Buying group KBBG add Fisher& Paykel

Kitchen Bathroom Buying Group (KBBG), part of DER KREIS, Europe’s leading kitchen and bathroom buying group, has enhanced its appliance offering with the addition of Fisher & Paykel.

Currently operating in nine countries with 3,500 members, the group provides a range of exclusive tailored benefits and services to support and increase the success of each independent kitchen and bathroom specialist i

Ufesa turns 60

Ufesa celebrate 60 years Exclusive events will be held with VIP clients and a very special recipe book will be created for the occasion that will review the different stages and milestones of Ufesa and detail common recipes from each era.

To increase the visibility of the brand and reinforce its positioning, an advertising campaign will also be carried out on TV, lifestyle magazines and digital platforms with a very attractive concept. The graphics show, in a humorous tone, how Ufesa is present at different moments in the lives of users, accompanying them and always being by their side.

The opening of a profile on TikTok, the creation of special filters on their social networks, collaboration with prominent influencers in the cooking sector and holding raffles will be some of the actions that will be carried out on their social networks.

In addition, under the name “60 gifts in 60 days” the firm will reward the most loyal consumers. And for the purchase of an air fryer they can win weekend trips in rural hotels, online cooking courses and Ufesa products.Ufesa takes to more than 80 countries the whole range of products to make easier the life of millions of people

AO.com most trusted retailer

AO.com is the UK’s most trusted major electricals retailer

Recently AO.com passed the incredible milestone of 400,000 reviews on Trustpilot, and we are delighted that so many of these reviews are four and five stars – 93% to be exact

It means that when it comes to major UK electricals retailers, AO.com has the largest volume of ⭐⭐⭐⭐⭐ reviews – with more than Currys, Argos and John Lewis combine

Wilfa wins both the Red Dot and iF Design Awards 2023 for Probaker and Smooth Mix

Functional and user-friendly design with smart functions is the main focus when Wilfa develops new products. We are therefore proud to be recognized for this work by both the Red Dot Award and the iF Design Award, and to receive awards for product design 2023 for both the Probaker kitchen machine and the Smooth Mix hand mixer.

– It is a pleasure to receive awards from two recognized institutions, for two product designs, after extensive development and design processes. We see this as confirmation of our focus and determination in the work with innovative product development, says Morten Hoff, CEO of Wilfa.

In connection with the Red Dot Award, the products have been thoroughly reviewed and assessed according to, among other things, design quality and degree of innovation. Being selected from among a strong group of participants is, according to the Red Dot Award, testimony to the products’ extraordinary quality.

The iF Final Jury evaluates each product based on five criteria: differentiation, form, function, idea and effect. Both the Probaker kitchen machine and the Smooth Mix hand mixer received high scores on each of the five criteria – with the emphasis on form and idea for Probaker and differentiation for Smooth Mix.

Wilfa Probaker kitchen machine

The Probaker kitchen machine is designed to utilize functions that are unique to professional kitchenmachines, and with a minimalist appearance adapted to the Nordic home. The product’s visual form is strongly linked to function.

The Probaker kitchen machine and the Smooth Mix hand mixer are winners of both the Red Dot and iF Design Awards 2023.

In the development process, Wilfa and Eker Design collaborated with both the Norwegian national baking team and hand-picked, enthusiastic hobby bakers to achieve the goal of creating a kitchen machine that provides a professional baking result for all users, regardless of experience.

Wilfa Smooth Mix hand mixer

Smooth Mix is ​​designed and developed with ease of use in mind. By focusing on the tactile points in addition to the functional properties, Wilfa Smooth Mix feels like something new. Special emphasis has been placed on the geometry of the whisks, which are optimized for efficient whipping of cream, egg whites and the like.

In the design and development process, we have combined our internal product development resources with the Norwegian design agency Permafrost. Together with our baking experts, the goal was to achieve optimal settings for low and high speed, with enough torque to handle dough hooks and heavy workloads, all in a stylish package

Electrolux update

After 2 very favorable years for its business, as for all home furnishings, Electrolux has been in difficulty since the end of the health crisis. The Swedish group had launched a cost reduction plan in September 2022, which mainly concerned Europe and North America, with the aim of improving the profit of 2023, recalls Reuters . The Swedish manufacturer would have separated from 4,000 employees in October (8% of its workforce) to “reduce costs, cushion the fall to come and leave serenely” , and specify LSA. Electrolux even closed 2 factories in Hungary (refrigerators) and in Memphis in the USA (ovens). The group recorded some €12 billion in sales in 2022, but a net loss of €116 million. Its turnover was up by 9% in the 1st quarter of 2023, but with a further loss of €52 million.

