Category Archives: Brand’s

Electrolux Group launches refurbished product subscription service for Swedish consumers

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According to statistics about worldwide electronic waste,* every Swede generates 20 kg of electronic waste annually. With the launch of AtEase, Electrolux Group’s new product subscription-based service for Sweden, consumers can make more sustainable choices for the home.

AtEase is part of Electrolux Group’s ambition to reduce electronic waste and contribute to the circular economy, with Swedish consumers having the option to subscribe to a new product or a refurbished one.

AtEase is an all-inclusive service that covers everything needed to keep the appliance running smoothly, including proactive maintenance, automatic shipments of accessories, and support (the appliance is replaced within three days if a fault occurs during the subscription). Crucially, every product returned to Electrolux Group is refurbished for reuse or gives life to new appliances by donating its parts.

“If the product is too damaged or worn to be refurbished, we can reuse parts such as circuit boards, rubber bumpers, or casings to extend the life of other products. In fact, 75% of the parts we use in the refurbishment of a robot vacuum cleaner have been harvested from an end-of-life product,” says James Ostridge, Product as a Service Director. 

The products currently offered through AtEase include the Pure i9 Robotic Vacuum Cleaner, Well A7 Air Purifier and Pure A9 Air Purifier. Further floor and air care products will be introduced later this year, and more products, including kitchen and garment care, will be added to the service over time. The launch of AtEase is a natural step following a successful pilot launched in 2019 to offer Swedish consumers the Pure i9 on a subscription pay-per-use basis.  AtEase will also be introduced to further markets beyond Sweden in the coming years.

Since July 2022, Electrolux Group has also offered landlords in Sweden a similar program of appliances-as-a-service for installations, maintenance and repair of appliances, prolonging the product life span and reducing electronic waste.

Meanwhile, in Singapore, the company launched a similar direct to consumer subscription model last year that offers the rental, set up, repair and recycling of products.

Samsung’s slowdown continues

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Samsung Electronics has made public its forecasts for the second quarter of 2023. The resilience of large household appliances can do nothing compared to the weakness in demand for smartphones and above all for chips.

Compared to the previous quarter, the decline is only 6% in sales and 6.4% in profits

In the April-June period, the Korean giant estimates that it had a turnover of 60 thousand billion won (42 billion euros) with a very small profit (1%) of 600 billion won. In the corresponding period of 2022, Samsung Electronics had a turnover of 77,200 billion won (54 billion euros) with a profit of 14 trillion won (almost 10 billion euros). As a result, sales fell 22% year over year and profits fell 95

Glen Dimplex profit increase

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The main business of Glen Dimplex, the Irish-headquartered heating, cooling and appliance giant, nearly quadrupled its profits last year as the company substantially concluded a period of restructuring.
Newly filed accounts for Glen Dimplex European Holdings, which makes up about 60pc of group operations, showed the business made a profit of €42.8m in the year to September 30, 2022, up from just €11m in the previous year.

Glen Dimplex increased turnover by just 4pc in the period to €944m, with growth coming mainly from the group’s energy efficient heating and ventilation products, which are in high demand in the EU because of public policy initiatives.
“Encouragingly, the strong profit growth experienced in the 2021/22 financial year has continued into the early part of the 2022/23 financial year and the outlook remains positive driven by strong underlying demand trends, a supportive policy environment and fiscal supports for end users,” the accounts stated.The company, which is owned by the Louth-based Naughton family, has been undergoing a transformation in recent years to focus more on sustainability and the electrification of energy, increasingly via smart tech.The firm sold the well-known consumer appliance business Morphy Richards to long-term Chinese manufacturing partner Xinbao for €185m. Glen Dimplex retained the rights to distribute the brand in Ireland, New Zealand and Australia for 10 years as part of the deal.The shift has seen Glen Dimplex become very busy in terms of mergers, acquisitions and disposals, with the company an active buyer of heating and ventilation businesses

Haier inaugurates its European headquarters

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Haier Europe has inaugurated the new European headquarters in the Energy Park of Vimercate, on the Green Building Campus. From here Haier Europe directly manages more than 45 commercial subsidiaries in Europe, the Middle East and Africa, for a total of more than 10,000 employees.

The inauguration ceremony of the new headquarters was held in the presence of the Senior Leadership Team of Haier Europe, the Consul General of China in Milan Liu Kan, the Mayor of Vimercate Francesco Cereda, and Alessandro Spada, Alessandro Scarabelli and Gianni Caimi of Assolombarda. The Minister of Enterprise and Made in Italy Adolfo Urso sent a congratulatory video message.

The new headquarters were designed with sustainability and high energy efficiency in mind, in an entirely plastic-free environment and certified according to the highest standards of energy management and environmental resourcesThe new Haier Europe headquarters will also have a dedicated product display area where visitors can discover and experience IoT solutions and connectivity in kitchen, laundry and home scenarios.

