The De’Longhi Group recently welcomed over 200 global managers to its annual Global Sales & Marketing Conference—an event designed to energize strategic initiatives and reinforce the Group’s leadership ambitions. The gathering spotlighted strong consumer response and commercial success across several recent product launches, enhancing brand positioning across all business units.
Key innovations celebrated at the conference included multiple award-winning products recognized with both Red Dot and iF design distinctions. De’Longhi unveiled its new coffee machines—Prima Donna Aromatic, La Specialista Touch, and Dedica Duo—each reflecting the brand’s commitment to quality and user experience. Kenwood expanded its popular “Go Collection” and launched the new Cooking Chef, advancing its footprint in the food preparation space. Braun introduced new models to its air fryer range and elevated its premium ironing segment with the CareStyle 9 and QuickStyle 7. Meanwhile, Nutribullet broadened its reach with the Flip portable blender, entering new categories while reinforcing its presence in blending.
Looking ahead, the conference also showcased the upcoming product portfolio—merging technological innovation, iconic design, and the trademark “joy of use” that defines the De’Longhi Group. These future launches reflect a meticulous process where consumer insights, advanced industrial design, and manufacturing excellence converge under the “Made by De’Longhi” philosophy, promising to enrich everyday life for users around the world.
Category Archives: Kettle
Red Dot Awards to Candy, Hoover and Haier
Haier Europe has confirmed its position as a major player on the international design scene by winning four prestigious Red Dot Awards. The awards went to two innovative Candy products – the Candy Bake 800 oven and the Candy Fresco 500 refrigerator, to the Hoover HF2 vacuum cleaner, and the Haier I-Master Series 7 small kitchen appliances line.
With over sixty years of history, the Red Dot Award is one of the most influential international awards dedicated to product design, evaluating excellence in aesthetics, functionality, and innovation. The Candy, Hoover, and Haier brands once again stand out for their ability to combine advanced technology, style, and a deep understanding of real consumer needs. The four award-winning products




Braun won three Red Dot Design Awards
Braun won three Red Dot Design Awards this year for the MultiQuick 5 Pro Hand Blender, CareStyle 9 Steam Station and QuickStyle 7 Garment Steamer!
Great design doesn’t happen by chance—it takes dedication, creativity, and a team that constantly pushes boundaries. Despite belonging to different categories, Braun products share a cohesive design language characterized by minimalist aesthetics, functional elegance, and a consistent look and feel.

Haier series 7
The new series 7 Imagine making your coffee in the evening, and in the morning the coffee is hot.
A double chamber allow this, for 12 hours.
With this you save water and energy. Besides the beautiful look , the quality of the construction is something outstanding.

Morphy Richards Cassini kettle
The Morphy Richards Cassini Jug Kettle was a standout at the Exclusively2024 trade show, captivating attention with its unique design.
**Elegantly crafted**, this 1.7-litre kettle boasts a **hexagonal raised relief pattern** that adds a touch of sophistication. Its **modern curves** and **fashion-forward color combinations** render it not just an appliance, but a statement piece that enhances any kitchen countertop. Designed to coordinate with a **4-slice toaster**, it creates a harmonious look in any culinary space. The kettle’s **ergonomic handle** and **precisely engineered spout** ensure a smooth and spill-free pouring experience. Additionally, the **3kW heating element** guarantees a quick and efficient boil, making it as practical as it is stylish.