According to the Bloomberg agency , the Chinese household appliance giant Midea (€45.4 billion in sales in 2022, +0.8% vs 2021) would be interested in acquiring Electrolux. Following this announcement on May 2, Electrolux shares gained around 4% on the Stockholm Stock Exchange, and were at the top of the Stoxx 600. Note that Midea had helped the manufacturer to introduce the AEG brand on the Chinese market . in 2016. According to Reuters and Bloomberg , analysts at JPMorgan questioned whether such a takeover would gain regulatory approval after geopolitical concerns escalated over the Ukraine crisis, given that the United States is the largest market from Electrolux.

According to Bloomberg , Samsung is another potential buyer of Electrolux. “Here we see a bit lower regulatory risk, but Samsung has already built its ecosystem in the West and we believe Electrolux would add little value to that,” JPMorgan said through Reuters , picked up by Boursier.com . Paul Palmstedt, spokesman for Electrolux, has not commented on these elements since May 2. No comment either from Midea, to date…

According to the Bloomberg agency , the Chinese household appliance giant Midea (€45.4 billion in sales in 2022, +0.8% vs 2021) would be interested in acquiring Electrolux. Following this announcement on May 2, Electrolux shares gained around 4% on the Stockholm Stock Exchange, and were at the top of the Stoxx 600. Note that Midea had helped the manufacturer to introduce the AEG brand on the Chinese market . in 2016. According to Reuters and Bloomberg , analysts at JPMorgan questioned whether such a takeover would gain regulatory approval after geopolitical concerns escalated over the Ukraine crisis, given that the United States is the largest market from Electrolux.

According to Bloomberg , Samsung is another potential buyer of Electrolux. “Here we see a bit lower regulatory risk, but Samsung has already built its ecosystem in the West and we believe Electrolux would add little value to that,” JPMorgan said through Reuters , picked up by Boursier.com . Paul Palmstedt, spokesman for Electrolux, has not commented on these elements since May 2. No comment either from Midea, to date…

Electrolux Group sets provision mainly relating to French antitrust case

Electrolux Group will set a provision of approximately SEK 650m in connection to the previously reported investigation of alleged breaches of antitrust rules in France between 2009 and 2014. A minor part of the provision relates to settlement of another legal matter in Europe. The provision will be reported as a non-recurring item affecting operating income for Business Area Europe in the second quarter of 2023.

As previously disclosed in press releases and annual reports, Electrolux Group became in 2013 the subject of an investigation by the French Competition Authority regarding possible violations of antitrust rules. The Competition Authority thereafter decided to conduct two separate investigations of which the first, relating to the period 2006-2009, was completed in December 2018.

The provision communicated today relates to the second investigation. In February 2023, the Competition Authority issued a Statement of Objections involving various parties within the home appliance sector and where Electrolux France was alleged to have acted in breach of antitrust rules in France between 2009 and 2014.

A settlement has now been agreed with the Competition Authority and Electrolux Group is therefore in accordance with accounting principles setting this provision. The final amount will be decided at the end of the procedure.

New fully integrated dishwashers by Bertazzoni

Bertazzoni offers a professional range of dishwashers. Among the new models, we can find the DW6083PRTS 60 cm fully integrated dishwasher with sliding door system. The producs features a perfect fit for any kitchen.

The sliding door system lets the decorative panel slide up by 9cm for the perfect fit with up to a 2cm plinth. Moreover, the DW6083PRTS dishwasher is large enough for up to 15 place settings on three racks.

It is also easy to use, thanks to the touch controls with LED display that let user access 8 programmes from Eco to Self-cleaning, with 4 functions. Finally, the model is insulated to keep noise levels at a low 42db and, like all Bertazzoni new dishwashers, it is new C energy rated.

Xiaomi new Mijia 400L refrigerator

Xiaomi continues to extend its home appliances product line with the launch of Mijia Italian Style 400L 3-door refrigerator
The Chinese consumer electronics and smart appliances maker, Xiaomi is known mostly for its advanced yet affordable smartphones. However, the company has been making major strides in the appliances market.

