Tag Archives: Haier Europe

Haier Europe Showcases Manufacturing Excellence at Eskişehir Industrial Hub

Posted on by

Haier Europe Showcases Manufacturing Excellence at Eskişehir Industrial HubHaier Europe has welcomed distributor partners to its industrial hub in Eskişehir, Turkey, offering an immersive look inside the advanced manufacturing operations that underpin the company’s growth across the region.Partners toured Haier’s dishwasher, dryer, and cooking factories, gaining firsthand insight into the technologies, quality systems, and production capabilities that support the brand’s expanding product portfolio. The visit highlighted Haier’s engineering depth, its disciplined approach to manufacturing, and the operational scale driving reliability and performance across categories.Operating under Haier’s global manufacturing standards — with continuous improvement embedded throughout — the Eskişehir hub plays a central role in delivering long‑term value for customers, consumers, and partners. The experience reinforced Haier Europe’s commitment to innovation, industrial excellence, and sustained market leadership.WhiteGoodsNow.com will continue tracking Haier’s manufacturing developments as the company strengthens its position across the European appliance sector

Haier Returns to IFA 2026 With a Vision of “Intelligent Possibilities”

Posted on by

Haier Confirms Return to IFA 2026 With AI‑Driven Home Vision

Haier Europe will return to IFA 2026 with its new theme, “Home of Intelligent Possibilities,” showcasing AI‑powered appliances and connected home ecosystems across its Haier, Candy and Hoover brands.

The company will highlight advances in adaptive washing, cooling, cooking and home care, alongside live demos, expert talks and showcooking sessions. Haier will also spotlight its global sports partnerships, reinforcing its premium brand positioning.

Haier’s message for 2026 is clear: the next phase of home appliances is built on AI, seamless connectivity and user‑centred design.

Haier Europe Appoints Jim McEwan as Managing Director for UK & Irela

Posted on by

Haier Europe has confirmed the appointment of Jim McEwan as the new Managing Director for Haier UK & Ireland, marking a significant leadership move for the region’s fastest‑growing major appliances brand.

McEwan brings over six years of senior experience within Haier UK and more than two decades in the home appliances sector, giving him deep insight into the Group’s multi‑brand strategy, retail partnerships, and evolving consumer expectations. Having most recently served as Chief Commercial Officer, he steps into the role with a strong commercial foundation and a clear understanding of Haier’s long‑term growth ambitions.

Reflecting on his appointment, McEwan said he is “genuinely excited to take on this role at such a pivotal moment for Haier UK & Ireland,” highlighting the strength of the team, the brand portfolio, and the company’s commitment to raising the bar in consumer‑focused home appliances.

Haier Europe noted that its continued momentum in the UK & Ireland is underpinned by a powerful product ecosystem, sustained innovation investment, and a focus on delivering outstanding value to consumers. With McEwan at the helm, the business is positioned to accelerate its trajectory in both premium and mass‑market segments.

Haier Europe encouraged partners and industry colleagues to join in congratulating McEwan as he begins this next chapter.

Haier Europe Sets a New Benchmark in Premium Refrigeration With the Horizon Collection

Posted on by

Haier Europe has unveiled the Horizon Collection, a next‑generation refrigeration platform that pushes the boundaries of capacity, food preservation and intelligent kitchen management. Positioned as the company’s new flagship in the multi‑door segment, Horizon reflects Haier’s strategy of pairing high‑end design with advanced AI‑driven functionality.

At the core of the range is NutriBank, a new preservation technology engineered to keep meat and fish fresh for up to seven days while maintaining texture, nutrients and overall quality. For retailers, this positions Horizon squarely in the premium performance tier a space where Haier has been steadily gaining ground across Europe.

The collection also delivers one of the largest internal capacities in its class, combined with top‑tier energy efficiency, reinforcing Haier’s focus on sustainability without compromising storage volume or cooling performance.

Where Horizon moves furthest ahead is in its AI‑powered food management system. Integrated smart cameras and recognition algorithms automatically identify stored items, adjust preservation settings, track expiry dates and help households reduce food waste. This aligns with Haier’s broader vision of a connected, low‑waste kitchen ecosystem, and strengthens the brand’s leadership in smart‑home refrigeration.

With Horizon, Haier Europe is signalling its intent to redefine the premium multi‑door category blending capacity, efficiency and intelligent assistance into a single, future‑facing platform.

Haier Europe announces new appointments in its Leadership Team

Posted on by

Announcing new strategic appointments within Haier Europe Senior Leadership Team.

Phil Knight is appointed Chief Digital Experience Officer. In this role, Phil will lead the digital strategy for a five-star consumer experience, championing a user-first consumer experience.

