Smeg  brand La Pavoni,

Host, held from 22 to 26 October 2021 in Milan, Smeg took part with the historical brand La Pavoni, acquired by the company in 2019. During the Fair, to welcome customers and visitors, a stand was dedicated to design and tradition, in which history and innovation came together in the models presented to the market.

The protagonist has been the new Diamantina, reinterpreted by Raffaella Mangiarotti and Matteo Bazzicalupo of @deepdesign. Bringing back the first Concorso model of 1956 to its former glory, the machine perfectly embodies the founding values of the historic brand.

Not only novelties, but also an authentic piece of history were presented at the La Pavoni stand: on display the first espresso machine designed and built by Desiderio Pavoni in 1905, L’Ideale, restored by careful restoration. Alongside the domestic models, professional machines were also displayed to guarantee catering professionals innovative solutions like the new version of the automatic Bar T model, designed in collaboration with _blank design studio.

Smeg has acquired fellow Italian company La Pavoni,

Smeg has acquired fellow Italian company La Pavoni, a manufacturer known for its high-quality professional espresso coffee machines.

In a strategic move for both brands, the acquisition will see the two companies sharing industry know-how, while Smeg says that both firms will “continue to create beautifully-designed products whilst re-enforcing the strength of a ‘Made in Italy’ ethos.”

A statement about La Pavoni from Smeg said: “Competing in a high-end market, the company philosophy combines attention to product quality and care for refined aesthetic – not at all dissimilar to the approach Smeg has for the craftmanship of its own appliances.”