Kiwi small domestic appliances

Kiwi, headquartered in İstanbul / TURKEY, is a new-born small electrical home appliances brand which aims to bring innovation and facility to its consumers houses.

All Kiwi products are being selected according to latest trends and technologie by our professionnal product specialists. Everything is designed in order to make our customers life much easier and comfortable.

Ufesa will present its novelties at IFA 2022

Ufesa will participate in IFA 2022, the world reference fair for consumer and home electronics, which will be held at the Messe fairgrounds in Berlin between September 2 and 6.

The brand will be present at the B&B Trends stand , where it will share the spotlight with Zelmer, another of the group’s brands.

Thus, B&B Trends chooses IFA for the fourth consecutive year to present its latest developments, among which this year air fryers and super-automatic coffee machines will be highlighted by Ufesa; and on the other hand, vacuum cleaners, kettles and meat grinders from Zelmer.

“The B&B Trends group stands out for its wide range of high-quality, self-manufactured technological solutions, and that is what we want to make known at IFA as the sector’s benchmark fair,” said Albert Diaz, product manager.

With its presence at this great event in the sector, the company seeks to strengthen its position in the market, in addition to presenting its latest product news and innovations

Visione Kettle

Visione from Strix the only induction hob top kettle with intuitive auto switch off technology

Visione is a world first. It is totally cord free. There is no electric base making the kitchen worktop look untidy as this space-saving design is compatible with induction hobs. No cord means no clutter, it even goes in a dishwasher! 

The intelligent auto stop technology automatically switches off at boil and has integrated boil dry protection making it the safest kettle of its kind. No more close watching, no more boiling over and with no need for a whistle Visione is the quietest boil ever.Strix is the global leader in the design, manufacture and supply of kettle safety controls
as well as other complementary water temperature management components, appliances and water filtration products.

Morphy Richards has unveiled a new brand identity and purpose called “Happiness Engineered”

British small appliance brand Morphy Richards has unveiled a new brand identity and purpose called “Happiness Engineered”.  The new branding includes technical product drawings balanced with creative visuals and illustrations.

The small domestic appliance brand said this redesign was born from a need to clarify the brand’s purpose, as it sought to build a customer-centric organisation with products inspired by insights about things that would make home life happier for consumers.

The company added it is focusing on balancing the technical and creative roots of the business, as a nod to the personalities of Morphy Richards’s founders.

Morphy Richards has unveiled a new brand identity, Happiness Engineered

Richard Ingham, Market Director at Morphy Richards, commented on the change: “Morphy Richards is a household name, something we’re extremely proud of. However, we felt the brand purpose required updating to create clarity and make it more distinctive for consumers.

“We therefore chose to reconnect the brand with its founders in a modern and relevant way to appeal to customers and provide an offering for retailers that stands out from the crowd.

“We work hard to create products built to last that bring authentic, thoughtful, well-made simplicity to life — and make a tangible difference to consumers every day — and now have a brand identity that proudly communicates that.”

GASTROBACK takes top spot in ‘IndyBest’ kettles review

Gastroback have taken the top spot on one of the UK’s leading review sites, IndyBest, with our 62427 Colour Vision Pro kettle. Its optical temperature display means the appliance lights up in different colours from blue to red according to the heat-up temperature.

The review was on the ‘10 best temperature control kettles: Brew tea and coffee just the way you like it’. The GASTROBACK 62427 Colour Vision Pro kettle took the ‘Best overall’ slot and scored 9 out of 10, with the reviewer commenting “This kettle is packed with interesting features including the “keep warm” function. Switching between the different temperature settings (50C, 60C, 70C, 85C and 100C) was easy, and the controls were bold, bright and easy to tweak.”