first production of Gorenje connected washing machines at the Velenje laundry appliances factory. This new generation of washing machines and tumble dryers will be available in Advanced, Advanced+, and Superior lines, which we will launch on the European markets in the coming months. With these appliances, the Gorenje brand is entering a new market in the segment of connectable appliances.
Connected appliances have become a staple in recent years, and laundry care is no exception. According to forecasts, by 2026, every second washing machine available in white goods stores will already have the option of connecting to the internet.
Appliances under the Gorenje brand are designed to make everyday tasks easier for the consumer. All connected appliances can be managed via the ConnectLife application, which, in addition to washing machines and tumble dryers, also allows the management of other Gorenje brand products (refrigerators, ovens, dishwashers, etc.) to create a smart(er), easier manageable home and allow for more free time and less fuss for the user.