Electrolux Group will continue to expand its investment in China, an executive of the Fortune Global 500 company said recently.
“China is not only the second-largest economy in the world, but also the middle-class consumers here are growing very fast, who are looking for products with good quality to improve the standard of living,”
“This is good for global companies like Electrolux, and this is why we remain highly confident” about the Chinese market, he said.
Electrolux has been expanding its footprint in China over the years, having established manufacturing factories across the country and a research and development (R&D) center in Shanghai. The company has also been in contact with around 100 strategic partners in China.
“Electrolux factory in Hangzhou produces products not only for China, but also for Asia Pacific,” and that the R&D center in Shanghai, one of the companies’ five global R&D centers, develops products tailored for consumers in China.
Over the past three years, China managed to achieve an average annual growth of 4.5 percent, far exceeding the global average. Electrolux also had a good performance during this period.
“By doing business integration, Electrolux China grew the business by 61 percent in 2020 and by 58 percent in 2021,”
“The Chinese market is a strategic market for Electrolux. We will continue to expand our investment in China and further promote the brand influence in China,”
In the eyes of the executive, China’s clear objectives and policies concerning carbon emission and sustainable development will bring great opportunities for Electrolux, which has declared its global commitment to achieving carbon neutrality across its value chains by 2050.
China will actively promote technological progress in relevant fields, adding that he looks forward to in-depth cooperation with Chinese partners in this regard.
Category Archives: Manufacturing
BSH celebrating
On March 1, 1993, the German concern BSH (Bosch Siemens Hausgeräte Group), the largest manufacturer of home appliances in Europe, became a 100 % owner of Gorenje MGA.
Over 30 years, the company has undergone a radical transformation. At the time of the takeover, the factory employed 466 people and produced simple small motor-powered home appliances, clocks and wall scales. Today, the Nazarje plant (BSH Hišni aparati d.o.o. Nazarje) employs 1,800 people, including more than 250 engineers and is the most important small home appliance manufacturing plant in the BSH Group.
To our based home appliances producion they have added Premium appliances such as coffee, built-in coffee, cookit to the basic appliances, which play an important role in the smart kitchen for the future. In 30 years, the factory produced just under 153* million small household appliances (including the production plan for this year).
BSH are more than proud of the 30-year success story of BSH’s operation in Slovenia, and our look forward to development and success stories in the future as well.
LG’s Inverter Direct Drive Motor Reaches Milestone With 100 Million Units Produced
A Key Component of Premium LG Washing Machines for More Than Two Decades,
Company’s Innovative Motor Technology Continues to Evolve for Excellence
SEOUL, March 10, 2023 — LG Electronics (LG) announces that the production of its Inverter Direct Drive™ (DD™) motor has exceeded 100 million units. The company’s differentiated motor technology is a major factor in the strong, reliable performance and continuing global popularity of LG’s industry-leading laundry solutions.
From 1998 to the end of 2022, the company produced, on average, over 12,000 Inverter DD motors per day. LG’s Inverter DD motor connects directly to the washing drum, an innovation that helps make LG washing machines more durable and dramatically reduces noise and energy consumption during operation.
LG has refined the Inverter DD motor over four generations, continuously improving the technology and its performance capabilities to deliver greater customer value. The company holds over 240 Inverter DD motor related technology patents in Korea and internationally. In 2019, the company applied Artificial Intelligence (AI) to the Inverter DD motor to further enhance its efficiency and effectiveness. Used in LG’s premium washing machines and dryers, the AI DD motor leverages deep learning technology to detect the weight of each load and the types of fabrics being washed. It then selects the optimal combination of drum movements from the company’s proprietary 6 Motion technology – which enables six discrete drum movements – to care and clean for users’ laundry.
Last year, LG brought its advanced Inverter DD motor to its dryers for the first time. Like the company’s washers, LG dryers also offer 6 Motion (Tumble, Swing, Rolling, Stepping, Scrubbing and Filtration) technology to boost drying performance and minimize fabric damage. LG’s inverter motor technology – specifically, the AI DD – became the first home appliance technology to earn Deep Learning AI Verification from global safety science company UL (Underwriters Laboratories).
“The number of Inverter DD motors produced points to the excellence of the motor technology LG has developed for its premium laundry solutions,” said Kim Yang-sun, head of the Component Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “We will continue to create highly efficient core components that boost the performance and reliability of our products while also reducing carbon emissions during operation.
Lofra new commercial director
Lofra, Luigi Del Giacco is the new commercial director
Luigi Del Giacco (photo) is the new commercial director of Lofra, the well-known company that has been a well-known brand in the premium cooking segment since 1956 and is now owned by the international group led by Seyed Salehizadeh Mohammadreza. Lofra sets itself the goal of continuing on the growth path focused on 100% made in Italy, thanks also to the experience of the workers who still today in the over 33,000 square meters of the Torreglia (Padua) plant give shape to products that are appreciated all over the world the world.
Roborock first washing machine
Robot vacuum manufacturer, Roborock, has released the Roborock H1 washing machine in China. The product is a reflection of the brand’s expanding portfolio within the smart home ecosystem. The Roborock H1 washing machine uses low-temperature air circulation to dry clothes efficiently without damage to the clothesThe H1 washing machine uses an energy-saving algorithm for the drying process together with Zeo-cycle low-temperature drying. It uses warm air circulation to remove water from the fabric and prevents shrinking. The built-in algorithm automatically stops drying when the machine detects dry clothes. There are 25 washing and drying modes available with the washing machine. The Roborock H1 has a self-cleaning mechanism and the machine can be controlled via its touchscreen or the companion app.
