The Electrolux Group has developed a new line of built-in refrigerators – the Electrolux 500-900 Series and AEG 5000-9000 Series – that we’re currently launching in Europe. The recent launches have inner liners made from 70% recycled plastic, which equates to 13% of the total plastic used in the refrigerator. We are the first in the world to incorporate this much recycled plastic into a refrigerator so it’s an important industry breakthrough.
The plastic is sourced from a specialty supplier that collects and refines plastic from discarded refrigerators in Europe. It is very important that we work with strong and reliable partners that can provide access to high-quality recycled materials.
The range has been well received at fairs such as IFA in Berlin as the industry sees the product as being concrete proof that we take sustainability seriously.
How have consumers responded to the inner liners made from recycled plastic?
Consumers have responded very positively to the inner liners, and they perceive the gray shade of plastic as being more premium than standard white liners. They favor products made from recycled materials and our research has shown they want this kind of refrigerator with recycled materials.
How do our built-in fridges help retain nutrients and avoid food waste?
The recent launches have an innovative GreenZone crisper drawer to keep fruit and vegetables fresh. They are offered in two versions – one with a manual vent that consumers can open or close depending on how full the drawer is and an automatic version. The automatic crisper has a membrane that allows ingredients to breathe by regulating and optimizing humidity.
Third-party studies have shown that our GreenZone crisper drawer can retain 95% of the vitamin C in blueberries after 11 days. None of our competitors use this kind of innovative membrane so it is a clear competitive advantage for us.
The recent launches also use innovative cooling technology that keeps the temperature stable to help ingredients last longer. One of the solutions is Cooling 360, which maintains a more stable temperature distribution, to preserve food for longer by avoiding temperature shocks and stress on food. Our TwinTech® No Frost also keeps food hydrated with independent cooling systems for the fridge and the freezer parts.
What do customers think about these enhanced abilities to help preserve ingredients?
Consumers immediately understand the value to them – not only in terms of retaining the vitamins in their ingredients for their health, but also making ingredients last longer and ultimately helping them to avoid food waste. Importantly, consumers really value the third-party verified fact-based claims we make. At Electrolux Group we’re committed to help consumers live better, more sustainable lives in the home and this refrigerator line reflects that.
Consumers have shown increased interest in healthy eating, particularly since the pandemic, and we go beyond the standard refrigerator offering by helping them to maintain the vitamin content and quality of the food they eat. Also, people are becoming increasingly conscious of food waste and the materials that are used to manufacture their products.
Will they be launched in other markets in 2023?
Yes, as well as continuing to roll out these innovations across Europe in 2023, they are looking at launching in other regions, such as Asia Pacific, in the coming years. Watch this space
Category Archives: Environmental
Tefal recycling kiosks
A pioneer in in-store recycling operations for the past 10 years, Tefal has joined a multi-brand partnership to set up a recycling kiosk in the parking lots of several Carrefour stores in France. The first of its kind in Europe, this kiosk meets the dual challenge of the environment and purchasing power.
Electrolux Posts Q1 Loss, Sales Rise, Backs View; Stock Up
Swedish home appliance major Electrolux AB reported Friday a loss in its first quarter with weak volumes hurt by lower demand. Net sales, however, was higher than last year, and the company maintained its fiscal 2023 forecast. In Stockholm, Electrolux shares were gaining around 9 percent.
President and CEO Jonas Samuelson said, “Our number one priority for 2023 is a successful implementation of the Group-wide cost reduction and North America turnaround program…. The actions and performance in the first quarter are fully aligned with our 2023 full-year cost reduction plan. …Sustainability is at the core of our strategy and I am proud that we reached both of our 2025 science-based targets three years ahead of plan. The business and market outlooks for 2023 full year provided in the fourth quarter 2022 earnings report remain unchanged The company previously said the consumer sentiment in the new year is anticipated to continue to be negatively impacted by a high inflation and interest rate environment, although with regional differences.
Demand for core appliances in 2023 full-year is still expected to be negative for all regions except for the Asia-Pacific, Middle East and Africa region, which is assessed to be flat compared to 2022.
Based on this, volumes in 2023 are expected to decline year-over-year.
Over the mid-term, the company still projects to reach Group operating margin of at least 6 percent, both for the Group and for business area North America.
According to the firm, a key component is the estimated earnings contribution of above 7 billion kronor in 2024 compared to 2022 from the cost reduction program, whereof 4 billion kronor to 5 billion kronor is expected in 2023. The company also recorded commercial growth in all four business areasElectrolux further said it aims to increase aftermarket sales to approximately 10 percent of Group sales by 2025, from around 7 percent in 2022.
For the first quarter, loss was 588 million Swedish kronor, compared to last year’s profit of 950 million kronor. Loss per share were 2.18 kronor, compared to profit of 3.40 kronor a year ago.
