Dyson investment plan

Dyson reveals the next phase of its five-year, £2.75bn investment plan to develop machines that use software and connectivity to improve themselves. This has been explained by Jake Dyson, the company’s chief engineer, who shows in a YouTube video an update of Dyson’s five-year investment plan that includes products that improve themselves thanks to software and “data science”, allowing solve problems in the machines before the owner is aware of them.

In line with Dyson’s announcement of investment in robotics at the beginning of the year, this new commitment to hire software developers and data scientists reinforces the company’s commitment to its software & connectivity team, which has multiplied by 10 in a decade. .

Led by Jake Dyson, these professionals are working on a new generation of smart products 10-15 years from now.

Hardware, software and connectivity play a key role as Dyson increasingly embeds intelligence into its machines, the MyDyson app and user experience, looking to create self-improving products for the long term. https://youtu.be/Uni7TfoC5e0

MyDyson App

Introducing the new MyDyson™ app.

The MyDyson™ app isn’t just compatible with Dyson smart machines. From hair care to cordless vacuums, you can now register even more of your Dyson technology. For the best Dyson experience.

With expert guides and content, helpful reminders and 24/7 support to help you get the most from your compatible machine.

Unlock additional features and benefits with the MyDyson™ app. Download it today and see how to get more from your compatible machine here: http://ms.spr.ly/6045dMNeb

Dyson goes on hiring drive in the UK and South-east Asia

Dyson has announced that it will hire more than 2,000 engineers and digital specialists in locations, including Singapore.

£2.8 billion (S$5.06 billion) investment plan announced in 2020. This year, £600 million of the £2.8 billion will be spent on investing in technology, facilities and laboratories.The roles to be filled span all levels and are in the electronics, acoustics, design engineering, machine learning, software, data connectivity, and robotics and materials teams. Dyson reported a 5 per cent growth in 2021 to £6 billion, up from £5.7 billion in 2020. Profits also rose in tandem, growing by 16 per cent from £1.3 billion to £1.5 billion


Dyson has opened two new stores inside Milan Malpensa and Linate airports, both inaugurated in December 2021.

The company, which is present in Italy with 16 points of sale, continues its expansion in the retail sector with these openings and enters the airport world, a few months after the opening of the Demo Store in Florence.

The new spaces, focused on hair care products and some of the main novelties of the vacuum cleaner range, place the customer experience at the center in perfect Dyson style, offering 360 ° advice. The main services offered in the two stores are the delivery of purchases all over the world; the presence of Dyson Experts available to customers to help them identify the best solution for their needs and illustrate Dyson technologies; the possibility to try hair care products in order to choose the one that best suits your needs and finally the product customization service.

Dyson’s split with major supplier

Dyson is reportedly cutting ties with ATA IMS, one of Malaysia’s top providers of electronics manufacturing services, which supplies the UK firm with spare parts for vacuum cleaners and air purifiers, over labor-abuse allegations.

The step came after several current and former employees along with an ATA former executive alleged that the company used to hire mostly migrants who were forced to work up to 15 hours a day and to skip rest days to keep up with demand. Moreover, ATA reportedly coached its staff to hide real working and living conditions from Dyson and labour inspectors.

Dyson opens its first Australian store

Australia’s first Dyson Demo Store – Service Centre has opened its doors at Castle Hill in Sydney’s northwest and marks the first space of its kind in the southern hemisphere.

Dyson has expanded its local customer service team with seven new roles at the new 400 square metre Dyson Demo Store – Service Centre who will provide technical support, servicing and maintenance tips.

From styling tips and air purification guidance to cleaning demonstrations, Dyson Experts will help current and potential owners to better understand Dyson technologies.

“We are continually prioritising the experience of our owners with pioneering technologies. We are now bringing that same philosophy to how we sell and repair by delivering the best possible service and investing in a growing onshore team of 228 local customer service experts,” Dyson Australia and New Zealand managing director, Glenn Andrew said.

“We know that people increasingly want to buy from Dyson direct so we developed our Dyson Demo Store – Service Centre with Dyson experts to provide advice, help and guidance using live demonstrations and educational experiences.”

Dyson improve hair dryer

Dyson introduced a new hair attachment for its SupersonicTM hair dryer, equipping stylers with a solution to smooth stray strands without extreme heat. The new Flyaway attachment harnesses the Coanda effect – a phenomenon first engineered for styling within the Dyson AirwrapTM styler – to attract and lift longer hairs to the front, while pushing flyaways through the tress and out of sight.

Dyson engineers gathered in excess of 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world. While stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates. This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage.

The Dyson SupersonicTM hair dryer is the fastest hair dryer, powered by the small, yet powerful Dyson digital motor V9, which spins at up to 110,000rpm. The size of the Dyson digital motor V9 allowed engineers to reposition the motor to the handle for optimum balance in the hand. Intelligent Heat Control measures air temperature over 40 times a second and regulates the heat. This prevents extreme heat damage, to help protect your hair’s shine. Air MultiplierTM technology amplifies air by three times to produce a high-pressure, high-veolcity jet of controlled air, for fast drying and precision styling.

After rigorously testing different hair types in our laboratories, Dyson engineered different attachments for the SupersonicTM hair dryer to style different types of hair: the smoothing nozzle, styling concentrator, diffuser, wide tooth comb, and gentle air attachment

Dyson a cut above

With lockdowns starting to lift around the world and people eager to return to salons, owners, stylists and clients are looking for reassurance over the health concerns associated with post-pandemic life. Now, with a heightened focus on hygiene, salon professionals will seek sanitation solutions in an effort to instil client confidence. Dyson’s pioneering technology is engineered to provide peace of mind with cleaning solutions for stylists at a time when the industry is evolving.