SEVERIN is exhibiting at the Ambiente consumer goods fair with a portfolio focused on innovation and kitchen expertise. The company demonstrates how filter coffee convenience can be rethought with the unique fully automatic filter coffee machine, FILKA. A new range of cordless kitchen aids opens the year of the kitchen at SEVERIN and rounds off the portfolio of the trade fair presence.

At the start of 2023, Ambiente is also returning from the compulsory Corona break. From February 3rd to 7th, 2023, the big reunion of national and international exhibitors and trade visitors will take place at the exhibition center in Frankfurt am Main. The world’s leading trade fair for the consumer goods industry welcomes the industry under the motto “Home of Consumer Goods”. As an established brand in the kitchen and household appliance industry, electrical appliance manufacturer SEVERIN will also be there again. SEVERIN CEO Dr. Joyce Gesing:

“Even if Corona has brought many changes with it, the high relevance of this platform for the industry can hardly be despised. That’s why we appreciate this opportunity to exchange fresh ideas, unique developments and a focused portfolio. We look forward to first-class discussions with our trading partners and customers and also welcome new faces to our stand.”

In Hall 8.0 at Stand A14, the Sauerland company will once again be demonstrating its many years of expertise in the filter coffee preparation segment. The innovation FILKA, a fully automatic filter coffee machine, combines comfort and enjoyment in a unique way. At the push of a button, the FILKA freshly grinds coffee beans and brews a single portion or up to ten cups of coffee in a cup, to-go mug or pot.

Ambiente follows on from the successful market launch of the product in autumn 2022. If you haven’t had the chance to experience the new product live, the SEVERIN team will be happy to welcome you with a cup of fresh filter coffee at the stand.

At the same time, the manufacturer is introducing a new series of wireless kitchen appliances. The cordless hand mixers, hand mixers and multi-choppers herald a year of numerous kitchen innovations from the brand. With them, the user enjoys unlimited freedom in indoor and outdoor kitchens. This means more flexibility in the use of the work surface due to independence from socket positions. At the same time, cables no longer block the way or end up in the food.
SEVERIN is a leading international manufacturer of intuitive, innovative and sustainable electrical household appliances. As a German quality brand with a 130-year history, SEVERIN stands for reliable and durable products that make everyday life easier for customers. With its headquarters in Sundern (Germany), six of its own sales companies in Europe and a long-standing presence in Asia, SEVERIN is globally active and supplies customers all over the world.

Swan Alexa kettle

Swan has announced that its new Alexa Kettle will be featured on the Amazon booth at CES this week! The two brands have teamed up to launch the world’s first smart kettle of this kind – all controlled using the existing Alexa app.This sleek 1,800W kettle boasts a digital touch panel and four temperature settings. It also has a two-hour keep warm function.This sleek 1,800W kettle boasts a digital touch panel and four temperature settings. It also has a two-hour keep warm function.

SEB 165 anniversary

From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in Appliance market
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
December 14, 2022, by Sandra Nicoletti

From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in the PEM and professional coffee.
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
This is an extraordinary gift that Groupe Seb gave itself for its 165th anniversary. A website dedicated to the history of the group, which traces the entire saga of the French family business born in 1857. From tinsmithing to the group’s latest innovations, through its various acquisitions, Seb Discovery offers a journey through time and eras. Divided into 6 major periods and animated by two guides, the site plunges the Internet user into period decorations and invites him to discover the evolution of products, from the oldest to the most innovative. A family history that has made Seb a key player in the market for small household appliances for the general public, but also in the field of professional coffee

The Seb saga in 6 major periods

The invitation to travel began in 1857 in Burgundy, with the birth of the company then specializing in tinsmithing (making tinplate objects) and continued until 1951.

The 2nd part extends from 1952 to 1972, with the beginning of equipped kitchens and the rise of household equipment in homes, including the Super Cocotte Seb which was a hit at the time.

Then, from 1973 to 1990, Internet users discovered a new era for Seb, which became Groupe Seb, thanks to the acquisition of Tefal in 1968 and Calor in 1972.

From 1991 to 2000, the group opened up to emerging countries and developed several subsidiaries around the world with positions as local leaders in small household appliances, particularly in South America.

Then, a new era began in 2001 with the acquisition of Moulinex and continued until 2010, during which the group became the world leader in small household appliances.

