Haier continues to innovate by enriching its ranges, including ID SERIES which will be in the spotlight during its participation in Eurocucina , taking place from April 16 to 21 in Milan Through this show, visitors will be able to discover the new products of the Haier brand. In particular, you will find the new ID Series integrated refrigerators (energy class A++), which, thanks to Fresher Techs , allow more advanced food preservation; the I-Pro Shine Series 6 and I-Pro Shine Series 7 dishwashers which offer 60% optimized washing compared to standard models; as well as its KSDA Series 7 line of toasters, kettles and food processors using AI and the hOn app .
Candy Revolution
The event will also allow Haier to present the new positioning of its Candy brand , which aims to be dynamic, accessible and in favor of its customers on a daily basis. With a new logo, the brand will present its new range of refrigerators, up to class A, as well as its range of touch screen ovens, featuring No Preheat technology , to start cooking without preheating and functionality FullMenu to cook a full menu simultaneously.
For Candy, the show will also be the opportunity to present for the very first time an offer of cooktops with integrated hood .
Tag Archives: Candy
Candy relaunched
Explore the Candy revolution – a brand with a rich Italian heritage and a global reach. The latest range of products offers top-quality items with unmistakable Italianstyle, providing smart and efficient technological solutions for everyday life.
On Monday, 15 April, at 3:30 pm CEST, the new Candy range will be unveiled to the world at an exclusive event packed with surprises on the top floor of the PwC Tower in Milan.
Haier France launched a new made in France range
Haier France presented a selection of new built-in products from its three brands (Haier, Candy, Rosières). The emphasis was particularly placed on Rosières, an expert cooking brand. In the spotlight, the new “Paul Bocuse” cooktops but also the “Collection Française”, a new range of cooktops made in FranceHaier presented the new products of its three brands – Candy, its accessible “smart” brand, Haier, its premium brand and Rosières, its expert cooking brand. As for Candy and Haier, the innovations presented in September at the IFA in Berlin were once again on display. But this event which took place in France was above all a perfect opportunity to focus on Rosières.
Johanna Rochman, Marketing and Communication Director at Haier France, points out to us how Rosières enjoys a special aura among professionals and consumers alike. “This brand has very strong values around authenticity, quality, reliability; it’s consumer feedback,” she explains. “What we seek to transmit in the brand’s DNA is conviviality, sharing, bistronomy, the warmth of life and good times around the kitchen. This is what we tried to convey on this stand.”Modernized vintage cooking ranges
This is why the group wanted to give a facelift to Rosières products while retaining its values and characteristics. “We are going to preserve this vintage aspect and build on this heritage while bringing a touch of modernity” comments Johanna Rochman. Cooking ranges are a good example of this.
The reissue of the Paul Bocuse cooking piano also takes pride of place on the group’s stand. The model presented, released in September, is a 90 cm reference equipped with two ovens – one of 70 L in pulsed heat with catalytic cleaning, and the second in smooth enamel, with natural convection, of 45 L. It is equipped a rotisserie – a very popular accessory but neglected by many brands according to Pascale Cordier, Manager of built-in products at Haier. As a reminder, these devices are manufactured in Italy, in Elba, in a factory specializing in cooking ranges bought by the group.
The models from the Paul Bocuse collection are available in modern colors – black, burgundy, cream and gray. In addition to this range, there will also be stainless steel versions, in different formats, including 60 cm models. At the beginning of 2024, Rosières will market a 120 cm reference which will use the original (with two ovens of 60 cm each). Several variations are also offered in terms of equipment, including gas and induction cooktops, etc. with various possibilities for customization and modularity.French Collection”: cooktops made in France
Until now, the group’s brand cooktops were produced in Turkey or Asia. Haier wanted to provide Rosières with a locally manufactured range, the French Collection. “Beyond the brand and the French heritage that we could communicate to the consumer, we wanted to offer a capsule collection in which this could be expressed in a very concrete and pragmatic way through the product” explains Pascale Ropemaker.