This year alone Xiaomi has already introduced two fridge models in China and now with the launch of its new 3-door refrigerator, the firm is again expanding its home appliances range.

Roomy AND compact

On the outside, the new Xiaomi Mijia Italian Style 400L Refrigerator boasts a pure white body with a streamlined ultra-modern design. On the inside, it provides ample storage space for refrigerated and frozen foods.

Thanks to its thin-walled foaming technology, the new fridge boasts a compact design while still maximizing its fresh storage capacity. While measuring just 600 x 635 x 1911 mm, the Mijia Italian Style 400L offers ample interior space -the refrigerator has a capacity of 252L and the freezer a capacity of 148L- without taking up a lot of space in users’ kitchens.

Apart from its clean exterior design, the new refrigerator is also well-organised on the inside with practical compartments and drawers to maximise its capacity. The appliance’s dual-layer freezer drawer allows for easy access to frozen items while its sealed independent variable temperature drawer offers three temperature modes, ensuring optimal conditions for preserving food.Xiaomi has packed its usual tech prowess into the new Mijia Italian Style 400L. The fridge comes equipped with a variable frequency compressor and fan combination as well as a dedicated temperature sensing device, a technology that monitors and maintain the appliance’s steady cooling temperatures and minimises temperature fluctuation.

Beyond its cooling capacity, the new fridge has been fitted with air circulation technology, preventing food from sticking together and preserving freshness. In addition, Xiaomi’s latest appliance features a silver ion antibacterial and deodorising module in the refrigeration area, which absorbs odours and keeps the refrigerator smelling fresh.

The new fridge was also built with energy efficiency in mind. Officially labelled with a second-level energy consumption rating, the Mijia Italian Style 400L consumes only 0.89 kWh of electricity per day. Moreover, the refrigerator operates quietly, with noise levels as low as 36 decibels addition to its high-tech functionality, the Mijia Italian Style 400L also fits into Xiaomi’s smart home ecosystem, which includes robot vacuum cleaners, smart cameras, air fryers and blenders, and offers convenient connectivity.

To control the appliance, users have three options: they can control it using the touch panel presented on the fridge body, with the XiaoAI Assistant voice assistant using voice commands, or they can use the company’s Mi Home app from their smartphones.The launch of the Mijia Italian Style 400L comes after the appliance maker introduced its Mijia Side by Side 610L Ice Crystal White and MIJIA 540L refrigerators earlier this year, but these Xiaomi large appliances are only available in China. Although the firm’s products are already present in over 100 countries around the world, the company has not yet shared any plans for international distribution.

Based on the success Xiaomi products have found outside of their home market, it is not unlikely the that the company will look to bring its large kitchen appliances to international markets. In a recent statement, Ou Wen, Xiaomi’s General Manager for Western Europe, commented that “Xiaomi sometimes prioritises launching its new products in its home market before…other regions. This allows the company to generate initial feedback before launching the product globally.”

According to Canalys, Xiaomi ranks among the top 3 companies in the global smartphone market, in terms of smartphone shipments. The company’s AIoT (AI+IoT) platform has some 589.4 million smart devices connected to it.

Unox SuperOven

Unox brings all its professional know-how in the home, with a range of advanced home appliances, such as the SuperOven models. The Model 1 is a technological solution 100% Made in Italy. It integrates the high performance of a a professional oven with an iconic Italian design. The oven is a technological totem that exploits the power and versatility of two professional ovens.

SuperOven is equipped with an easy and intuitive digital panel that allows to activate over 400 cooking programs, for which user simply selects the type of food and the desired result and the oven automatically determines the settings adapting them to the quantity fired. The model also features a practical accessory drawer designed to keep kitchen utensils perfectly organized and close at hand: from professional pans to the smoker, up to the automatic washing detergent.

Finally, Unox has equipped Super Oven Model 1 with an integrated steam condensing hood with professional activated carbon filters that absorb cooking vapors and eliminate odors in the kitchen, keeping the air always fresh and clean.

Haier Germany

Haier is delighted to share the news that their new warehouse facilities at our site in Ansbach, Germany have commenced operations!

This marks a significant expansion for Haier Germany, not only do they now have a spacious warehouse and mezzanine area, but they have also incorporated technology rooms and offices into the facility.

The new warehouse enables Hairer to continue our growth, to serve their customers even better and faster, in line with our zero-distance approach.