Equipment (Safety) Regulations 2016. These units are at risk of an internal short circuit, which could potentially lead to ignition. 

Consumers are advised to check their dryer models and follow official safety guidance to mitigate risks. 

The affected models are as follows:

Iberna
31900534 BITD H7A1TE-80
31900539 BITDH7A1TE-80
Baumatic
31900533 BBTD H7A1TE-80
31900540 BBTDH7A1TE-80
Candy
Product code    Model Number

31900011         CBTD H7A1TE-80/
31900013         CTDB H7A1TBE-80/
31900526         BCTD H7A1TBE-80/
31900529         BCTD H7A1TE-80
31900537         BCTDH7A1TCEB-80
31900538         BKTDH7A1TCEB-80
Caple
TDi4001
TDi4000
Haier
31900550 HDB4 H7A2TBERX80
31900541 HDBI H7A2TBEX-80
Hoover
Product code    Model Number

31900010         HTDBWH7A1TCE-80/
31900012         HBTDWH7A1TCE-80/
31900528         BHTD H7A1TCE-80
31900530         BHTDH7A1TCEB-80
31900531         BATDH7A1TCEB-80
31900536         BATD H7A1TCE-80
31900542         BATD H7A1TCER-80
Lamona
LAM8876
LAM8877
LAM8878
LAM8879
Montpelier
MIHP 70
MIHP 75
For further information, including on how to register a product for modification, here are the company details:

Iberna https://productsafety.haier.co.uk/

Baumatic https://service.baumatic.co.uk/product-safety-issue/

Candy  https://www.candy-home.com/en_GB/product-safety-issue/

Caple https://www.caple.co.uk/support/urgent-safety-notice/urgent-safety-notice-2/

Haier https://www.haier-europe.com/en_GB/product-safety-issue/

Hoover https://www.hooverdirect.co.uk/pages/product-safety-issue

Lamona https://www.howdens.com/help-and-advice/aftersales/product-safety-notices-and-recalls

Montpelier https://www.montpellier-appliances.com/product-safety/

Red Dot Awards to Candy, Hoover and Haier

Posted on by

Haier Europe has confirmed its position as a major player on the international design scene by winning four prestigious Red Dot Awards. The awards went to two innovative Candy products – the Candy Bake 800 oven and the Candy Fresco 500 refrigerator, to the Hoover HF2 vacuum cleaner, and the Haier I-Master Series 7 small kitchen appliances line.

With over sixty years of history, the Red Dot Award is one of the most influential international awards dedicated to product design, evaluating excellence in aesthetics, functionality, and innovation. The Candy, Hoover, and Haier brands once again stand out for their ability to combine advanced technology, style, and a deep understanding of real consumer needs. The four award-winning products

No-Preheat Technology, allowing immediate cooking without the need for preheating; a spacious 78-liter cavity, the largest in its category; The Full-Menu offers a 4-level cooking system that enables simultaneous multi-dish preparation without mixing odors; smart connectivity via the hOn app, which further expands usage possibilities by providing access to numerous cooking programs and personalized recipes; and an intuitive LCD interface that ensures simple and immediate interaction
Candy Fresco 500: a refrigerator that combines refined design and advanced technology to simplify food storage and prolong freshness. Thanks to Circle Fresh Total No Frost technology and the Adaptive Humidity Area, it maintains optimal conditions, by preserving fresh food for up to seven days*, reducing waste. The interior lighting Panorama Light and satin-finished details enhance the essential design, while smart connectivity through the hOn app optimizes temperature management and energy efficiency
Hoover HF2: the cordless vacuum cleaner that reflects the brand’s commitment to innovation through design by combining high suction power, lightness and ease of use, significantly improving the daily cleaning experience. Its ergonomic and compact design, engineered to reduce weight – only 1.3 kg in handheld mode – ensures comfort and manageability. The patented Ultracompactx3™ dust compaction technology and the Anti-Twist brush ensure a simple, effective, and innovative cleaning experience
Haier I-Master Series 7: Haier’s range of small kitchen appliances embodies elegant design and advanced technology,

The Rise of Multi-Drum Washing Machines: A New Era of Smart Laundry Solutions

Posted on by

The washing machine market has seen a surge in innovation, with leading brands rolling out multi-drum solutions to meet evolving consumer demands. The call for an “all-in-one lazy washing machine” that effortlessly handles underwear, socks, shoes, and clothes has spurred companies into action, with groundbreaking designs showcased at AWE2025.

Haier has led the charge with its newly launched three-drum lazy washing machine, officially delivered to customers in its first batch. According to JD platform data, the product has already surpassed 20,000 sales, with over 29,000 reservations placed for upcoming releases. Not far behind, Midea has introduced the Xiaowumei 3.0 washing machine, featuring a modular stacking system that allows users to expand from two to three, five, or even seven drums. This model achieved more than 10,000 sales within just 28 hours of its debut on JD.

Hisense, another key player in this emerging trend, unveiled its Marshmallow Ultra Family Drum—an innovative three-drum modular washing machine designed for flexibility. Current reservation figures indicate sales exceeding 20,000 units. With top brands racing to deliver advanced double- and triple-drum washing machines, could this category be the next big wave in the industry?

Haier’s approach focuses on maximizing capacity within a single machine, slightly taller than standard models yet compact enough to accommodate three drums. The largest drum is dedicated to everyday laundry, while the two smaller ones are ideal for delicate items such as socks, underwear, or baby clothes. Meanwhile, Midea and Hisense have opted for a modular, split-design system that enables multi-zone washing. Their models maintain a standard width, integrating dual-drum mini washers within a single unit. The Hisense Marshmallow Ultra Family Drum even offers a detachable three-drum setup, though individual drum purchases are currently unavailable. Additionally, their stackable configuration supports washing and drying functions, allowing users to build upwards to create a five- or seven-drum system.

With these pioneering designs redefining the traditional washing machine, the industry may soon embrace multi-zone washing as the new standard for convenience and efficiency.

Haier renewable energy.

Posted on by

Haier Europe, our driven by a vision of a sustainable future, where renewable energy powers our world and reduces their environmental footprint.
committed to sourcing 60% of energy from renewable sources across all production facilities by 2025, and reducing Scope 1, 2, and 3 emissions, in line with the Science Based Targets initiative.

The journey towards sustainability is accelerating through large-scale solar panel installations in Turkey, China, and Italy. The industrial hub in Turkey now meets 100% of its energy needs with clean electricity, while the Jinling plant in China generates 6.24 million kWh per year from solar panels, covering 20% of its energy consumption

Elba Haier factory sustainability

Posted on by

Elba factory part of Haier Europe in Borso del Grappa has made great strides in sustainability, reflecting their commitment to creating a safe and environmentally friendly workplace.

In terms of energy efficiency, the factory has significantly decreased gas consumption and energy intensity. Water usage has also been optimized, resulting in a 24% reduction through activities in the water treatment system and process water use. Additionally, the factory has achieved a 98% waste recycling rate and reduced total waste by 13%.

These milestones are also reflected in the achievement of UNI/PdR 125:2022 certification for gender equality and UNI INAL certification for health and safety.

Elba’s product portfolio includes “Made in Italy” cookers, ovens, hobs, and hoods, which are exported to around 80 markets worldwide

Haier freezer class A

Posted on by

Introducing the ultimate solution for food storage in a compact 60 cm width – the Haier Freezer. Setting a new standard in the market, this appliance boasts Energy Class A efficiency, ABT Pro technology, an ice cube tray for your convenience, Instaswitch functionality, No Frost feature for hassle-free maintenance, and even app control for modern convenience.

Haier Smart Home Unveils AI-Driven Global Innovation Roadmap at 2025 Ecosystem Conference

Posted on by

Shanghai, March 19, 2024 – Haier Smart Home hosted its highly anticipated 2025 Ecosystem Conference at the Shanghai World Expo Center under the theme “AI for Home, AI for You.” This landmark event showcased breakthrough technologies and outlined the company’s strategic vision to redefine intelligent living enabled by artificial intelligence (AI).

In front of thousands of customers, business leaders and media representatives, Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, opened the conference with an insightful analysis of 2024’s market dynamics. He unveiled the company’s global innovation and digital transformation roadmap, emphasizing AI-powered solutions co-designed with the users to address the real needs. “There are millions of active users cocreating smart home experiences every day”

A key highlight of the conference was the debut of the AI Vision technology series, the result of Haier’s decade-long strategic investment in smart home ecosystems.

Mr. Shu Hai, Vice President of Haier Group and General Manager of Haier Smart Home R&D, emphasized the company’s accelerated development of home service robots, creating the “Unmanned Housework” era.

Globalization Through Localization

Haier Smart Home reinforced its commitment to a globalization strategy centered on localized innovation.

“Haier Smart Home is present everywhere there’s user demand.” the company emphasized.


In Europe, AI-driven consumer insights inform a fully integrated AI R&D process—spanning planning, research, and quality control—resulting in best-selling products like the very successful X11 washing machine.
In India, Haier has established world-class local manufacturing capabilities, superior online and offline user experiences and highly efficient service responses.
In Australia, the company has implemented the Agency Model, getting closer to their users and delivering historic results.
In the United States, with its SmartHQ platform, appliances become evolutionary AI machines, also creating a digital lifecycle twin, enabling the company to accelerate innovation, improve delivery, elevate usage, provide seamless service and delight users when they decide to replace their current appliances. 
Mr. Li Pan, Vice President and Overseas Market General Manager of Haier Smart Home, emphasized: “In this new age, we continue to lead with innovation”. He added: “Join us to grow and win together in the AI era.”

Since pioneering the smart home strategy a decade ago, Haier Smart Home has consistently led the industry. With the launch of AI Vision, the company has transcended traditional smart appliances, advancing towards truly intelligent homes