These hobs are distinguished by a matte gold screen printing, which provides “a warmer, more friendly appearance”. The range consists of models of different dimensions: 60 cm (ref RIEFS644SCA) and 70 cm wide (ref RIFS744SCA). They feature one Full Zone flexible zone or two, with automatic container detection technology. In addition, the VaryChef function allows you to automatically change the power level by simply moving the container on the table, for example to boil, simmer…
The French Collection is currently being launched. It will soon be available at Darty and Boulanger as well as in the network of kitchen designers. Please note that this range is completed by a perimeter suction hood (reference RDSV985PN
New cooking products from the group’s new factory
If Rosières was the star of the stand, all the group’s brands were represented, with a strong focus on cooking. And for good reason, all the new ovens presented by the group at the EspritMeuble show, whatever the brand, have one thing in common: they come from the new cooking factory which opened in Turkey in 2023. They are the first productions coming from this industrial platform. “This brand new factory will produce all ovens, whether those from Candy, Rosières or Haier. We keep the current factory; its vocation is to increase our production capacities to achieve our objectives in terms of market share” explains Pascale Cordier, who develops all of these devices in collaboration with her European colleagues.
Haier’s plan: relaunch of Candy and 150 million in investments
Haier grew by 29% in the first half of the year; the second half is also positive: we expect to reach close to 4 billion in turnover in 2023, compared to 3.2 billion last year”Haier has decided to invest 150 million over the next 5 years on its activities in Europe: 7 factories.
From 2019 to today, Haier has increased its turnover five times. The goal is now to double by 2028. In addition to imports from China, Haier has inaugurated a dishwasher factory in Turkey, and another refrigerator factory in Romania.
Haier is still growing, with an increase of 29% in the first half; the second half is also positive: we expect to reach 4 billion in turnover in 2023, compared to 3.2 billion The Group intends to relaunch the Candy brand by increasing its brand value with a new series of models: ” we have relocated some built-in production to Brugherio from China in the logic of being close to the consumer “
IFA 2023: Haier Europe
Haier Europe will be showcasing its latest innovations and technologies at IFA 2023, the consumer electronics and household appliances exhibition in Berlin. The company will present a unique event called “Connect to Extraordinary,” which will highlight the connectivity and interconnection of its products and services. The event will feature the solutions and services of Candy, Hoover, and Haier, the three most strategic brands in Europe. These brands will showcase how innovative technologies, connectivity, and artificial intelligence can improve daily life and benefit society and the environment. The event will also focus on Haier’s efforts in the field of Smart Energy Management.Already a pioneer in the IoT world, Haier Europe brings to IFA 2023 the new projects dedicated to the creation of domestic environments in which connected ecosystems develop an integrated and all-encompassing service platform , becoming the main tool for maximizing energy efficiency in the home . At IFA, the links between the smart functions of the solutions proposed by Haier Europe, energy suppliers and connected systems that include photovoltaic, solar, air conditioning and household appliances are concretely revealed ; a complete system for the integral management of the connected home , all orchestrated by the hOn app. The service platform is in fact continuously updated and allows you to manage the connected appliances of the three brands. The latest release offers an app open to everyone , even to those who don’t have a smart product at home , and constitutes a great evolution both in terms of flexibility and in terms of design and ease of use. The renewed interface of the app offers a customizable home page where you can add your favorite smart widgets: thematic digital directories that are easy to consult. Connect an appliance to the hOn appit means ensuring an extremely versatile tool which, in the hands of each user, offers infinite customization possibilities combined with a multitude of additional functions to simplify every daily routine.center stage, the Haier Europe Immersive Dome , an immersive area where storytelling comes to life through visual, sound and light interactions . The visitor thus experiences an experiential journey where, totally immersing himself in the corporate vision, he can explore the entire Haier Europe ecosystem, built on the concepts of interconnectivity, efficiency, personalization and smart services. The solutions, products and novelties of Candy, Hoover and Haier are then revealed in three distinct macro-areas that host different connected scenarios capable of putting the consumer at the centre. An exciting journey that starts from technology to get to energy efficiency, passing through the optimization of resources and time.Haier unveils itself at IFA 2023 with new connected ecosystems that have always been characterized by advanced technologies, premium design, customization options and a new vision of versatility. The space dedicated to the brand includes four areas that allow you to get in touch with the Haier world and the infinite potential deriving from the connection with the hOn app . Within the first area , dedicated to washing , the visitor will see the boundaries of sustainability shiftedand professional results, thanks to the new X SERIES 11 range with solutions that also reach class A-40%. The washing machines and dryers of this series offer an innovative Air Treatment which allows you to keep the garments as new after each wash. Maximum energy efficiency also for I-PRO SERIES 7 PLUS which also comes in class A-30%. In the second area the keyword is versatility, the brand in fact presents new proposals that can satisfy any request, need and desire of the consumer. It is the CUBE 90 SERIES 9 multi-door refrigeratorthe real control tower of the connected home dominates the scene: in collaboration with the hOn app, it can in fact interact with all the connected appliances. The unique design of the brand is shown in two distinct areas . In an exclusive area dedicated to cooking, the new ID SERIES is unveiled , connected ovens and hobs characterized by a unique style and the exclusive Bionicook technology at the service of the tastes and habits of every consumer, always at the center of new connected functions. The HAIER CASARTE SERIES capsule collection is the star of the set-up that combines art, technology and artificial intelligence. A series of solutions for the home that set the standards of tomorrow’s luxury today.IFA 2023 Candy arrives with a declaration of intent: to surprise. And she does so with a layout that heralds new accessible efficiency, new design lines and a renewed style that represent the prelude to major innovations that will be unveiled in the coming months. The Smart & Efficient Home displays the brand’s best-in-class proposals which, thanks to connectivity and the hOn app , achieve maximum levels of energy efficiency which translates into real savings and waste reduction . The class A smart refrigerator is fresh, the Rapidò dishwasher – the fastest and most spacious on the market in class A – and theRapidò Pro washing machine in class A-20% are just a few examples of the brand’s products that will also come alive with engaging activations to reveal all their characteristics. Also debuting at IFA is the brand new range of Candy connected ovens , designed for a creative and truly smart cooking experience, protagonists of the cooking shows that will enliven the Candy space. Also on display are the solutions which, in perfect Candy style, simplify life with brilliant ideas for every size. Slim and smart proposals such as the Rapidò dishwashers – which expand the range with a solution just 45 centimeters wide and a countertop solution for 8 place settings – and the new mini washing machine, space-saving and with front loading.Welcome to Hoover ‘s Revolutionary Home which offers a new style and shapes the characteristics that make this brand unique: performance, reliability, efficiency, style and attention to the consumer. 2023 is truly the year of the revolution for Hoover, which presents the new HFX cordless electric broom with the exclusive CORNERGENIETM technology . It transforms in just one step, allowing you to reach new levels of cleaning in every corner of the house . The Hoover exhibition area also hosts an exciting installation of the H-WASH 700 washing machine drum – in class A-30%: the widest on the market in standard dimensions. The results on the laundry are tangible and speak of excellence: 20% improved cleaning and 17% less creases found at the end of the laundry, even at full load, thanks to the extra large basket. Always attentive to the sphere of well-being and with the aim of achieving maximum hygiene, at IFA Hoover is showcasing dishwashers with features that ensure the largest internal space treated with antibacterial agents . Thanks to the exclusive Dry Boost Fan , the top model of the H-DISH 700 PRO range guarantees impeccable drying , even for plastic containers and smooth surfaces such as, for example, those of some pans. In the area dedicated to the brand, also thePremium Collection 5, the new range of ovens and induction hobs with a renewed design and style, and advanced connected functions that can be activated with the hOn app, to be discovered live thanks to a dedicated QR code.
Candy fresco
Candy has unveiled its new combined refrigerator. Since 1945, Candy combines “accessibility, innovation and ease of use” . Proof of this, Fresco offers a large storage capacity and innovative technology.
Equipped with Total No Frost Circle+ technology , the appliance maintains a constant and homogeneous temperature in all the compartments and, thanks to the diffusion of cold air, preserves the food for longer. Super Chill and Super Freeze instantly speed up the cooling of food, whether in the freezer or the fridge.
Fresco also offers the possibility of controlling the fruit and vegetable compartment. Cool Box is designed to manually manage the temperatures, and the digital screen allows you to activate the vacation mode. It is also possible to save energy by deactivating the refrigerator while the freezer remains at a sufficiently low temperature.
Regarding connectivity, Fresco is equipped with hOn technology . The app, which is controlled via a smartphone, makes it possible to control the functions via wifi. Thanks to hOn , one can also access the food and beverage inventory assistant, obtain a health status of the device to prevent breakdowns, and much more…
Haier inaugurates its European headquarters
Haier Europe has inaugurated the new European headquarters in the Energy Park of Vimercate, on the Green Building Campus. From here Haier Europe directly manages more than 45 commercial subsidiaries in Europe, the Middle East and Africa, for a total of more than 10,000 employees.
