Tag Archives: Bauknecht

EuroCucina: Beko Europe and Whirlpool Reveal the Kitchen of Tomorrow

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At Milan’s EuroCucina, Beko Europe united its four main brands—Beko, Whirlpool, Hotpoint, and Bauknecht—under a single eco-designed pavilion created by architect Mario Cucinella. The showcase proved that premium design, advanced tech, and sustainability can seamlessly coexist.
Whirlpool: Premium Design & Adaptive AI
Whirlpool focused on sleek aesthetics and smart connectivity:
Matte Black Finish:

New ovens, microwaves, and induction cooktops feature a matte look. Cooktops include MatteProtect, making the glass three times more scratch-resistant.
High Performance: New ovens introduce an Airfryer function and Cook4 technology, which cooks four dishes simultaneously to save up to 72% of cooking time.
Smart Tech:Driven by the HomeWhiz app, AI AdaptiveCool manages fridge compressors in real-time to slash energy use by up to 20%, while washing machines optimize cycles based on user habits.
Beko: Sustainability & Modularity
Beko emphasized long-term reliability (appliances tested for a 10-year lifespan) and resource management:
Resource Tracking: The HomeWhiz Energy & Water Management platform lets users monitor precise consumption. Meanwhile, PowerIntense dishwashers use SensorAdapt AI to cut time and energy use by up to 50%.
Modular Refrigerator: Beko debuted a prototype fridge made of independent, stackable cooling blocks designed to fit into any living space, adapting as household needs change.
> **Market Leader:** Backed by Koç Holding, Beko is now Europe’s leading appliance manufacturer, boasting an €11 billion turnover driven by sustainable innovation.

Beko Europe Delivers Standout Presence at EuroCucina 2026

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Beko Europe made a confident statement at EuroCucina 2026 with a striking pavilion that brought together its four European brands — Beko, Whirlpool, Hotpoint, and Bauknecht — under one unified concept.

The group introduced its design philosophy, “Legacy. Design. Purpose.”, a framework that connects its European heritage with a forward‑looking vision for the future kitchen.

Working in partnership with Mario Cucinella Architects, