Tag Archives: Haier

The Rise of Multi-Drum Washing Machines: A New Era of Smart Laundry Solutions

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The washing machine market has seen a surge in innovation, with leading brands rolling out multi-drum solutions to meet evolving consumer demands. The call for an “all-in-one lazy washing machine” that effortlessly handles underwear, socks, shoes, and clothes has spurred companies into action, with groundbreaking designs showcased at AWE2025.

Haier has led the charge with its newly launched three-drum lazy washing machine, officially delivered to customers in its first batch. According to JD platform data, the product has already surpassed 20,000 sales, with over 29,000 reservations placed for upcoming releases. Not far behind, Midea has introduced the Xiaowumei 3.0 washing machine, featuring a modular stacking system that allows users to expand from two to three, five, or even seven drums. This model achieved more than 10,000 sales within just 28 hours of its debut on JD.

Hisense, another key player in this emerging trend, unveiled its Marshmallow Ultra Family Drum—an innovative three-drum modular washing machine designed for flexibility. Current reservation figures indicate sales exceeding 20,000 units. With top brands racing to deliver advanced double- and triple-drum washing machines, could this category be the next big wave in the industry?

Haier’s approach focuses on maximizing capacity within a single machine, slightly taller than standard models yet compact enough to accommodate three drums. The largest drum is dedicated to everyday laundry, while the two smaller ones are ideal for delicate items such as socks, underwear, or baby clothes. Meanwhile, Midea and Hisense have opted for a modular, split-design system that enables multi-zone washing. Their models maintain a standard width, integrating dual-drum mini washers within a single unit. The Hisense Marshmallow Ultra Family Drum even offers a detachable three-drum setup, though individual drum purchases are currently unavailable. Additionally, their stackable configuration supports washing and drying functions, allowing users to build upwards to create a five- or seven-drum system.

With these pioneering designs redefining the traditional washing machine, the industry may soon embrace multi-zone washing as the new standard for convenience and efficiency.

Haier renewable energy.

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Haier Europe, our driven by a vision of a sustainable future, where renewable energy powers our world and reduces their environmental footprint.
committed to sourcing 60% of energy from renewable sources across all production facilities by 2025, and reducing Scope 1, 2, and 3 emissions, in line with the Science Based Targets initiative.

The journey towards sustainability is accelerating through large-scale solar panel installations in Turkey, China, and Italy. The industrial hub in Turkey now meets 100% of its energy needs with clean electricity, while the Jinling plant in China generates 6.24 million kWh per year from solar panels, covering 20% of its energy consumption

Elba Haier factory sustainability

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Elba factory part of Haier Europe in Borso del Grappa has made great strides in sustainability, reflecting their commitment to creating a safe and environmentally friendly workplace.

In terms of energy efficiency, the factory has significantly decreased gas consumption and energy intensity. Water usage has also been optimized, resulting in a 24% reduction through activities in the water treatment system and process water use. Additionally, the factory has achieved a 98% waste recycling rate and reduced total waste by 13%.

These milestones are also reflected in the achievement of UNI/PdR 125:2022 certification for gender equality and UNI INAL certification for health and safety.

Elba’s product portfolio includes “Made in Italy” cookers, ovens, hobs, and hoods, which are exported to around 80 markets worldwide

Haier freezer class A

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Introducing the ultimate solution for food storage in a compact 60 cm width – the Haier Freezer. Setting a new standard in the market, this appliance boasts Energy Class A efficiency, ABT Pro technology, an ice cube tray for your convenience, Instaswitch functionality, No Frost feature for hassle-free maintenance, and even app control for modern convenience.

Haier Smart Home Unveils AI-Driven Global Innovation Roadmap at 2025 Ecosystem Conference

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Shanghai, March 19, 2024 – Haier Smart Home hosted its highly anticipated 2025 Ecosystem Conference at the Shanghai World Expo Center under the theme “AI for Home, AI for You.” This landmark event showcased breakthrough technologies and outlined the company’s strategic vision to redefine intelligent living enabled by artificial intelligence (AI).

In front of thousands of customers, business leaders and media representatives, Mr. Li Huagang, Senior Vice President of Haier Group and Chairman & President of Haier Smart Home, opened the conference with an insightful analysis of 2024’s market dynamics. He unveiled the company’s global innovation and digital transformation roadmap, emphasizing AI-powered solutions co-designed with the users to address the real needs. “There are millions of active users cocreating smart home experiences every day”

A key highlight of the conference was the debut of the AI Vision technology series, the result of Haier’s decade-long strategic investment in smart home ecosystems.

Mr. Shu Hai, Vice President of Haier Group and General Manager of Haier Smart Home R&D, emphasized the company’s accelerated development of home service robots, creating the “Unmanned Housework” era.

Globalization Through Localization

Haier Smart Home reinforced its commitment to a globalization strategy centered on localized innovation.

“Haier Smart Home is present everywhere there’s user demand.” the company emphasized.


In Europe, AI-driven consumer insights inform a fully integrated AI R&D process—spanning planning, research, and quality control—resulting in best-selling products like the very successful X11 washing machine.
In India, Haier has established world-class local manufacturing capabilities, superior online and offline user experiences and highly efficient service responses.
In Australia, the company has implemented the Agency Model, getting closer to their users and delivering historic results.
In the United States, with its SmartHQ platform, appliances become evolutionary AI machines, also creating a digital lifecycle twin, enabling the company to accelerate innovation, improve delivery, elevate usage, provide seamless service and delight users when they decide to replace their current appliances. 
Mr. Li Pan, Vice President and Overseas Market General Manager of Haier Smart Home, emphasized: “In this new age, we continue to lead with innovation”. He added: “Join us to grow and win together in the AI era.”

Since pioneering the smart home strategy a decade ago, Haier Smart Home has consistently led the industry. With the launch of AI Vision, the company has transcended traditional smart appliances, advancing towards truly intelligent homes

Haier HVAC Europe Expands in Central-Eastern Europe with Acquisition of KLIMA KFT

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HAIER EUROPE APPLIANCES HOLDING BV today announced the signing of a Share Purchase Agreement (SPA) with E.ON MYENERGY KFT to acquire 100% of KLIMA KFT, a company active in the business of heating-cooling and construction industry, which include air conditioning and heat pump wholesale and retail, building engineering design, construction, maintenance, and servicing of implemented systems.

Haier targets $2 billion sales in India in 3-4 years

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The home appliances maker has earmarked an investment of over Rs 1,000 crore between 2024-2028 to set up new AC Production and Injection Molding Units. It has already ploughed in Rs 2,400 crore in its plants at Pune and Greater Noida so far.

With this new plant, Haier India’s capacity would increase to 4 million units per annum from the present 1.5 million

Haier new integrated fridge freezer

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Introducing the sleek and sophisticated ID Titanium Series 6 integrated Fridge Freezer.
This product certainly packs a punch.
⚡️One of the very few C rated integrated FF on the market.
🍗 268litres of internal storage.
💡 Daylight LED backlight – the whole back panel illuminates so you can see exactly whats in the fridge.
🍾 Foldable bottle / wine rack
👇🏼 The touch display on top of the My Zone drawer is easy to reach and can control the fridge, freezer and My Zone compartments.

🌡The MyZone drawer lets you switch the compartment temperature to suit whatever you need to store. perfect for chilling beer or wine!
🤫 32db (A) noise level, one of the quietest on the market
🔟 Market leading 10 year parts & labour warranty!