Operating loss amounted to 256 million kronor, compared to profit of 1.58 billion kronor last year.
Adjusted operating income was 305 million kronor, compared to prior year’s 919 million kronor. Adjusted operating margin was 0.9 percent, compared to 3.1 percent a year ago.
The year-over-year decline in underlying operating income was mainly a result of lower volumesNet sales increased 9 percent to 32.73 billion kronor from 30.12 billion kronor last year. Organic sales growth was 2.2 percent. Price remained solid, while weaker market demand resulted in lower volumes for the Group as a whole.Stockholm, Electrolux shares were trading at 146 kronor, up 9.12 percent.
LG Named Most Sustainable Home Appliance Brand
LG Electronics has been named the industry’s most sustainable home appliance brand in the just-published 2023 Green Builder Sustainable Brand Index.
The ranking is based on the weighted average of three factors: survey data used to gauge builders’ perception of a company’s sustainability efforts, data that tracks the number of positive brand mentions by consumers who have used or have heard about a product, and sentiment that tracks how favorably consumers view a particular company.LG topped all three survey components – and is the only company among any category winners to do that – largely due to its ever-advancing and continually popular Signature Kitchen Suite brand and consistent emphasis on energy efficiency and performance.”
This top ranking follows the announcement that LG earned two coveted 2023 Green Builder Sustainable Products of the Year distinctions,“recognizing innovations that go above and beyond in manufacturing and encourage sustainability through innovative technology or an improved version of a traditional technique.” The LG Multi F MAX with LGRED° multi-zone heat pump HVAC system and LG STUDIO induction cooktop with a flex cooking zone were singled out as Sustainable Products of the Year in the HVAC and appliance categories, respectivelyNamed 2023 ENERGY STAR® Partner of the Year by the U.S. Environmental Protection Agency, LG helps consumers take climate action in impactful ways. For example, ENERGY STAR certified LG clothes washers and dishwashers purchased by American consumers in the past year are expected to save more than 35 billion gallons of water over their product life, enough to fill 53,000 Olympic-sized swimming pools.“ENERGY STAR Most Efficient 2022” LG refrigerators, washers, dryers, room air conditioners and computer monitors are expected to save more than 482 million pounds of CO2 over the life of these products.
Haier SmartHome resuy
Haier SmartHome released its annual report for 2022 fiscal year, reporting growth of 7.2% year-on-year, with sales revenue of 32.6 billion €.
Despite challenging market environment, Haier Smart Home’s overseas business continue to grow, recording a 10.3% increase in turnover compared to last year.
In the European market, we continued to be the fastest growing Company, recording a double-digit revenue growth of approximately 20% year-over-year, achieving sales of 3.2 billion €.
These strong performance results are even more relevant because they have been achieved in a more complex market than expected caused by high inflation and slowing consumer demand.
Whirlpool inaugurates the new Europe headquarters
The new headquarters measure 7 thousand square meters and accommodate 400 peopleThe new headquarters of Whirlpool Corporation was inaugurated in Milan on April 20th . At the center of an area in strong development such as the Certosa district, the building (totally Carbon free) is spread over more than 7 thousand square meters, distributed over two floors, for over 400 people and more than 100 different nationalities.The great novelty of the headquarters is represented by the new World of Whirlpool: a real journey through design innovations and latest generation technologies. 500 m2 dedicated to the group’s major European brands and their various narratives, in a journey through the company’s most innovative products.
Hisense Prioritises Sustainable Growth to Build a Greener Future
Earth Day’s purpose is to engage people, institutions, and businesses to recognize their responsibility to accelerate the transition to an equitable, prosperous green economy for all. Hisense, a leading global home appliance and consumer electronics brand, has always viewed sustainable business practices as one of its top priorities, and is committed to achieving, and helping bring about lower energy consumption, and environmental sustainability.
The global consumer electronics giant, best known for its TV, Laser TV and white goods, has recently taken an array of steps to reduce its own impact on the planet, ensuring its manufacturing, supply chain and the products it produces are more efficient and sustainable.
With self-developed technologies, like its self-adaptive backlight control algorithm, digitalized power control algorithm, high-voltage LED light and drive technology, Hisense has managed to reduce energy consumption of each TV by 25%. Moreover, in amending the design of its televisions, the company has reduced the amount of plastic that is required to dissipate heat, saving 4,626 tons of plastic per-year, the equivalent of 514million plastic bags.
Hisense’s refrigeration category has solicited praise from the United Nations Development Program for its use of foaming technology to improve the efficiency of its fridges; a development which is believed to have saved nearly 6,000 tons of carbon emissions.