The inauguration ceremony of the new headquarters was held in the presence of the Senior Leadership Team of Haier Europe, the Consul General of China in Milan Liu Kan, the Mayor of Vimercate Francesco Cereda, and Alessandro Spada, Alessandro Scarabelli and Gianni Caimi of Assolombarda. The Minister of Enterprise and Made in Italy Adolfo Urso sent a congratulatory video message.
The new headquarters were designed with sustainability and high energy efficiency in mind, in an entirely plastic-free environment and certified according to the highest standards of energy management and environmental resourcesThe new Haier Europe headquarters will also have a dedicated product display area where visitors can discover and experience IoT solutions and connectivity in kitchen, laundry and home scenarios.
Haier win best stand at trade show
Haier group have received the “Best Supplier Stand” award for stand design and experience at the Euronics UK showcase at the NEC in Birmingham.
With a 100 square-meter booth, we showcased our exciting new products and innovative technologies across Candy, Hoover and Haier appliances. Through product demonstrations and experiences, we were able to attract many visitors and make the stand a success.
Congratulations to the entire UK team on winning this accolade!
LG Electronics Ranks 1st in World Home Appliance Market Single Brands in 2022
Haier took first place in terms of sales in the global home appliance market in 2022. This is the result of making a series of M&A deals with GE based in the United States, Fisher & Paykel based in New Zealand and Candy, based in Italy. By brands rather than sales revenue, LG Electronics maintained its No. 1 position.
According to Haier’s business report on April 4, sales of Haier’s home appliance division, excluding electronic parts and TVs, were tallied at 227.94677 billion yuan (about 43.7658 trillion won or US$33.3193 billion) in 2022. During the same period, sales of LG Electronics’ H&A Division in charge of the home appliance business amounted to 29.8955 trillion won (US$22.7613 billion), falling behind Haier by 14 trillion won (US$11 billion). Whirlpool recorded 25.4834 trillion won (US$19.4021 billion). A year ago, in 2021, Haier also took the world’s No. 1 spot in household appliances. At the time, its sales were about 39.2187 trillion won (US$29.8680 billion), a difference of more than 12 trillion won from LG Electronics’ 27.1097 trillion won (US$20.6461 billion).
Among Korean companies, LG Electronics surpassed Whirlpool in the United States in terms of sales, becoming the global No. 1 home electronics company for the first time in 2020. It maintained its No. 1 position for two consecutive years until last year. However, this is the result of overlookingoverlooking Haier, which is relatively unknown in Korea. “It is difficult to directly compare Haier’s group sales, which are the consolidated sales of several brands such as GE, which Haier took over, and LG Electronics’ sales are sales posted by one single brand,” LG Electronics said with reference to this.
Haier rose to prominence on the world stage when it bought foreign home appliance companies. After buying Japan’s Sanyo, it even took over the home appliance division from GE in the United States in early 2016. As of the end of 2014, before GE was in talks with Haier over selling off its home appliance business unit from GE, the unit’s sales sat at 9 trillion won or about US$8.44 billion. Haier has grown tremendously since the acquisition of the unit from GE. Haier’s home appliance sales jumped 1.5 times from about 12 trillion won (US$9.1 billion) in 2015 just before the acquisition of the unit to 18 trillion won (US$14 billion) in 2016.
Haier’s purchases of overseas home appliance companies were made in order to break away from its low-priced brand image as a Chinese company as well as to increase its size, analysts say. Recently, Haier is focusing on the smart home business while emphasizing its Internet of Things-based premium home appliance strategy.
CANDY: 1ST PLACE IN ITALY FOR WASHING MACHINES
THE ITALIAN BRAND ACQUIRED BY HAIER HAS CONQUERED THE LEADERSHIP IN ITALY IN THE WASHING SEGMENT WITH A VOLUME SHARE OF 12.4%
Candy in 2022 was the most important brand in Italy in the washing segment with a volume share of 12.4%. The company acquired by the Haier group in 2019 thus consolidates its position in the Italian home appliance market, in which it has been an iconic brand for over seventy years.
WHITEGOODSNOW 