Award winning Bertazzoni ovens

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Bertazzoni Modern Series built-in oven received the AWE Innovation Award, assigned to the highest level of technology and contemporary design in the consumer appliance industry. Bertazzoni have been manufacturing alfor over 140 years, six Bertazzoni family generations

Among the Modern Series by Bertazzoni, we can find the F6011MODVTX total steam oven, a 60 cm built-in electric oven with a cavity capacity of 76 liters. With its 11 functions this product is ideal for mid-to low-temperature cooking, such as baking or recipes that require slow cooking, like casseroles. It is also easily managed through the clear full touch TFT display located on the black glass control panel which offers remarkable flexibility when choosing cooking modes. In addition it makes managing the food probe and Bertazzoni Assistant simple.

The F6011MODVTX total steam oven design is characterized by a soft open-and-close door, safe and easy to use, fitted with an elegant glass-finished handle. The door is triple glazed for safety and energy efficiency. The appliance is available in Stainless Steel, Carbonio, Zinc and Copper.

Arçelik recycles 192m plastic bottles

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In the period prior to the day of the Word Environment on June 5, the Giant of the Arçelik appliances has revealed that it has recycled 192 million PET bottles and has used more than 13,207 tons of recycled plastic in its production only in 2022.

The 192 million PET bottles were recycled between 2017 and 2022 and were used for the production of bathtubs in their washing machines and dryers. Arçelik has also implemented a robust circular model for its Beko and Grundig brands and recycled a wider range of plastics, including industrial fishing nets and lines. These materials are recycled and used in the production of plastic components in ovens, dishwashers and washing machines. Since 2022, the company has used 26 tons of recycled fishing nets and 563 tons of recycled industrial yarns for these products.

Electrolux Group sets provision mainly relating to French antitrust case

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Electrolux Group will set a provision of approximately SEK 650m in connection to the previously reported investigation of alleged breaches of antitrust rules in France between 2009 and 2014. A minor part of the provision relates to settlement of another legal matter in Europe. The provision will be reported as a non-recurring item affecting operating income for Business Area Europe in the second quarter of 2023.

As previously disclosed in press releases and annual reports, Electrolux Group became in 2013 the subject of an investigation by the French Competition Authority regarding possible violations of antitrust rules. The Competition Authority thereafter decided to conduct two separate investigations of which the first, relating to the period 2006-2009, was completed in December 2018.

The provision communicated today relates to the second investigation. In February 2023, the Competition Authority issued a Statement of Objections involving various parties within the home appliance sector and where Electrolux France was alleged to have acted in breach of antitrust rules in France between 2009 and 2014.

A settlement has now been agreed with the Competition Authority and Electrolux Group is therefore in accordance with accounting principles setting this provision. The final amount will be decided at the end of the procedure.

Bora iconic building

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BORA is committed to innovative kitchen solutions. The company is currently constructing an iconic building in Herford, the eastern Westphalian heart of the German kitchen furniture industry.

Bora has two other sites in Germany at Raubling and Niedendorf as well as one in Sydney, and a flagship store in Munich. It employs 550 people and sell sits products in 60 countries worldwide.

Midea in numbers

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Revenues: $50 billion growth in Q1: profits equal to 8% of revenues and colossal investments in R&D. group presents its 2022 financial statements together with the first quarterly report for 2023. In 2022, the company’s total turnover reached 345, 7 billion Yuan (about US$50 billion), an increase of 0.7% year on year. However, net profit of 29.6 billion yuan (8.6% of revenue) increased by 3.4% over the previous year.

In the first quarter of 2023, Midea increased its revenue by 6.3% and its profit by 12% compared to the same period last year.

Founded in 1968, Midea is not only a leader in the household appliances sector. Its five business segments are smart home, building technology, electromechanics, robotics and automation, and digital innovation. It has spent nearly 50 billion yuan at its 35 R&D centers over the past five years. It has 35 major manufacturing bases around the world.Midea exports 41% of turnover (up in 2022 as domestic market shrinks) and ranks first in China in terms of market share for several product categories both online and offline, including air conditioners, ovens countertop microwaves, countertop ovens, electric stoves, induction cookers, electric kettles, etc. One out of three air conditioners sold in China is made by Midea

Haier SmartHome resuy

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Haier SmartHome released its annual report for 2022 fiscal year, reporting growth of 7.2% year-on-year, with sales revenue of 32.6 billion €.
Despite challenging market environment, Haier Smart Home’s overseas business continue to grow, recording a 10.3% increase in turnover compared to last year.

In the European market, we continued to be the fastest growing Company, recording a double-digit revenue growth of approximately 20% year-over-year, achieving sales of 3.2 billion €.

These strong performance results are even more relevant because they have been achieved in a more complex market than expected caused by high inflation and slowing consumer demand.