Miele has announced its ‘Quality Ahead of its Time’ TV advertising marketing campaign to run this autumn.
The marketing campaign is stated to double its media spend for 2021 and quadruple its spending in preceding years.
Scheduled to air from October 8 to November 26, the countrywide TV campaign will run on channels such as Channel 4, Sky and ITV and will be supported by on-demand platforms including ITV Hub, Sky and Channel 4 On Demand.
It centres around Miele’s. 120-year historical past in constructing high-quality, top class appliances, most of which the company says are designed to last for 20 years.
Haier smashing it in Malaysia
On September 9, Haier Smart Home won the 2021 Superbrands award in Malaysia. On September 22, Haier Smart Home was awarded the medals and certificates. Haier Smart Home, which entered the Malaysian market 16 years ago, has now become a premium brand favored by Malaysian users.
As a branch of Haier Smart Home, Haier Malaysia was founded in 2005. Relying on the strong global resource platform advantages of the headquarters, Haier smart home solutions and a full range of products are available in more than 1000 stores. In the past two years, Haier Smart Home has also become one of the fastest growing home appliance brands in Malaysia.
Fan Guofeng, head of Haier Malaysia, said that winning the 2021 Superbrands award is credited to the “user-centered” business philosophy. Whether it is the best-selling four-door refrigerator, the large-drum washing machine with stabler operation, or the energy-saving air conditioner featuring self-sterilization and self-cleaning, Haier Malaysia’s products have provided healthy life solutions for Malaysian families in the post-COVID-19 era, and won the trust and support of local mainstream channels.
Shouldering corporate social responsibility, Haier Malaysia has launched donations of anti-epidemic materials and daily necessities for many times to help Malaysian users tide over these difficult times.
Going forward, Haier Smart Home will continue to concentrate on the needs of Malaysian users and create an IoT ecosystem brand with the goal of premium brand transformation.
Elica purifier extractor hood
According to World Health Organization we spend 90% of our time in closed spaces and breathing clean air greatly benefits both our health and mood. For this reason, #Elica is launching its new hood with integrated purifier, #IkonaMaxxiPure. Two products in one, designed to take care of household air every day, because well-being starts at home.
The Elica Ikona Maxxi Pure extractor hood is nothing new. It is an island model 120 cm long with an otherwise quite wise design. But if we look at the technical sheet, we discover that it not only includes a classic air filtration system for a hood (grid and carbon filters, therefore), but also an air purifier similar to those which enrich our test after test comparison. To these conventional barriers is therefore added a HEPA filter which must retain particles larger than one micron.
To avoid seeing said filter being saturated too quickly with grease and fumes, the air purifier part (which also accommodates an activated carbon filter, a combination called Combo Pure Filter by the manufacturer) does not suck what comes through the underside of the hood. This stale atmosphere is first treated by the “extractor hood” part before being rejected towards the top of the Ikona Maxxi Pure, from where it will be sucked by the air purification system to be finally rid of the last. harmful elements (formaldehyde, VOCs, allergens, etc.) it contains.
Inside the Elica Ikona Maxxi Pure. © Elica
Note that each function of the extractor hood can be used independently. It is therefore not necessary to start the entire filtration circuit if you only want to purify the air in the room when you are not cooking.
At its maximum suction level, the Elica Ikona Maxxi Pure extractor hood can swallow 475 m³ / h, which is suitable for a kitchen of 19 m²
Beko Engergy star
Beko Home Appliances USA recently received the 2021 ENERGY STAR® Emerging Technology Award for their induction ranges! Not only have they been tested to have an integrated annual energy consumption of less than or equal to 125 kWh/year but they also only include induction heating technology in the ranges . Congrats Beko on this fabulous accomplishment!
Learn more about Beko and its award winning induction ranges https://www.beko.com/us-en/about-beko/News-Events/beko-home-induction-ranges-earn-energy-star-emerging-technology-?fbclid=IwAR2LuyiDjPHXbEH2wR-pkDVJp2bFIGZLR0s10bHBYzm-NKCRwAJbSKrVtOc
Bertazzoni opens in China
Bertazzoni Spa, a company specializing in high-end kitchen appliances, announces the opening of Bertazzoni Beijing, a commercial branch for the Chinese market based in Beijing.