Groupe SEB shows new products
Groupe Seb needed a spacious Parisian space to present its new 2024 products, as varied as they are surprising for their innovative and eco-responsible character. The main representatives, the product managers of each brand ( Krups , Moulinex , Tefal , Lagostina , Calor , Rowenta , etc.) and the chefs hosted this event highlighting flagship products such as the Cookeo , the Easyfry and the Companion of Moulinex which is celebrating its 10th anniversary. A real success, demonstrating the innovative strength of Groupe Seb.
This goes hand in hand with its good results for the 1st quarter , where sales reached €1,893 million (+7.3%). “The year 2024 is starting in line with our expectations, with robust organic sales growth, once again exceeding 5% this quarter ,” says Stanislas de Gramont , Managing Director. In a recovering consumer environment, the Small Household Equipment market remained resilient, with Consumer Sales outperforming (+5.8%).
Culinary preparation is on the rise
A segment in which strong growth is occurring, Air Fryers have not escaped the iconic Moulinex brand . Through different formats (4.2L; 6.5L; 8.3L), the Easy Fry offers many functions: synchronized cooking which allows you to make several recipes, Easy Fry & Grill technology acting as a fryer and grill and , for the largest format, double cooking. For pizza lovers, the brand presented a device similar to the others, but with a real difference: its pizza format, with wider cooking plates.
On the smart kitchen side, new versions of Cookeo are emerging. The Cookeo 9-in-1 and 10-in-1, with a more modern design and a more pleasant color interface, are equipped with new cooking modes: yogurt, slow cooking, and sous-vide. With, for the latest model, an additional program: “dough rising”. Finally, the Cookeo Mini Eco Design has been designed in a more compact format, with 50% recycled material. In addition, it can save up to 82% energy compared to conventional cooking. Another feat of the group on robots: Moulinex’s I-Coach Touch appears in 2nd position in the ranking established by UFC Que Choisir .
Finally, the 10th anniversary of the Campanion de Moulinex will be marked by a major promotional event. For one month, from May 14 to June 14, consumers will have access to the “buy one, get one free (€1)” offer.
Made in France and relaunch of the Calor brand, for floor maintenance and beauty
Rowenta , the group’s flagship floor care brand, highlighted Made in France and eco -design . Notably through its first X -Force Flex stick vacuum cleaner made in Normandy, which was previously made in China, and the Green Force Cyclonic Max canister vacuum cleaner made from recycled materials.
Finally, the beauty segment revalued the Calor brand, which is making a comeback with the new compact and lightweight Maestria Nano hairdryer , with three temperature levels, and Reverso , a 2-in-1 blow-drying brush.

