Diego Perrone new cooling product line leader for Haier Europe

Diego Perrone has been named new cooling product line leader of Haier Europe. He joins Haier Europe’s senior leadership team and will report directly to CEO Yannick Fierling. Diego Perrone will be responsible for all business decisions related to the cooling product line, executing Haier Europe’s long-term strategy focused on zero distance to customer, IoT & ecosystem and premiumness.

He will also manage the product leadership roadmap to reach all market segments and customers, in line with Haier Europe’s vision to be the first consumer choice in smart home solutions. «In his new role – the company explains – Perrone will coordinate the product line teams to provide the best consumer solutions for food management, thanks to efficient preservation technologies, disruptive design and full IoT integration and take the cooling category to leadership in Europe in the coming five years».

«I am extremely excited to join Haier Europe – Perrone commented -, an ambitious company focused on putting technology near to consumers to create the most attractive IoT ecosystems. I will put my knowledge of the industry at the service of the company to support its growth and to contribute to its ambition of becoming the first consumer choice for smart home solutions».

Perrone achieved a master’s degree in Mechanical Engineering at Tor Vergata University of Rome and a Master of Business Administration at the IE Business School of Madrid. He has an extensive expertise in Corporate Strategy & Marketing, acquired by working across multiple industries and markets, such as Kearney and Whirlpool EMEA.


From 6 to 12 June – Haier Europe is again in the spotlight of Milan Design Week 2022 with Home Switch Home,
an immersive experiential installation that is among the most significant event of Milan Tortona Design Week
“Home Switch Home” will narrate smart home designed by Haier Europe for three international brands Candy,
Hoover and Haier; the result of a continuous attention to technological innovation, artificial intelligence, and
design. Three ecosystems that are shaped around people’s lives, adjust to personal taste and anticipate the
needs and desires, where appliances and services come together to provide a cutting-edge home experience.
Technology, connectivity, and design merge to create innovative solutions designed around values and targets
of each specific brand.
The exhibition area of over 1000 sq.m. is divided into three different macro-areas, dedicated to Candy, Hoover,
and Haier. Every exhibition is a real pathway that starts from an immersive and emotional experience through
the different characters and values of each brand; it follows on with a touch&feel area that provides an actual
interaction with the products, the connected solutions and home scenarios; and it ends with a product
showcase of the latest innovations, with a special focus on built-in products.
The three pathways share the hOn app, the Group’s digital platform, which not only allows an integrated,
intuitive and dynamic management of connected appliances, but also the best streamlined exploitation of
their potential. By adding exclusive functions and services to products, home management enhances and gets
easier, while meeting users’ daily needs. An example of the hOn app digital ecosystem is that dedicated to the
world of wine, which provides a virtual wine cellar for all wine lovers.
“Milan Design Week is for us one of the most important time of the year to tell the general public and the
insiders about our diversified approach for Candy, Hoover, and Haier, the continuous research into innovation
and the bond we have with the design world” – stated Gianpiero Morbello Haier Europe’s Head of Brands &
IOT. – “With Home Switch Home we talk about a change in people, in their habits and homes, as well as the
resulting constant evolution of our three brands and solutions. This is also why we selected Looking Ahead of
Super Design Show 2022 as a thematic framework, and we made it our own with increasingly innovative, quality
and customized applications, where products and services come together in a connected ecosystem that
enhances and facilitates users’ daily experience”.
Haier: Connect To Extraordinary
Following on with the concept presented during last MDW, Haier – the global No. 1 brand in the large
household appliances sector* – focuses its attention again on the person, on visitors in this case, who become
active main character in the space and in a history that perfectly describes their likings and selections. This is
when Internet of beings, artificial intelligence and premium technology find their best expression, which
materialize corporate mission. The whole ecosystem of Haier appliances and connected solutions form the
concept of an interactive and engaging game of mirrors, lights, and sounds, a smart system that perceives the
presence of the person, follows their movements and is shaped around them to provide a tailor-made experience. The holographic and olfactory synaesthesia of Touch&Feel installation engages visitorsin a unique
pathway and provides them with the chance of playing as actors in several home scenarios and in the
fascinating world of the smart home, while being guided by the hOn app. This is also the case with the area
dedicated to the digital ecosystem for wine lovers, developed in synergy with different major partners of the
wine world, Vivino, Tannico, Coravin, Compravini, Sommelier Winebox and Cantine.Wine. The hOn app offers
the chance to all enthusiasts to manage their collection of wines through their smartphones, just by scanning
the bottle label. Visitors can enjoy the experience, create their own virtual wine cellar and discover the first
ecosystem dedicated to their passion. In the exhibition area, technological innovation, quality and refined
design along with customized solutions represent Haier’s soul. Among the main products, CUBE 90 Series, the
fridge that can manage the whole house ecosystem connecting to any Haier appliance in the house: from the
wine cooler Wine Bank 60 Series 7 to I-PRO Series 7 plus washing machine and Superdrum Series 9 washer
dryer, from WASHLENS Series 7 dishwasher to Chef@home Series 6 oven.
Candy: Simplify your Day
This interactive wall developed over three home scenarios, namely Cooking, Washing or Cooling, brings the
visitor to a multisensory environment to discover Candy’s democratic connectivity, an integrated smart
solution system that simplifies your daily life. Through the interaction between the connected products on
display and the hOn app you will be surrounded by the daily routine and see that connectivity is fully accessible
and easy to use for everyone. Great attention was given also to design, with a dedicated space for iCase: the
big innovation to be premiered in a collection of four unique items made in cooperation with four major young
artists: Joey Guidone, Elisabetta Vedovato, No Curves and Scombinato (Antonio Colomboni). Related to iCase,
there will be a contest for the IED (the European Institute of Design) students: the best work will join the four
artists for a capsule collection to be put on display in September at the IFA 2022 in Berlin. To confirm the
brand’s zero distance to consumer approach, the product will be in the spotlight for an interactive installation
that allows visitors to become creative designers and directly decorate their own fridges. Major innovations
stand out, including the new RapidÓ Pro washer and dryer, the new range of RapidÓ dishwashers and Fresco
fridges, the DiVino wine bottle cooler, and the new connected ovens and hobs, among the others.
Hoover: Quality for Life
The whole offers a full immersion in the performances and connectivity of Hoover products through
augmented reality, which highlight the connection of brand with design and technology, which to Hoover
means “Quality for life”: a home experience that puts performance at the service of wellbeing and turns
appliances into a reliable ally that enhances the quality of life. Among the main products, the new wireless H￾Free 900 vacuum cleaner, H-WASH 700 washing machine, the new range of H-DISH dishwashers, the new 5
collection (H-OVEN 500 Steam Plus, H-HOB 500, H-INDUCTION HOB, H-HOOD 500), and H-FRIDGE 700 fridge.
Participation in the Milan Design Week perfectly matches the corporate strategy aimed at strengthening its
leading role in the IoT and connectivity and Haier Europe’s vision of being the first choice of consumers in the
Smart Home context and among the top three appliance manufacturers in Europe.