An expansion that places the company, appreciated for the made in Italy in the world and present in over 60 countries, in a context of strong growth and strategic development. Bertazzoni in 2021 projects a growth in turnover of over 30% on the previous year.
Paolo Bertazzoni, CEO of the company
“We are extremely happy with this operation: the great growth of a segment of consumers particularly interested in premium brand proposals and the quality of Made in Italy, makes China one of the markets with the greatest potential for the Bertazzoni Kitchen Suite”, said Paolo Bertazzoni, fifth generation and CEO of the company. “After having invested in the last three years above all in production plants, with our new three-year investment plan 2021-23 we are carrying out a further investment of 15 million not only for the development of strategic international markets such as China, but also for the ‘product innovation, digitization and the recruitment of new specialized figures, with the aim of continuing to grow our turnover and in preparation for our 140th anniversary in 2022 “..
Always an expression of excellence, innovation, quality and attention to detail, the company achieves over 90% of its turnover abroad. The direct entry into the Chinese market is now part of the strategic and commercial development path of the company, historical Italian leader in the production of high-tech and design kitchen appliances.
Under the leadership of the fifth and sixth generation of the Bertazzoni family, the company has recently expanded the suite of appliances with the introduction of innovative cooking and high-end refrigeration solutions, including refrigerator, freezer and wine cellars.
BOSCH SIEMENS
Bsh goes with its ambitious programs of decarbonizing its value chain. The company first sourced green steel from Salzgitter Flachstahl GmbH in September 2021, thereby reducing its CO2 footprint by more than 66%. Low CO2 steel is to be initially used for mounting brackets in washing machine production at BSH’s Lodz plant in Poland. This is another step on the way to achieving BSH’s ambitious sustainability goals. For Salzgitter AG, the production and market launch of green strip steel is an integral component of its decarbonization strategy.
Bsh’s development and manufacturing processes at its locations all over the world have been CO2 neutral since the end of 2020. «In comparison with 2018 – Bsh Chief Operations Officer Silke Maurer said – we want to shave 15% off our Scope 3 CO2 footprint generated by procuring raw materials and parts, as well as through household appliance usage. In a bid to achieve this, we have always offered our consumers particularly energy efficient products. We are now looking very carefully at areas where we have less of a direct impact, such as the production of raw materials and the recycling of products, for instance. Therefore I am absolutely delighted that we are now able to make decisive progress in decarbonizing the value chain together with Salzgitter AG».
Moreover, the recycling of raw materials and products is major lever for BSH in its endeavors to minimize waste and conserve resources. Consequently, the company is increasingly offering circular business models as well, which enable consumers to rent household appliances or share them. After utilization, the appliances are returned, recycled for reuse and, at the end of the product life cycle, recycled in an environmentally compatible manner. Steel, for example, is subsequently melted down in Salzgitter AG’s electric arc furnaces at its Peine location.
Arçelik, with the 2021 Energy Star®
The U.S. Environmental Protection Agency (Epa) assiegned to Beko Home Appliances, a subsidiary of global consumer durable company Arçelik, with the 2021 Energy Star® Emerging Technology Award for its induction ranges. With this award, every product category for Beko has now been recognized by the Epa as Energy Star® approved and is contributing to reduced emissions and helping create a healthier environment.
The award-winning and lab-accredited Beko induction ranges have demonstrated that they include induction heating technology and have been tested to have an integrated annual energy consumption of less than or equal to 125 kWh/year. The 30” Stainless Steel Pro-Style Induction Range – part of the PRIR34450SS model family – is available in the U.S. and has met rigorous performance criteria to reduce energy use and lower greenhouse gas emissions as determined by the EPA.
Induction cooking zones allow these models to be the source of the heat themselves, warming internally and transferring energy with approximately 85% efficiency and adds an energy efficiency benefit by reducing the workload for the Hvac equipment. The surface remains cool to the touch making cooking safer and desired temperatures reached quicker – providing faster cooking times for families.
«We are honored to receive the Emerging Technology Award from the EPA, solidifying Beko’s commitment to creating high-quality products that benefit the health of the consumer and planet – said Salih “Sazi” Bugay – director of marketing and product management. “Induction ranges serve as an efficient and safe pillar in American kitchens, where cooking without a flame remains in style and holds a solid place in the future of cooking.»
