Haier win best stand at trade show

Haier group have received the “Best Supplier Stand” award for stand design and experience at the Euronics UK showcase at the NEC in Birmingham.

With a 100 square-meter booth, we showcased our exciting new products and innovative technologies across Candy, Hoover and Haier appliances. Through product demonstrations and experiences, we were able to attract many visitors and make the stand a success.

Congratulations to the entire UK team on winning this accolade!

Haier SmartHome resuy

Haier SmartHome released its annual report for 2022 fiscal year, reporting growth of 7.2% year-on-year, with sales revenue of 32.6 billion €.
Despite challenging market environment, Haier Smart Home’s overseas business continue to grow, recording a 10.3% increase in turnover compared to last year.

In the European market, we continued to be the fastest growing Company, recording a double-digit revenue growth of approximately 20% year-over-year, achieving sales of 3.2 billion €.

These strong performance results are even more relevant because they have been achieved in a more complex market than expected caused by high inflation and slowing consumer demand.

CEVA Logistics: three-year storage and distribution agreement with Haier Europe

CEVA Logistics obtained a 3-year contract to provide logistics and distribution services to Haier Europe. The company will be responsible for the warehousing and handling activities for both the B2B and B2C lines, dealing in particular with the entry and exit of goods, the stock management and the order preparation. CEVA Logistics will handle approximately 500,000 outgoing pieces and 500,000 incoming pieces within its 165,000 square meter logistics hub located in Somaglia (Italy), of which approximately 40,000 dedicated to Haier Europe. 


Candy in 2022 was the most important brand in Italy in the washing segment with a volume share of 12.4%. The company acquired by the Haier group in 2019 thus consolidates its position in the Italian home appliance market, in which it has been an iconic brand for over seventy years.


They will lead sales and marketing strategies for the three brands Candy, Hoover and Haier

2023 for Haier Europe begins with two new names at the top of the commercial and marketing area. Sabrina Zara, former marketing director for Italy, is the new Haier sales director while Atena Manca, formerly Haier and IoT brand manager, will lead the marketing division as Marketing Leader Italy.

Both will report directly to Emiliano Garofalo, Italy country manager, and will be in charge of sales and marketing strategies, respectively, for the three brands Candy, Hoover and Haier with particular attention to the development of IoT ecosystems and the concept of ‘zero distance to consumer’.

The decision to focus on two managers already in the team – explains a note – underlines the commitment of the Italian branch in supporting the consolidation of internal growth paths.

Haier Europe financial officer

Nitin Gupta is the new Chief Financial Officer of Haier Europe
Join the Haier Europe Senior Leadership Team, reporting directly to CEO Yannick Fierling.
Web editorial by Web Editor January 12, 2023
Nitin Gupta is the new Chief Financial Officer of Haier Europe
Nitin Gupta, CFO of Haier Europe.
Haier Europe appoints Nitin Gupta as new Chief Financial Officer of the company. Gupta joins the Senior Leadership Team of Haier Europe, reporting directly to CEO Yannick Fierling and directly to Haier Overseas CFO, Yu Yingbo.

As CFO of Haier Europe, Nitin Gupta will assume financial leadership, support the setting of strategic priorities and lead the company’s administration, finance and control department. You will be responsible for accounting, financial planning and analysis (FP&A), treasury, tax and credit management. Gupta will play a key role in ensuring adequate profitability for the company’s growth, in line with Haier Europe’s vision to be consumers’ first choice in smart home solutions


With a 40M EUR investment, this milestone places Turkey as the company’s largest production and export center in Europe to serve European and global markets
Haier Dishwasher Factory opening ceremony
Haier Dishwasher Factory opening ceremony
With an investment of more than €40 million, the new factory will have full capacity of 1 million units per year. The new production facility strengthens Haier’s presence in Europe, where the company stands out for its product leadership across several categories and aims to become among the top three appliance manufacturers in the region.

The new factory – equipped with solar panels – features improved production capacity with high automation levels: operating robots and advanced production processes thanks to 100% automatic measuring systems, leakage detection and full traceability of critical components.

Haier Europe is further establishing its product leadership in the washing sectors in both freestanding and built-in segments for the three pan-European brands – Candy, Hoover and Haier. All products will offer advanced connectivity through the hOn app, the living ecosystem for smart appliances able to connect all products of Haier Europe brands.

“Haier Europe keeps overperforming the market in terms of products and brands leadership and it is the fastest growing company in Europe,” says Yannick Fierling, Chief Executive Officer at Haier Europe. “The expansion of our industrial park in Turkey marks another step in the Company’s growth strategy, and the investments are fully in line with our zero distance to consumers philosophy as they are aimed at providing users with rich and meaningful experiences.”

The new dishwater plant is located within Haier’s New Green Field Production Campus in Turkey where the company has been investing massively in the last two years, lately with the opening of a platform for all standard-sized tumble dryers in 2021. The extension of the washing platforms plays a pivotal role in the go-to-market and customer centricity strategy as the company will continue to invest into new best-in-class energy innovations and launch patented Haier Europe technologies.

Haier Greenhouse’ Laboratory

Haier pleased to announce that they have inaugurated the ‘Greenhouse’ Laboratory at the CNOS-FAP Lombardia – Salesiani Sesto San Giovanni School.

The aim of this new facility is to train new technicians and service specialists, through theory and practical lessons, and foster the acquisition of professional knowledge and skills.

Students of Salesiani School of Sesto San Giovanni will have the opportunity to practice their skills and participate in hands-on training sessions on products from Haier Europe’s three brands – #Candy, #Hoover and #Haier – and, upon completion, be qualified for employment as Field Service Engineers.

Nicola De Guida, Chief Operating Officer Haier Europe said: “The project we launched aims at encouraging the learning of technical knowledge in schools to train new generations on the skills that are mostly required by companies, and therefore promote a faster entry of young talents in the world of work.”

Haier tumble dryer factory

Haier new tumble dryer factory in Eskişehir, Turkey reached the one million units production milestone! The milestone dryer rolling out of the factory was the Hoover H-DRY 500, the new high-technology tumble dryer that guarantees outstanding results in terms of performance, care and durability. To celebrate the achievement,

Production team in Turkey joined together with , Nicola De Guida the Chief Operating Officer, and the Haier Europe Industrial Operations team.

Candy Hoover Hungary also strengthens with a new managing director.

As of August, Candy Hoover Hungary , which is considered one of the leading domestic appliance distributors, will be managed by a new managing director, Márton Rózsa , who previously headed Samsung Electronics Hungary’s consumer electronics business. The company’s first man set a very dynamic development path for the company. This is a prominent stop for the number one player in the American and Asian premium home appliance market,This is a very important period in the life of Candy Hoover Hungary, as we are laying the important pillars of long-term growth. This is a serious motivation for me, because I have always loved challenges where development and construction were the focus. Brand introduction is a rare task in the life of most companies, which is why it is a very important task. The economic situation is also challenging, so it is particularly important how we prepare and do this. Of course, we also want to support the parent company’s efforts to make the Haier brand among the Top 3 in the premium segment in Europe within the foreseeable future,” emphasized Márton Rózsa .