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Recently AO.com passed the incredible milestone of 400,000 reviews on Trustpilot, and we are delighted that so many of these reviews are four and five stars – 93% to be exact
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Category Archives: Awards
Wilfa wins both the Red Dot and iF Design Awards 2023 for Probaker and Smooth Mix
Functional and user-friendly design with smart functions is the main focus when Wilfa develops new products. We are therefore proud to be recognized for this work by both the Red Dot Award and the iF Design Award, and to receive awards for product design 2023 for both the Probaker kitchen machine and the Smooth Mix hand mixer.
– It is a pleasure to receive awards from two recognized institutions, for two product designs, after extensive development and design processes. We see this as confirmation of our focus and determination in the work with innovative product development, says Morten Hoff, CEO of Wilfa.
In connection with the Red Dot Award, the products have been thoroughly reviewed and assessed according to, among other things, design quality and degree of innovation. Being selected from among a strong group of participants is, according to the Red Dot Award, testimony to the products’ extraordinary quality.
The iF Final Jury evaluates each product based on five criteria: differentiation, form, function, idea and effect. Both the Probaker kitchen machine and the Smooth Mix hand mixer received high scores on each of the five criteria – with the emphasis on form and idea for Probaker and differentiation for Smooth Mix.
Wilfa Probaker kitchen machine
The Probaker kitchen machine is designed to utilize functions that are unique to professional kitchenmachines, and with a minimalist appearance adapted to the Nordic home. The product’s visual form is strongly linked to function.

In the development process, Wilfa and Eker Design collaborated with both the Norwegian national baking team and hand-picked, enthusiastic hobby bakers to achieve the goal of creating a kitchen machine that provides a professional baking result for all users, regardless of experience.
Wilfa Smooth Mix hand mixer
Smooth Mix is designed and developed with ease of use in mind. By focusing on the tactile points in addition to the functional properties, Wilfa Smooth Mix feels like something new. Special emphasis has been placed on the geometry of the whisks, which are optimized for efficient whipping of cream, egg whites and the like.
In the design and development process, we have combined our internal product development resources with the Norwegian design agency Permafrost. Together with our baking experts, the goal was to achieve optimal settings for low and high speed, with enough torque to handle dough hooks and heavy workloads, all in a stylish package
SEBO E3 Good housekeeping winner
Good Housekeeping Institute has awarded the SEBO E3 Premium Number 1 ”Best cylinder vacuum cleaner’’.
After very comprehensive and vigorous testing on different flooring, carpets, and stairs, having created the worst-case scenario clean up including dust, crumbs and pet hair the SEBO E3 Premium came out top!
⭐ ”This powerful vac is a great all-rounder.”
⭐ ”The integrated hose can reach up a decent eight steps, and given its large capacity, it wasn’t heavy to manoeuvre either.”

