Balay received the “Most Innovative Company” award in the “Social Innovation and Sustainability” category at the First Conference of the Spanish Innovation Index (IEI), which was held on March 30 at the Carlos III University of Madrid. The awards recognized business innovation in 3 different categories: Business Innovation, Digital Innovation and Social Innovation .

The brand, from the BSH group, was named the most innovative Spanish company in this last category. The award was received by Fernando Alonso, Balay’s Brand Manager, and was presented by José Luis Cortina, president of the consulting firm Neovantas, an official partner in the award ceremony.