Author Archives: whitegoodsnow

Beko Europe Delivers Standout Presence at EuroCucina 2026

Posted on by

Beko Europe made a confident statement at EuroCucina 2026 with a striking pavilion that brought together its four European brands — Beko, Whirlpool, Hotpoint, and Bauknecht — under one unified concept.

The group introduced its design philosophy, “Legacy. Design. Purpose.”, a framework that connects its European heritage with a forward‑looking vision for the future kitchen.

Working in partnership with Mario Cucinella Architects, Beko created an immersive, architecturally cohesive space that offered visitors a calm, curated experience amid the intensity of the show floor.

Across the week, the pavilion welcomed thousands of visitors, partners, and industry colleagues. Feedback from the trade was consistent: a differentiated, design‑led presence that stood out and signalled Beko Europe’s growing ambition in the premium kitchen space.

Fisher & Paykel Showcases Architectural Appliances at Milan Design Week 2026

Posted on by

Fisher & Paykel returned to Milan Design Week with a series of sculptural, material‑driven installations that position the kitchen and laundry space as fully integrated architectural environments. Across three experiences — The Kitchen as Monolith, Wine Experience and Fabric Care Experience — the brand demonstrated how appliances can disappear into, and elevate, contemporary interior design.

The Kitchen as Monolith
Presented as a single, unified architectural presence, the kitchen installation combined carved tōtara surfaces with basalt forms to frame seamlessly integrated food care and wine care solutions. A modular induction cooktop sat flush within the basalt surface, while DishDrawer dishwashers fitted with 20mm stone fronts reinforced the idea of the kitchen as a cohesive composition rather than a collection of appliances.

Product highlight: Series 11 60cm Minimal Style oven, winner of the Red Dot Award: Best of the Best, displayed within carved tōtara surrounds. 
Additional debut: Series 11 30-inch Minimal Style oven with steam assist, shown for the first time in Milan.

Wine Experience
Shaped by curved and carved tōtara forms, the Wine Experience explored the idea of architectural cellaring and in‑home tasting. Integrated Column Wine Cabinets offered precise temperature control and dedicated tasting modes, elevating both preservation and presentation.

Product highlight: 61cm Series 11 Integrated Column Wine Cabinet — the core module for creating a fully architectural wine cellar.

Fabric Care Experience
Fisher & Paykel also introduced its new minimalist fabric care ecosystem, designed as an extension of the luxury wardrobe. Fibre‑specific treatments, steam care and intelligent sensing technologies aim to preserve the condition of cherished garments. A bespoke garment commission by fashion designer Claudia Li completed the installation.

Product highlight: Series 11 Minimal Style Fabric Care Cabinet, featuring flush glass and refined surfaces that allow the elevated architectural aesthetic to flow seamlessly into fabric care spaces.

Midea Targets UK Growth as Market Opens New Space

Posted on by

Midea’s European leadership says the UK is now firmly in its sights — but only because the timing is finally right. 
“We identified the UK and Italy as important markets,” says Larry Yuen. “But timing matters. We wanted the right organisation, products, and service structure before entering. Now we feel ready.”

That readiness comes with selectivity. 
“We are not going to work with everyone,” Yuen adds. “It has to be a two‑way decision. Retailers choose us, and we choose them. We want partners who believe in the brand and want to grow with us. It’s about total margin — balancing volume and profitability so retailers can build a sustainable business.”

Mauro Correia sees a market undergoing rapid change — and opportunity. 
“Some traditional suppliers have had very tough moments in recent years,” he says. “That creates space for companies that can bring innovation and competitiveness at the same time.”

Given Midea’s scale, investment power and long‑term European ambitions, few in the trade would bet against the group converting this momentum into meaningful UK market share. And with a revitalised Teka brand now back under the same roof, the combined offer is broad enough to make many kitchen specialists take a fresh look.

