From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in Appliance market
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
December 14, 2022, by Sandra Nicoletti

From 1857 to the present day, visitors can discover the entire history of the Seb group on Seb Discovery. A saga divided into 6 historical periods, to better understand how the small French family business has become a historical player in the PEM and professional coffee.
For its 165th anniversary, Groupe Seb launches the Seb Discovery website
This is an extraordinary gift that Groupe Seb gave itself for its 165th anniversary. A website dedicated to the history of the group, which traces the entire saga of the French family business born in 1857. From tinsmithing to the group’s latest innovations, through its various acquisitions, Seb Discovery offers a journey through time and eras. Divided into 6 major periods and animated by two guides, the site plunges the Internet user into period decorations and invites him to discover the evolution of products, from the oldest to the most innovative. A family history that has made Seb a key player in the market for small household appliances for the general public, but also in the field of professional coffee

The Seb saga in 6 major periods

The invitation to travel began in 1857 in Burgundy, with the birth of the company then specializing in tinsmithing (making tinplate objects) and continued until 1951.

The 2nd part extends from 1952 to 1972, with the beginning of equipped kitchens and the rise of household equipment in homes, including the Super Cocotte Seb which was a hit at the time.

Then, from 1973 to 1990, Internet users discovered a new era for Seb, which became Groupe Seb, thanks to the acquisition of Tefal in 1968 and Calor in 1972.

From 1991 to 2000, the group opened up to emerging countries and developed several subsidiaries around the world with positions as local leaders in small household appliances, particularly in South America.

Then, a new era began in 2001 with the acquisition of Moulinex and continued until 2010, during which the group became the world leader in small household appliances.

The journey ends with the period 2010 to the present day, marked by the acquisition of WMF , a specialist in professional coffee, and by the opening of a new world headquarters in Ecully, the Campus Seb , which also hosts a world center of innovation.