Ultimate Products

Ultimate Products, own a number of leading homeware brands including Beldray and Salter,

In the six months ending on January 31, the company’s revenue increased by 13.7 per cent, or £10.3m, to £85.7m. 

This was due to underlying growth and the acquisition of Salter in July 2021.

The company’s success comes despite the challenges of the pandemic and a global shipping crisis.

UP signs brand endorsement with WW – formerly Weight Watchers

Ultimate Products has signed a license brand endorsement with WW – formerly Weight Watchers – for its kitchenware brand, Progress.

The endorsement will see Progress and WW collaborate to develop and promote “value-for-money products” that can help to prepare and cook nutritious and healthy foods.

A range of “Progress by WW” products will be launched across the Small Domestic Appliances and Cookware categories.

These will include air fryers, health grills, soup makers, nut milk makers, slow cookers, blenders, food processors, food steamers, chopping boards, knives, utensils, and kitchen gadgets.

“Progress by WW” products will be sold through Ultimate Products’ channels of retailers, supermarkets, online platforms and discounters, and will also be available to WW members through the WW website.

Ultimate Products to take over Salter and Heston Blumenthal partnership

Have you seen ultimate Products feature in City AM?

Millie Turner writes about our recent purchase of Britain’s oldest housewares brand Salter, and explores how people’s love for home cooking has increased during lockdown.

Check it out here – https://lnkd.in/eut9abq


Ultimate Products acquire the Salter brand

Ultimate Products are delighted to announce that we have agreed terms to acquire the Salter brand. Dating back to 1760, Salter is the UK’s oldest housewares brand and is the UK market leader in kitchen and bathroom scales. Since 2011, we have been selling Salter branded kitchen electrical cookware under a very successful license, and are very pleased to bring scales, kitchen electrical and cookware together under one roof as a combined offer for our customers.

Commenting on the acquisition, CEO @Simon Showman said “it will enhance and diversify our existing exceptionally strong portfolio of value-focussed consumer goods brands. We already have a close relationship with Salter and its customers as a result of our long-standing licensing agreement and we look forward to growing the brand further both in the UK and internationally in the coming years.”