Haier Europe achieves another record turnover and growth in 2021

The Company’s 2021 global sales revenue reached RMB 227.5 billion, an increase of
15.8% year-on-year
Financial results for 2021 show success of growth strategy for Europe: RMB 19.7
billion in revenue, up 20% year-on-year
Brugherio, April 13, 2022 – Haier Smart Home, the number one Company globally in major appliances, has
released its financial results for 2021 fiscal year, reporting a double-digit growth of 15.8% year-on-year*,
with sales revenue of RMB 227.5 billion. Profitability increased to RMB 13.1 billion, a 47.1% year-on-year
Business in overseas markets achieved record-high revenue and profitability: revenues reached RMB 113.7
billion, a 13% increase in turnover over 2020.
Haier Europe, which is headquartered in Italy, achieved sales revenue of RMB 19.74 billion in 2021, an
increase of 20% year-on-year. It now represents the #4 home appliance manufacturer in the region with
8.1% market share, while Haier Smart Home remains #1 brand in the world in the large household appliances
sector, confirming its podium position for the thirteenth consecutive year**.
In 2021, the Haier brand continued to grow in price index and constantly outperformed the industry in
market share growth.
Haier Europe is consolidating its leadership in the field of connectivity and IoT with a strategy aimed at
taking the Company to the top three home appliance manufacturers in Europe. The robust revenue and profit
margin growth were attributable to meeting the needs of diverse user groups with the optimization of its
multiple-brand portfolio – Candy, Hoover and Haier. Haier Europe improved user experience with innovative
products, where the proportion of high-end sales in Europe increased by 5 percentage points.
In 2021, the Company completed the construction of two new factories in Romania and Turkey which
specialize in manufacturing respectively refrigerators and tumble dryers, and are designed to shorten the
go-to-market and meet customers’ demand at best. A breakthrough was also made in building scenario-
based ecosystem, with the number of registered users on hOn app reaching 4.5 million.
“Despite all the headwinds, we remained committed to our strategy” – said Yannick Fierling, CEO of Haier
Europe – “I’m proud of how we managed to achieve outstanding growth and positive results, delivering our
vision to be the first consumer choice for smart home solutions. This encourages all of us at Haier Europe to
strengthen even more our mission to drive the future of IoT ecosystems and connected scenarios.”
Haier Smart Home has been once again listed in the Global 500 and World’s Most Admired Companies list
by Fortune Magazine and it has also been the world’s only IoT ecosystem brand being named again as
BrandZ Top 100 Most Valuable Global Brands in 2021.