Franke new built-in ovens
Franke‘s Mythos range of ovens also includes two Full Steam products. The models FMY 99 HS XS and FMY 99 HS BK are created for those who love to cook in a healthy way. Thanks to the steam cooking it is possible to cook preserving the nutritional qualities of the food. The user only has to put the water into the tank and select the appropriate function: the electronic sensors will check the cooking times and the correct amount of steam. It is also possible to choose the combined cooking (which use both steam and heat at temperatures between 140° and 220°C) or the PureSteam cooking at 95°C. The new Full Steam models, like the other ovens in the collection, feature a 3.5” full touch color TFT display and the CookAssist technology. Besides, the Smooth2close system ensures that the opening and closing of the oven are silent and delicate. The Multicooking function offers the possibility of cooking up to four dishes at the same time and the CookAssist, with many preset recipes, allows user to easily create any dish, selecting only the type of dish and letting the oven set automatically the optimal program and cooking time. Finally, using the steam power, the Full Steam ovens clean themselves in 35 minutes – at 90° – without the use of chemical detergents but simply by inserting 200 cc of water into the oven.
Ufesa shows how its purifiers eliminate the SARS-CoV-2 virus by 99.97%
Ufesa shows how its purifiers eliminate the SARS-CoV-2 virus by 99.97%
Ufesa’s range of purifiers is capable of trapping and destroying viruses and bacteria with an efficiency of more than 99.97%, including Sars-CoV-2. This has been confirmed by Carolina de la Torre, scientist at the Josep Carreras Leukemia Institute and head of scientific platforms, and Iñaki Castresana, Ufesa communication director, during the presentation of these devices, held last week, in which its performance and innovative technology have been put to the test. The Josep Carreras Leukemia Institute, a public research center, has been responsible for the experimental design for the execution of the microbiological tests of the purifiers.
The differential value of Ufesa air purifiers is found in the innovative and unique antimicrobial coating of the Hepa filters. This coating features an organosilane quaternary ammonium compound with antibacterial, antifungal and antiviral activity. Its particularity lies in the fact that it is an organic, non-toxic and environmentally friendly compound capable of destroying the membrane of bacteria and viruses.
Carolina de la Torre explained how the filters of these devices destroy the SARS-CoV-2 virus, which causes the Covid-19 disease: “the structure of the integral filter system is divided into three parts. The coating of the Hepa filter proceeds mechanically, killing the microorganisms that are trapped in it, since it acts like a blade, being able to pierce the virus membrane ”.
Filtering more reliable and safe for people
Thanks to the effectiveness of the coating, the filters in Ufesa purifiers have also improved. The firm has developed an improved filter that not only traps pathogenic microorganisms, but also actively eliminates them and is also less aggressive to the human body than other existing solutions.
This range of Ufesa air purifiers consists of the PF5500 Fresh Air models, covering surfaces up to 60 m²; PF3500, for surfaces up to 40 m; and PF6500 Clean Air Connect, for spaces up to 115 m².
+12% for German electrical and electronic exports in the first seven months 2021
Zvei, the German electrical and electronic manufacturers’ association, reported the export data of the industry during July 2021 and during the first seven months of the year. According to the Association, the exports of the German electric industry grew by 6.8% (year on year) to 18 billion euro in July 2021. «The recent increase – Zvei comments – was smaller than in the four preceding months, in which the deliveries abroad still had advanced with double-digit rates –of course, not least because of base effects».
In the full first seven months of this year the sector’s exports reach the value of 126.7 billion euro, recording a growth of 12% compared to the year earlier. Imports of electrical and electronic goods, instead, surpassed their corresponding pre-year level by 9.8% in July, totalizing 16.6 billion euro. Here the pace of expansion slowed down, too. Accumulated from January through July 2021 the incoming deliveries reached 121 billion euro. With it, they were up 16.5% on their pre-year level.
Electric exports to the industrialized countries reached 11.5billion in July 2021 (+8.1% year over year). The highest increases were reported for the deliveries to Taiwan (+18.3%), South Korea (+17.8%), the Czech Republic (+14.7%), Italy (+13.5%), the Netherlands (+13.2%) and Sweden (+12.9%). Regarding deliveries to the emerging markets, Zvei reported a merely climbed by 4.5% (year-on-year) in July 2021. With an increase of 53.3% the biggest plus was recorded for exports to South Africa, while deliveries to Brazil (+43.3%) and India (+39.7%) were starkly on the rise, too.