Groupe SEB growth

Posted on by

Groupe SEB reported +2.7% organic growth in Q1 2026, reaching €1,885m in revenue despite challenging market conditions. Growth was supported by strong innovation and an upgraded digital activation strategy.

Result from operations jumped 42% to €72m, helped by organic sales momentum, lower operating costs and a favourable base effect.

The company’s Rebound plan — focused on innovation, digital transformation, SKU reduction, industrial efficiency and overhead optimisation — continues to roll out on schedule.Groupe SEB is one of the world’s largest small domestic appliance manufacturers, owning a broad portfolio of global brands including Tefal, Rowenta, Krups, Moulinex and WMF.

Gaggenau Presents Presence at Milan Design Week 2026

Posted on by

Gaggenau returned to Milan Design Week with Presence, an immersive architectural installation staged within the iconic Villa Necchi Campiglio. The showcase marks the third chapter in the brand’s ongoing Milan series, following acclaimed editions in 2024 and 2022.

Blending architecture, culture and culinary craft, Presence continues Gaggenau’s exploration of how design can shape sensory experience. Culinary excellence remains central to the brand’s identity, and this year’s edition features a standout collaboration with three‑Michelin‑star chef Tohru Nakamura, whose creations were conceived to complement and elevate the installation’s spatial narrative.

Below is a curated selection of images from the Presence installation at Villa Necchi Campiglio during Milan Design Week 2026.

Miele creates an intelligent cooking system where cooktop and cookware work

Posted on by

With the new KM 8000 hobs and M Sense cookware, Miele creates an intelligent cooking system where cooktop and cookware work as one:

✔️ Smart cookware and cooktop working together – automatically adjusting power so nothing burns and nothing boils over

✔️ Full-surface induction for maximum flexibility – place your pots and pans wherever you want

✔️ Intuitive controls and clean design that keep the focus on what really matters: the cooking experience

The result? Less monitoring, less stress – and more time for the moments that happen around cooking.

Now we’d love to hear your take:

👉 Would you trust your cooktop to take over the perfect heat control

Miele  EuroCucina 2026

Posted on by

Miele used EuroCucina 2026 to reinforce its position as one of the industry’s most design‑driven and future‑focused premium appliance brands, unveiling a suite of innovations built around flexibility, connectivity and intelligent assistance. The brand’s “Designed to Move with You” concept took centre stage across both its EuroCucina booth and the redesigned Miele Experience Center in Milan, presenting a kitchen that adapts fluidly to modern living.

A Connected, Responsive Kitchen Ecosystem
Miele framed the kitchen not as a static workspace but as a dynamic, evolving environment, where appliances, architecture and user behaviour interact seamlessly. The brand’s immersive stand demonstrated how cooking, storage and living increasingly overlap in compact urban homes and open‑plan spaces.

A key highlight was the KM 8000 induction hob paired with M Sense cookware, a smart system that uses integrated temperature sensors to prevent burning and boiling over—an example of Miele’s push toward intuitive, self‑regulating appliances.

CulinaryCoach: AI‑Driven Cooking Support
Miele also advanced its digital ecosystem with CulinaryCoach, an AI‑powered assistant offering personalised cooking guidance, real‑time answers and automatic transfer of settings to connected appliances. This positions Miele firmly within the emerging category of AI‑supported kitchen workflows.

Compact Living, Elevated
With urban homes shrinking, Miele showcased several solutions designed for high performance in small footprints. The standout was the 14 cm steam drawer, which combines with a compact oven and microwave to create a 3‑in‑1 cooking solution for a standard 60 cm niche—ideal for flexible menu preparation and multi‑zone cooking.

The brand also presented Miele Compact Living: Kitchen Unit powered by Hettich, a modular concept blending appliances, storage and workspace into a single adaptive unit for dense urban environments.