Ultimate products revenue down
Ultimate Products has said Brits are buying fewer airfryers than before, leading revenues to drop four per cent in the second half of the year.
Ultimate Products, which owns Britain’s oldest houseware brand Salter founded in 1760, reported revenues of £84m, down from £87.6m in the first half of 2023, which it said was due to waning sales of the machinesThe group, which sells Russell Hobbs cookware and laundry products under licence as well as owning the Beldray brands, floated on the London Stock Exchange in an IPO worth more than £100m in 2017.
World leader in small household appliances
Groupe SEB End-of-year 2023 sales confirmed the good performance of the results of the world leader in small household appliances, as confirmed by Stanislas de Gramont, Managing Director: “Groupe SEB returned to good organic growth momentum in its sales in 2023, and returns to the 8 billion turnover mark for this financial year.” A figure up slightly, by 0.6%, achieved in a difficult economic context.Groupe SEB achieved sales of €8,006 million in 2023, up 0.6% (i.e. +€46 million) in published data. Organic growth stands at a good level of 5.3%, or +€420 million. It is offset by a negative currency impact of the same magnitude coming from the depreciation of several currencies compared to the euro (notably the Chinese yuan). Finally, the turnover includes a limited scope effect linked to the integration of the acquisitions of Zummo, La San Marco and Pacojet.The Group’s Professional activity continued its excellent trajectory, posting organic sales growth of 16.2% in the 4th quarter, on a more demanding base effect. This activity brings together Professional Coffee, which constitutes nearly 90% of sales, hotel equipment, Krampouz, Zummo and Pacojet.
In 2023, the turnover of the Professional activity stood at €962 million, up 26.5% like-for-like compared to last year.
This remarkable performance is mainly due to record sales in Professional Coffee driven by the Group’s main markets (China, the United States, Germany and the United Kingdom), both in machine sales and supply. Services. Machine sales were supported by an increasingly extensive and diversified customer portfolio, supporting the recurrence of turnover, as well as the deployment of major contracts with key customers such as Luckin Coffee in China, Greggs in the United Kingdom. or QuikTrip in the United States. Furthermore, the continued development of services and their digital component reinforces the attractiveness of the Group’s offering and contributes to strong growth in turnover.
Furthermore, the Group made significant developments in 2023 to support its strategic ambition in Professional. The acquisition of La San Marco allows the Group to extend its product offering to traditional coffee machines, and that of Pacojet strengthens the Group’s presence in professional kitchens.
Groupe SEB also announced the construction of its first Professional Equipment Hub in Shaoxing, China
Ufesa participates in Ambiente 2024
Ufesa presents its new products and its wide variety of kitchen and home products in the new edition of Ambiente, which was held from January 26 to 30, 2024 in Frankfurt. The company shares prominence with Zelmer and SDA, other of the group’s brands.
Currently, the firm is working on the development of products aimed at transforming the culinary experience to adopt healthier and more efficient practices. Among the new launches, there are several categories such as coffee makers, air fryers and blenders.
The Sensazione super-automatic coffee machine is a 100% made in Spain product, which stands out for its Safe and Grind stainless steel grinder, its 5 adjustment positions and the tank for lovers of ground coffee. It has Friendly Clean technology that simplifies cleaning and maintenance. Thanks to One Touch, you can select the type of coffee, the quantity and choose 3 intensity levels according to the consumer’s preferences. Likewise, the Capriccio 12 Delux drip coffee maker, with a 12-cup capacity, is equipped with a permanent filter, anti-drip valve and automatic shut-off.
The firm also exposes one of the most successful product categories, air fryers. Some of the models that can be seen at the fair are the Magnum digital air fryer, which is distinguished by its large capacity of 23 l, dual resistance for uniform cooking and 8 preset programs, including rotisserie; and the Inox Eagle air fryer, with a window and interior light in its 6.5 l bucket.
Within the extensive variety of Ufesa mixers, there are models with whisks, cups and kneaders. The Vario range includes a model with an XL foot and features an ergonomic design. In addition, its great power and 4 titanium blades allow you to make creams, smoothies and even crush a block of ice.
The B&B Trends group has a wide variety of high-quality technological solutions with the characteristic seal of European Manufacturing.


Severin change at the top
SEVERIN, the internationally known German quality brand for electrical household appliances with a history of more than 130 years, is starting the year 2024 with new momentum and a clear goal to initiate the next phase of growth. Dr. Joyce Gesing and Gerhard Sturm, who are new to the company, will lead the company as co-CEOs from January 2, 2024. Gerhard Sturm is also appointed spokesman for the management. With Gerhard Sturm as Co-CEO, SEVERIN has gained an international sales and marketing expert with many years of experience in the world’s leading brand companies L’Oréal, Sony and Grohe.From January 2, 2024, Gerhard Sturm will be appointed Co-CEO and Managing Director of the international quality brand for household appliances SEVERIN, based in Sundern, Germany.
The previous sole managing director Dr. Despite a difficult market environment, Joyce Gesing has created the conditions for a new phase of growth and profitability over the last two years. In order to build on this development and strengthen it sustainably, Dr. Gesing and Mr. Sturm will divide the management tasks as co-CEOs from January 2, 2024 as followsGerhard Sturm is responsible for sales, marketing, product development, quality and customer service, with the mandate to further strengthen the SEVERIN brand and product portfolio and to further expand the company’s international presence. In addition, Mr. Sturm takes on the role of spokesman for the management.
Dr. Joyce Gesing is responsible for global purchasing, supply chain and logistics as well as IT, finance, human resources and transformation with the aim of further accelerating the structural alignment of the organization, processes and systems towards global growth and operational excellence.
The appointment of Gerhard Sturm as Co-CEO marks another milestone in the development of SEVERIN. The personnel is the next logical step to further strengthen SEVERIN as an internationally recognized consumer brand.