The journey ends with the period 2010 to the present day, marked by the acquisition of WMF , a specialist in professional coffee, and by the opening of a new world headquarters in Ecully, the Campus Seb , which also hosts a world center of innovation.

Jocca partners with David de Jorge

Jocca has reached an agreement with chef David de Jorge (Robin Food) for which he will become the brand’s new ambassador. The collaboration agreement seeks to consolidate the line of small household and kitchen appliances at a European level.JOCCA produces and distributes household items and small kitchen, home, personal care and air conditioning appliances throughout the world. Thirty years of experience providing our customers with more than 700 product references with exceptional value for money.

Distinctions by Russell Hobbs

New from Russell Hobbs the Distinctions collection consisting of a kettle, a toaster and a coffee maker, available in 3 colours: black, ocean blue and titanium.

A commitment to retro and quality design

The Distinctions kettle features a 1.5L capacity and rapid boil zone indicators that allow you to boil only the amount of water you need. It has a perfect pouring spout and an ergonomic handle and also incorporates lighting on the power switch during boiling.

The Distinctions 2-Slice Toaster has been created with longer slots to fit bread slices up to 170mm, while also ensuring thicker slices and buns up to 28mm are toasted. Offers adjustable browning control, lift-and-view, extra-raise, defrost, reheat, and cancel functions. To highlight its illuminated countdown timer that makes it possible to know how much is left for the toast to be ready, depending on the selected toasting setting.

The collection is completed with the Distinctions coffee maker, which has automatic dispensing for one or two services with a manual option to customize the coffee. Its thermoblock heater allows you to optimally control the temperature and quickly switch between preparation and steam. It includes a 15-bar pressure pump and a rotating steam wand to steam or heat milk. It is suitable with a single, double filter holder or with ESE capsules and its innovative illuminated panel allows you to check the state of preparation or heating of the coffee.

The three products are made of brushed stainless steel and incorporate painted and polished details

Spectrum launch

Spectrum Brands presents its new products for this winter 2022 season.

The new Russell Hobbs Distinctions collection is quality and functionality with a unique style and personality. Available in 3 colours (black, ocean blue and titanium), it is made up of a kettle, a toaster and a coffee maker.

The Groove collection by Russell Hobbs completes the launches in the breakfast category for the autumn-winter season. It consists of the Groove Kettle with a 1.7L capacity and the Groove 2-Slice Toaster with wider and longer slots for toasting bagels and thicker breads. This collection can be purchased in black, white and gray.

In addition, this season Russell Hobbs is launching 3 new oil-free fryers, with 5, 4 and 1.8 l capacity; and a Satisfry Air&Grill food processor. All under the Satisfry name. This collection is the ultimate way to achieve your favorite dishes in much less time and with quick, simple and tasty results with little or no oil. The Satisfry Air&Grill food processor allows frying without oil and 7 automatic cooking functions can be used; grilling, searing, low and high temperature slow cooking, roasting, baking and keeping warm. To highlight its full capacity of 5.5 l and that it offers upper and lower heating.


In the ironing category Russell Hobbs launches the new vertical iron

Steam Genie, with a more modern design, streamlined and updated in ocean blue. It has a power of 1,800 W and a generated steam of 18 g. In addition, it maintains the function of eliminating up to 99.9% of bacteria in less than 60 seconds.

George Foreman’s Immersa Grill

The firm launches two new references to the market that complement its catalogue, the Immersa Grill collection, in two sizes, small and medium with a premium design with a matte and glossy finish on the top cover. One of its main innovations is that, thanks to its technology, the hinge is removable, allowing the grill to be disassembled so that it can be washed in the dishwasher or fully immersed in the sink, once the electrical panel has been removed

Ufesa limited edition

Ufesa has teamed up again with La Vecina Rubia to launch a new limited edition collection with an exclusive design.

The collection, very faithful to the style of La Vecina Rubia, consists of an air fryer, a 3-in-1 sandwich maker and a toaster. Three elegant appliances of the highest quality, with original designs and with pink as a hallmark.

The 3-in-1 sandwich maker, with its triple functionality, allows you to prepare personalized La Vecina Rubia sandwiches, as well as helping to cook delicious waffles and even grilled dishes, easily changing their plates. With a power of 900 W, it also has non-stick plates, a light temperature indicator, a safety lock and a cool-touch handle. In its design you can see one of the iconic phrases of La Vecina Rubia, “Getting up early is beautiful.”

The retro toaster from La neighbor Rubia X Ufesa, also accompanied by the design “Getting up early is beautiful”, is ideal for preparing two toasts at the same time, as well as for defrosting or reheating. It has an electronic toasting selector, time control, a crumb tray and wide slots for the thickest toasts with an automatic centering system.

Under the motto “You can’t like everyone, you’re not a croquette” the third appliance of this limited edition is presented: a digital air fryer with a 2 l capacity, with 1,200 W of power and 6 pre-set programs for frying , toast, roast, bake, reheat and keep warm. It should be noted that it incorporates a digital control of time and temperature so that cooking is a simple task. In addition, it comes with an exclusive fridge magnet and one of the five delicious croquette recipes by La Vecina Rubia.

Philips sustainable breakfast set

Philips Domestic Appliances have launched the Eco Collection in Australia after our successful launch in korea. This is the world’s first sustainable breakfast set made with bio-based plastics from plant oil waste. The breakfast set is designed to offer consumers a green alternative and supports our ambition to grow responsibly and sustainably. The Eco Collection includes a modern designed kettle and toaster that comes with different energy-saving functionalities.

We have partnered with EcoMatcher to plant trees in the Philippines with every purchase from the Eco Collection. This will increase the size of our Buhay Forest (Buhay means Life in Tagalog).
At EcoMatcher, there is an emphasis on the social and economic impact that tree planting can have on societies, partnering with foundations that focus on long-term and sustainable empowerment and development of local communities.

New from Braun: PurShineSMALL APPLIANCES

The new breakfast collection “PurShine” from Braun, consisting of a filter coffee machine, toaster and kettle and available in the two colors white and black.
Braun is presenting “ PurShine ”, an elegant, user-friendly breakfast range consisting of a filter coffee machine, kettle and toaster , available in black and white . Braun describes: “The devices are characterized by the classic, functional Braun design. Brushed stainless steel elements enhance every kitchen.”

The KF 1500 WH/BK filter coffee machine prepares up to 10 large cups of coffee in one brewing process. The coffee machine is equipped with the OptiBrew system , which, thanks to the balanced relationship between temperature, brewing time and extraction of the coffee powder, is intended to ensure an excellent coffee taste and an even aroma. Thanks to the special design of the aroma jug, the coffee should also stay warm longer. Thanks to the automatic switch- off, the device simply switches itself off after 40 minutes.

Breakfast collection PurShine filter coffee machine KF 1500 WH/KF 1500 BK: 49.99 euros RRP.

The WK 1500 WH/BK kettle has 2,200 watts and a capacity of 1.7 litres. Water level windows on both sides with dual scale allow you to accurately boil the amount of water you need. With the rapid boiling system, 200 ml of water can be boiled in 45 seconds. The wide front opening should allow easy and direct filling directly from the tap.

Breakfast collection PurShine kettle WK 1500 WH/WK 1500 BK: 44.99 euros RRP.

The 2-slot PurShine toaster HT 1500 WH/HT 1500 BK has eight browning levels and a defrost and warm -up function . Braun says: “Thanks to intelligent heat control, every piece of toast is toasted perfectly.” There is also a manual lift function for smaller slices of bread .

Philips Domestic Appliances are partnering up with EcoMatcher

A great start of the day starts with a better breakfast for you and for our planet.
Philips Domestic Appliances are partnering up with EcoMatcher and Fostering Education & Environment for Development, Inc. (FEED) to celebrate the launch of the Eco Conscious Edition breakfast set in Australia and South Korea.

For every kettle, toaster and coffee maker from the collection sold in Korea and Australia, a tree is being planted in the Sierra Madre mountain range in the Philippines.

The Eco Conscious Edition breakfast set is developed with bio-based plastics made from used cooking oil and plant oil waste and fits perfectly with our ambition to do business responsibly and with sustainability in mind. With every purchase, consumers in South Korea and Australia can name their own tree, see where it was planted, track its carbon sequestration, and listen to the sounds of the tree’s location on the EcoMatcher app.

So far Philips have planted almost 3,000 trees with more to come!

Learn more about the #EcoConsciousEdition breakfast set