RKW AT EXCLUSIVELY SHOW

Trade distributors RKW has announced its show plans for the Trade Exclusively Show, which takes place next week on 14-15 June at the Business Design Centre in London.

RKW will display the latest innovations from the distributor’s biggest UK brands, with some never-before-seen launches from Smeg, Lavazza, Laura Ashley, BLACK+DECKER, Hoover, Russell Hobbs, Emma Bridgewater and The Funky Appliance Company

RKW, the trading division of Sutton Venture Group, was founded in 1989 and is now Europe’s number one SDA electricals and housewares distribution company. Through our UK offices and offices in Hong Kong and Mainland China we are dedicated to offering our trading partners top brands at exceptional value for money.

RKW distributes over 3000 product lines and holds £25m of stock, ready for immediate delivery. Major brands owned by RKW include Tower, Akai, Carmen, Pifco, Warmlite, Elgento and Natural Life and also licenses the Morphy Richards brand for cookware and housewares.
These exclusive brands offer quality and innovation. Our customers include most major high street retailers and independents. In addition we distribute brands such as Breville, Russell Hobbs, Kitchen Aid, George Foreman, Swan, plus Numatic and Vax floorcare products, as well as personal care products such as Babyliss and Remington.

Glen Dimplex to sell Morphy Richards in deal worth up to €200m

Glen Dimplex, the electrical company owned by the Louth-based Naughton family, has agreed to sell its Morphy Richards home appliances brand in a deal believed to be worth between €175 million and €200 million.

The brand is to be bought by stock market-listed Chinese company Guangdong Xinbao Electrical Appliance Holdings (Xinbao), which trades under the brand Donlim. The transaction is subject to Chinese government approval, and it is expected to close by the end of the year, staff at Glen Dimplex were told.

Morphy Richards is a British brand that was acquired by Glen Dimplex founder and industrialist Martin Naughton in the mid-80s. Its toasters, kettles and other home appliances are sold in China, Ireland, the UK, Australia and New Zealand, with worldwide retail sales estimated at more than €350 million.

Xinbao, which already manufactures Morphy Richards products in China for Glen Dimplex, is buying the brand globally, but initially it will take full control only of the Chinese and British operations – Glen Dimplex will keep rights to distribute the brand under licence in Ireland, Australia and New Zealand for “at least” 10 years.Glen Dimplex staff were told of the deal on Wednesday in an email from Fergal Leamy, the chief executive of the Glen Dimplex group. He said the Irish company decided to sell after it received an approach from the Chinese buyer.

Morphy Richards has unveiled a new brand identity and purpose called “Happiness Engineered”

British small appliance brand Morphy Richards has unveiled a new brand identity and purpose called “Happiness Engineered”.  The new branding includes technical product drawings balanced with creative visuals and illustrations.

The small domestic appliance brand said this redesign was born from a need to clarify the brand’s purpose, as it sought to build a customer-centric organisation with products inspired by insights about things that would make home life happier for consumers.

The company added it is focusing on balancing the technical and creative roots of the business, as a nod to the personalities of Morphy Richards’s founders.

Morphy Richards has unveiled a new brand identity, Happiness Engineered

Richard Ingham, Market Director at Morphy Richards, commented on the change: “Morphy Richards is a household name, something we’re extremely proud of. However, we felt the brand purpose required updating to create clarity and make it more distinctive for consumers.

“We therefore chose to reconnect the brand with its founders in a modern and relevant way to appeal to customers and provide an offering for retailers that stands out from the crowd.

“We work hard to create products built to last that bring authentic, thoughtful, well-made simplicity to life — and make a tangible difference to consumers every day — and now have a brand identity that proudly communicates that.”

Global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030

According to a new report by by Research and Markets, the global small domestic appliance (SDA) market is forecast to reach $581.6bn (€508.5bn) by 2030, registering a CAGR of 13.0% from 2021 to 2030.

The main drivers for growth include growing demand from an increasingly urbanised population, increased personal disposable income, and affordable credit facilities. Another significant factor in the upward trend is a surge in innovation in home appliances, encouraging consumers to replace their old models with new “smarter” versions.

According to Research and Markets’ report, the COVID-19 pandemic has also positively impacted the overall growth of the small domestic appliances market.

It says that during the lockdown period, people were choosing to invest in their homes, including the replacement of their old appliances with smart and advanced models.

In addition, due to an increased focus on health, small domestic appliances that promote greater levels of hygiene also saw an uptick.

Europe gained significant share in the global small domestic appliances market in 2020 and is expected to sustain its share during the forecast period, the report said.

A considerable growth rate is anticipated for new, advanced and smart residential and commercial appliances for the residential and commercial segment. In addition, there has been a huge increase in demand from the major countries in Europe such as France, Spain, the UK and Russia.

Increasing preference for a hassle-free lifestyle and growing industrial application of air purifiers and vacuum cleaners
are all supporting the growth of small domestic appliances in the region, the report stated. Product innovation and quick adoption for the technologically advanced appliances are further adding to the growth of the small domestic appliances market in Europe.

At the same time, high prices and high popularity of both residential and commercial small domestic appliance brands has led to the advent of counterfeit brands, the report said. These are generally prevalent in the developing economies where customers are highly price-sensitive, Research and Markets commented. This factor is said to restrict the sale of the existing original small domestic appliances brands in these regions.

The major players operating in the market, according to Research and Markets, include Koninklijke Philips N.V., The Whirlpool Corporation, LG Electronics Inc., Bosch, Electrolux AB, Panasonic Corporation, Spectrum Brands Holdings, Inc., The Middleby Corporation, Morphy Richards, and Samsung Electronics Co. Ltd.

Morphy Richards New Irons

Morphy Richards’ new Turbosteam series contains 3 of the brand’s maximum effective steam irons to date, offering up to 55g of steam output and additional boost shot of 200g.
The Turbosteam, Turbosteam Pro and Turbosteam Pro with IntelliTemp function between 2800W and 3100W of power and heat up in only 40 seconds. All have a Pristine Finish Ceramic Soleplate which helps them glide resultseasily over fabrics. See more https://youtu.be/xNJ2RjnN0Yk

Do you have the UK’s Oldest Working Morphy Richards Appliance

Morphy Richards is looking for the oldest working Morphy Richards device in the UK. This is where you come in. It’s time to rummage through the kitchen cabinets and unearth vintage toasters and old irons. Share your old Morphy Richards device by tagging your photos on social media with hashtags to celebrate Morphy Richards 85th birthday. More information

https://www.morphyrichards.co.uk/morphy85/

Instagram:@morphyrichardsUK
Facebook: @morphyrichardsUK
Twitter: @loveyourmorphy

British appliances producer Morphy Richards opens Romanian subsidiary

Morphy Richards, the British home and kitchen appliances brand, part of Glen Dimplex group, will enter the Eastern European market in early 2021 through a Bucharest branch.

The group has a partnership with Altex in the online area and is developing partnerships with other retailers, announced Laurentiu Codescu, Head of Eastern Europe Market at Glen Dimplex.