Paolo Berti is appointed IT Director, where he will drive our IT strategy and digital transformation initiatives in alignment with the company’s business goals.

Marco Bellinzona is appointed Chief Aftersales Officer. Marco will focus on delivering innovative product and service offerings to enhance customer loyalty and retention, while leveraging technology to streamline after-sales processes and improve efficiency.

Simona Baltateanu takes on the role of Cooking & Dishwashing Product Line Leader. Simona will lead the newly merged Cooking and Dishwashing Product Lines, leveraging her proven track record in marketing strategies and product development to drive efficiency and innovation in both categories.

Lucio Trocino will expand his leadership to include the TV Product Line as Head of SDA and TV Product Line. This strategic move combines Trocino’s extensive experience in both SDA and TV businesses with his expertise in commercial operations and product development.

Completing these strategic appointments, Junmin SHEN joins Haier Europe as the new Chief Financial Officer, as previously announced

Haier Europe Welcomes Junmin Shen as New Chief Financial Officer

Posted on by

Haier Europe is pleased to announce the appointment of Junmin Shen as its new Chief Financial Officer and member of the company’s Senior Leadership Team.

In his new role, Mr. Shen will oversee Haier Europe’s Finance organization, leading efforts in strategic financial planning, performance optimization, and shaping key priorities that foster continued business growth.

With more than two decades of global experience in corporate finance, mergers and acquisitions, and strategic transformation, Junmin brings a wealth of expertise to the role. A graduate of both Shanghai University and HEC Paris, he has held senior positions at leading multinational firms including Air Liquide and Schneider Electric. Prior to joining Haier Europe, he served as a strategic advisor at Fosun.

Mr. Shen succeeds Nitin Gupta, who departs Haier Europe after two and a half years to pursue new opportunities outside the organization.

Candy Brugherio Reinvents Itself as Haier Europe’s Service Powerhouse

Posted on by

The iconic Candy Brugherio plant isn’t closing its doors—instead, it’s entering a bold new chapter. Starting 1 July 2025, the historic Brianza site will become a European Service Hub for Haier Europe, specialising in distributing spare parts for household appliances.

🛠️ Strategic Transformation & Investment
Following the end of production in January, Haier will invest €8.3 million to repurpose the facility into a centre for logistics, regeneration, and packaging. This shift underscores the group’s commitment to long-term innovation across its supply chain.

👥 Workforce Transition with Support Measures 
Out of the current 160 employees, 110 will remain in the new operation. The 30% reduction in staff will be handled through voluntary redundancies and social safety nets, coordinated with trade unions, the Lombardy Region, Italy’s Ministry of Labour, and Assolombarda.

🇮🇹 Brianza: Still the Heart of Haier Europe
The region will continue to house Haier Europe’s headquarters, alongside its IoT R&D Centre, Design Centre, and the Candy outlet—maintaining its strategic importance in the company’s European operations.

🎉 Candy at 80: A Brand with Momentum
As the Candy brand celebrates its 80th anniversary, it now accounts for 40% of Haier Europe’s regional turnover and remains a focal point for future investments.

📦 A New Era for Haier’s European Supply Chain
While marking the end of Brugherio’s industrial production legacy, this transformation opens a new phase for Haier’s European logistics strategy—anchored in innovation and sustainability

Haier Europe closes Brugherio plant

Posted on by

Haier Europe today presented to the unions (OO.SS. and RSU) the business transformation plan that includes the rationalization of its production presence in Europe. The plan aims to consolidate production capacity in a few large strategic sites and to carry out an in-depth review of costs and processes, in order to improve operational efficiency and continue to invest in innovation and product and brand leadership.

The plan includes the closure of the Aricestii Rahtivani plant in Romania by the end of March 2025 and the cessation of production activities at the Brugherio site in Italy by June 2025, followed by a reconversion project aimed at minimizing the social impact and preserving its strategic role.

Renewable Energy for Haier Europe Factories in Türkiye

Posted on by

I-REC certificates obtained attest that 100% of the electricity used by the company in Türkiye is generated from green This important achievement, which covers the entire calendar year 2024, is in line with the company’s ongoing commitment to mitigate its environmental impact and contribute to the fight against climate change.Haier Europe’s commitment to sustainability goes beyond renewable energy consumption. In early 2024, the company installed solar panels at its dishwasher factory in Turkey, covering approximately 60% of the energy needs of its dishwasher and dryer production facilities. Additionally, 98% of the total waste generated at Haier Europe’s Turkish production sites was recycled or recovered, as part of its journey to achieve “Zero Waste to Landfill” certification.