Design‑Led Extraction and New Finishes
Miele expanded its ventilation offering with refined, compact extractor hoods and integrated solutions that blend into cabinetry, supporting the trend toward minimalistic, unobtrusive kitchen design. New finishes, including Pearl Beige, underline the brand’s push toward premium materiality and architectural integration.A compact 60 cm 2-in-1 cooktop with integrated extraction – bringing full functionality into one of the most common kitchen formats.

✔️ A new built-in extractor hood with an elegant glass panel – virtually invisible when not in use. When cooking, the panel folds forward to provide intuitive control and protect the cabinetry.

Both solutions follow one clear principle: the appliance adapts to your kitchen – not the other way around

Philips Airfryer Megabasket with Steam

Posted on by

Versuni has unveiled its latest innovation in rapid, healthier home cooking with the launch of the new Philips Airfryer Megabasket with Steam — a large‑capacity, dual‑zone Airfryer designed to help families cook more, cook faster, and cook without compromising on taste or nutrition.

At the heart of the new model is an extra‑large 10‑litre Megabasket, big enough for whole chickens, family‑sized roasts or golden, crispy pizzas. A removable divider allows the single large drawer to split into two independent cooking zones, giving households the flexibility to prepare multiple dishes at once.

The key technology driving the new platform is Steamfry, which combines steam and hot air to deliver food that’s crispy on the outside and tender on the inside while helping to lock in moisture and nutrients. It’s positioned as a step forward for consumers who want speed without sacrificing quality.

To reduce the post‑meal clean‑up, the appliance includes a SteamClean function that loosens residue inside the drawer, allowing users to clean the unit in minutes — a practical addition for busy households.

With the Airfryer category continuing to expand across Europe and beyond, the Philips Airfryer Megabasket with Steam strengthens Versuni’s position in fast, flexible, health‑focused cooking appliances.

Elica Debuts TheKub Modular Hood Concept at EuroCucina 2026

Posted on by

Elica has introduced TheKub, a modular, design‑driven hood concept making its debut at EuroCucina 2026. Built around a compact cube architecture, TheKub can be configured in up to ten layouts, giving designers and retailers a flexible extraction solution for modern kitchens.

Modular by Design
TheKub can be adapted as:
– a wall‑mounted hood, 
– a suspended pendant‑style unit, 
– or a customised setup with shelves or a chimney for added performance.

Small additions shift both the look and the airflow capability, reinforcing Elica’s focus on extraction as a design object.

EuroCucina Showcase
Elica is presenting TheKub at Hall 4P · Stand C01 D08, supported by its #ExtraordinaryCooking campaign.

Electrolux Launches SEK 9 Billion Rights Issue to Fund Midea Joint Ventures

Posted on by

Electrolux has announced plans for a SEK 9 billion (~$980 million) rights issue to help finance a major new partnership with China’s Midea Group, marking one of the company’s most significant strategic shifts in North America in years.

The capital raise will partially fund three new joint ventures with Midea, all focused on reshaping Electrolux’s North American footprint and improving long‑term cost efficiency. According to the company, the ventures will cover:

  • A North American food preservation sales JV
  • A food preservation manufacturing facility in Mexico
  • A fabric‑care manufacturing operation in South Carolina

Electrolux says the move is part of a broader restructuring plan designed to streamline operations and restore competitiveness in a region where the brand has faced sustained margin pressure.

Financial Impact
The company expects around SEK 2.4 billion in negative non‑recurring items in Q2 2026 linked to the partnership, with SEK 0.9 billion of that affecting cash flow. Electrolux also plans to sell certain Mexican assets later in the year, a move projected to generate SEK 1 billion in positive cash flow.

Despite the scale of the restructuring, Electrolux maintains that the Midea partnership does not change its 2026 business outlook.

Strategic Significance
For the appliance sector, the tie‑up signals a deeper industrial alignment between two global players at a time when North American manufacturing costs, logistics pressures, and competitive intensity continue to reshape the market.

Electrolux’s decision to co‑develop manufacturing capacity with Midea — rather than pursue full divestment — suggests a strategy focused on shared investment, lower risk, and faster operational turnaround.