Award for KitchenAid artisan mixer
Awarded as part of the “Grand Prix de l’Innovation de la Foire de Paris”, the “Prix Gifam de la consommation responsable” rewards innovative products with low environmental impact, sustainable and recyclable. This year the winner is the KitchenAid 6.6 L artisan stand mixer with bowl lift.
Following its approach of supporting consumers in the more responsible use and maintenance of their appliances, Gifam, the French Association of home appliances manufacturers, awared KitchenAid’s 6.6L artisan pastry robot for its innovative, energy-efficient and sustainable nature. «The jury wanted to reward an innovative, efficient and versatile product that fully meets consumer needs. This recognition is an opportunity to demonstrate the commitment of household appliance manufacturers and their constant efforts in terms of innovation, aimed at offering products that are always efficient and durable » – said Camille Beurdeley, General Delegate of Gifam.
The revisited version of the Artisan multifunction pastry robot with 6.6L lifting bowl has 11 start speeds including a soft start speed and features a new slow incorporation speed for more control and precision. The multifunction pastry robot has been designed to be a versatile culinary tool. Moreover, it promotes responsible consumption and benefits from a 5-year product warranty and 15-year repairability
Asko receives the EcoVadis 2023 Silver Medal for its commitment to sustainability
Asko has been awarded this prestigious business rating for promoting practices that minimize its environmental impact and encourage social responsibility.
Since its beginnings in Sweden in the late 1950s, Asko has been dedicated to designing innovative products with the aim of moving society towards a better future.
In this endeavor, Asko pays attention not only to the products it makes, but also attaches great importance to how it makes them
Liebherr keeping it quiet
Liebherr now has the largest number of refrigeration appliances on the market certified by Quiet Mark.Featuring speed-controlled compressors operating between 1,000 and 1,600 rpm rather than the conventional 3,000rpm and speed-controlled fans, which operate on the lowest level, means the refrigeration causes less noise.
In addition, R600a Coolant which achieves the same temperature as previous coolants but at a lower pressure, also minimises noise. refrigerators also feature speed-controlled compressors operating between 1,000 and 1,600 rpm rather than the conventional 3,000rpm compressors found in traditional refrigerators. This helps create a quieter living space for you and your family.
Haier win best stand at trade show
Haier group have received the “Best Supplier Stand” award for stand design and experience at the Euronics UK showcase at the NEC in Birmingham.
With a 100 square-meter booth, we showcased our exciting new products and innovative technologies across Candy, Hoover and Haier appliances. Through product demonstrations and experiences, we were able to attract many visitors and make the stand a success.
Congratulations to the entire UK team on winning this accolade!
Hisense Named to Fortune China’s ESG Influential Listing 2023
Hisense, the consumer technology brand and a major international provider of home appliances, has once again been named to Fortune China’s ESG Influential Listing, for its excellent performance in the fields of technology research and development, manufacturing, and supply chain partnerships.
Balay receives an award as the company with the most social innovation
Balay received the “Most Innovative Company” award in the “Social Innovation and Sustainability” category at the First Conference of the Spanish Innovation Index (IEI), which was held on March 30 at the Carlos III University of Madrid. The awards recognized business innovation in 3 different categories: Business Innovation, Digital Innovation and Social Innovation .
The brand, from the BSH group, was named the most innovative Spanish company in this last category. The award was received by Fernando Alonso, Balay’s Brand Manager, and was presented by José Luis Cortina, president of the consulting firm Neovantas, an official partner in the award ceremony.

Whirlpool Named Among America’s Most Innovative Companies by Fortune
Whirlpool Corporation has been recognised on a roster of 300 innovative American companies by the business magazine Fortune
The US-based appliances maker, Whirlpool, has been included among the country’s 300 most innovative companies, along with the likes of Microsoft and Apple, firms perhaps more well-known for their ground-breaking tech. The companies on the list were chosen based on three qualifying categories: product innovation, process innovation, and innovation culture.
“A spirit of innovation is embedded in our culture and we are proud to be named one of Fortune‘s most innovative companies,” said Marc Bitzer, Chairman and CEO of Whirlpool Corp. “With a diverse and growing product portfolio across several trusted US brands, this recognition is a testament to our employees who work tirelessly to create innovative solutions that improve life at home for consumers.”
An innovator for more than 100 years
Founded in 1911, the manufacturer of washers and dryers, refrigerators, air conditioning equipment, cooking appliances and dishwashers has been innovating and bringing new tech to consumers for over 100 years. “From the first electric wringer washer in 1911 to our current line-up of leading-edge home appliances, we are obsessed with developing technology that is purposeful in saving time or eliminating work for consumers,” said Roberto Campos, Senior Vice President of Whirlpool Corp’s Global Product Organisation.
To develop its innovative appliances, Whirlpool looks to its team of engineers and designers. “The best and the brightest engineers and designers, collaborating globally on shared appliance architectures, have been able to unleash innovation in its truest sense and help shape the modern home,” Campos added.
Among the innovations the firm has introduced in recent years are a washing machine able to filter pet hair; a 2 in 1 washer with a removable agitator; a large dishwasher with three-rack capacity, and the air fry functionality it brought to some of its smart ovens operated via an over-the-air update. Continuing on its quest for new cutting-edge functionalities in its appliances range, the company plans to bring Matter support to its smart modelsResponsibility and respect
Beyond its search for novel products with innovative functionalities, Whirlpool continues to look for innovative solutions to accelerate its environmental, social, and governance agenda. A recent example is the firm’s announcement that 29 of its large manufacturing sites around the world have reached Zero Waste to Landfill Gold or Platinum status.
Moreover, the company was recognised by the business magazine earlier this year as one of the World’s Most Admired Companies for the thirteenth consecutive year. The listing comprises the most respected and reputable companies around the world, as ranked by peers within their respective industries.
