Haier Smart Home is strengthening its position in Brazil through new partnerships with major retailers Magalu and Mercado Livre, combining physical stores with powerful e-commerce reach.

Magalu operates more than 1,200 stores across Brazil, while Mercado Livre gives Haier access to millions of online shoppers.

The strategy goes beyond sales. Haier is expanding local production of air conditioners, TVs, refrigerators and washing machines, helping shorten supply chains and better tailor products to Brazilian consumers.

The move highlights a broader shift in white goods: local manufacturing, omnichannel retail and smart-home technology are increasingly coming together to drive growth.