The company is also improving the footprint of its factories, increasing solar power generation in the plants it operates. It expects the total installed capacity to reach 60MW by the end of 2023, and the annual power generation capacity will reach 53 million kWh. The proportion of solar power generation in Hisense’s total electricity consumption is now at more than 10%.
Hisense is also keen to bring about a more sustainable world beyond its own operations, and to mark Earth Day it has launched a new tree planting initiative to promote the importance of safeguarding the environment.
To find out more about Hisense’s commitment to take us Towards a Greener Future, visit: https://www.youtube.com/watch?v=ZcqzEepU98g
About Hisense:
Hisense is a leading global home appliance and consumer electronics brand. Hisense’s business covers multimedia products (with a focus on Smart TVs), home appliances, and IT intelligent informatio
Electrolux Delivering sustainable business strategy
Jonas Samuelson, Electrolux Group CEO, and Vanessa Butani, VP Group Sustainability, talk about achieving the Electrolux Group science-based climate target three years ahead of schedule, and how the company managed challenges in 2022 to continue work toward its For the Better 2030 goals. This interview is published in the Electrolux Group Sustainability Report 2022. https://www.electroluxgroup.com/en/delivering-on-our-sustainable-business-strategy-35311/
Miele subsidiary Agrilution ends business with automated greenhouses
Daily freshly harvested salads and herbs from an automatically controlled greenhouse (‘Plantcube’) – with this concept, the Munich-based start-up Agrilution wanted to bring the idea of vertical farming into the home. Since the end of 2019, this has been happening under the umbrella of the Miele Group. Now, the Gütersloh-based household appliance company has announced that it will no longer be continuing the business with the Plantcubes due to a lack of economic prospects. This affects almost 40 salaried as well as additional student employees, who have been given notice of termination due to the closure of the business on June 30, 2023. The approximately 650 users, who also purchased their seeds (‘Seedbars’) through Agrilution, will soon receive an offer to buy back their equipment.
Experts understand ‘vertical farming’ as the space-saving supply of fresh food via large, multi-storey greenhouses. Agrilution itself was founded in 2013, but then had to file for insolvency proceedings in 2019 after a financing round could not be realised as planned. After the opening of insolvency proceedings, Miele took over the brand, the know-how and almost all employees in a so-called asset deal and transferred them to the newly founded 100% subsidiary Agrilution Systems GmbH.
Over the past few years, with intensive financial and technical support from Miele, work has been done to guide the business model, product portfolio and workforce into a sustainable marketable future. ‘Unfortunately, however, it has since become apparent that demand has fallen far short of expectations,’ says Gernot Trettenbrein, Senior Vice President New Growth Factory, amongst others responsible for new business areas at Miele. In addition, this product was marketed at over 3,000 euros due to its technical complexity.
In order to make the Plantcube attractive to broader target groups, an additional series was to be launched at a significantly lower entry price. However, this could no longer be realised due to the skyrocketing costs of materials, energy and logistics. As a result, after careful consideration of all available options, the decision was made not to pursue the plantcube business any further. In conjunction with this, Agrilution’s business operations will cease on June 30, 2023. Miele would like to thank the Agrilution team for their dedicated service and wishes all employees the success they deserve in their future careers.
The dealers who marketed Agrilution’s Plantcube as resellers have already been informed separately by Agrilution, as have all end customers and other users. Furthermore, the company has announced that it will buy back all Plantcubes that are in use or still in stock. Detailed offers will follow within the next few weeks
Green product award to the Miele dishwasher
Tenth edition for the Green Product Award . In the kitchen category, the award went to the fully integrated Miele model G 7465 SCVi XXL AutoDos. The international jury appreciated “In particular, the transparency of energy and water consumption through the app involves the consumer who seeks greater sustainability and makes him responsible”. This is the new consumption panel in the Miele app, which displays how often a program is used weekly, monthly or annually and how much water and electricity it actually uses. The app also compares the average values of the programs and provides ecological advice.
The awards are organized by the Green Future Club, a network of sustainable innovators and experts with a vision for a near future where all products are sustainable. The club organizes awards, exhibitions and networking events, supports young designers and publishes the annual Green Trend Book with international best practices. Nils Bader , promoter of the award, emphasizes: “ With the awards, we present existing, future and, of course, sustainable alternatives and network the players. With the exhibition and the talks we want to surprise and show what is already possible. No one should do things randomly, but plan, design and ultimately consume with a different perspective in the future .”Innovative water feed for washing with less water
In the ECO programme, water consumption is reduced to 8.9 litres. This also means that less energy is required to heat the water, and you benefit from an energy-efficient dishwasher. The water savings are achieved through the intelligent design of the supply system and a new, highly efficient filter system. Additional insulation reduces thermal losses and thus the amount of energy required to heat the water.
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