The washing machine can handle up to 12kg of clothes and is available in either black or white variants. The machine is 34.4 inches tall and can be pre-ordered from Roborock. The Roborock H1 washing machine has a 5,999 yuan (~$874) launch price with a 100 yuan (~$15) deposit until March 20. The original price of the H1 washing machine is 7,299 yuan (~$1,063). Roborock is yet to provide availability and pricing information on the product in overseas markets.Roborock has carved a niche for itself with its array of robot vacuum cleaners available in several markets. It hopes to leverage its excellent record in the home cleaning segment of the market to market the new H1 washing machine.
Pelgrim stops producing gas hobs and cookers after 70 years
The Dutch kitchen brand Pelgrim is the first player in the industry to announce that it will completely stop the production and sale of gas hobs and cookers. The company, which has been marketing gas stoves since 1952, focuses entirely on electric stoves with a view to the energy transition.
The company focuses entirely on electric hobs, in particular the popular induction hobs from its own factory. Convenience, safety and durability are the main reasons why more than 95% of people choose induction when purchasing a new cooktop.
The last Pelgrim gas appliances that are still in stock at kitchen specialty stores may still be sold. Consumers with a gas appliance can still contact Pelgrim for questions. For your information, the Pelgrim website only lists the latest models that may still be for sale in the store.
The traditional Dutch brand Pelgrim was founded in 1920 with the opening of the NV.emailleerfabriek Neerlandia by Messrs JMG Oorsprong and BJ Pelgrim. After the discovery of natural gas, the first houses in the Netherlands were connected to natural gas in 1951. A year later, Pelgrim started producing its gas stoves and later also gas stoves. In 2022, the last Pelgrim gas hob rolled off the production line.
BSH defends vacuum cleaner patent against Electrolux
The German Federal Court of Justice has upheld a vacuum cleaner patent owned by German manufacturer BSH, thus overturning a first-instance ruling. It is now likely that infringement proceedings will resume. A parallel dispute in Sweden has resulted in a referral to the CJEU concerning jurisdictional questions.Since 2007, BSH Hausgeräte and Electrolux have been fighting over vacuum cleaner technology. Now the German Federal Patent Court has upheld a patent owned by BSH, meaning suspended proceedings in Düsseldorf could now resume
Whirlpool joining U.N. Global Compact’s CEO Water Mandate wil
Whirlpool CEO and Chairman Marc Bitzer has signed a commitment to join the U.N. Global Compact’s CEO Water Mandate, a platform for business leaders to advance water stewardship. Endorsing companies commit to actions that conserve water across six key areas, including our operations and products, supply chain, watershed management, collective action, public policy, community engagement and transparency. “Joining the U.N. Global Compact’s CEO Water Mandate will help to guide us in driving business awareness and actions in support of achieving some of our key Sustainable Development Goals,” said Whirlpool Corp. Chairman and CEO Marc Bitzer. “We’re proud to join this compact along with more than 230 other endorsing companies, and we look forward to continuing the implementation of changes in our operations worldwide that will conserve water for current and future generations.”
LG India new production line
After more than 25 years of providing people in India with innovative products, LG has become a household name in the country by building its reputation as the top producer of home appliances. Last year, the company was even named by TRA Research as the Most Trusted Brand in the refrigerator and washing machine categories as well as the air conditioner and microwave oven categories, which not only suggests LG India has retained trust and leadership, but also enhanced its portfolio in this vital market.
So, to perform its duties as an industry leader while reaffirming its commitment to the government’s ‘Make in India’ mission, LG has invested a total of approximately 24 million USD to open a new manufacturing line for its premium side-by-side refrigerators in Pune, India.Equipped with advanced technologies and machineries, the upgraded Pune campus can produce 200,000 side-by-side refrigerator units every year as well as a large number of double-door and single-door refrigerators.
Electrolux Group has received a Statement of Objections from the French Competition Authority
The French Competition Authority has issued a Statement of Objections involving various parties within the home appliance sector and where Electrolux France is alleged to have acted in breach of antitrust rules in France between 2009 and 2014.
A Statement of Objections is a formal step in an investigation whereby the investigation services of the French Competition Authority (Autorité de la Concurrence) inform the concerned parties of its preliminary findings (before the case is presented to the judging panel of the French Competition Authority). The Statement of Objections does not prejudge the final outcome of the case.
As previously disclosed in press releases and annual reports, the company became in 2013 the subject of an investigation by the French Competition Authority regarding possible violations of antitrust rules. The Authority has thereafter decided to conduct two separate investigations one of which was completed in December 2018. The Statement of Objections that now has been issued relates to the other investigation.the French Competition Authority’s Statement of Objections it is alleged that various parties within the home appliance sector have breached the antitrust rules. In particular, Electrolux France is alleged to have breached the antitrust rules by conducting resale price maintenance in the home appliance sector between 2009 and 2014 and by exchanging with other parties competitively sensitive information relating small appliances in France between 2009 and 2014.
The Statement of Objections is currently being carefully analyzed and Electrolux is preparing its defense. Nevertheless, given the alleged infringements and the nature of this investigation, it cannot be ruled out that the outcome could have a material impact on the Group’s financial result and cash flow. At this stage it is however not possible to evaluate the extent of such an impact.
This is information that AB Electrolux is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication
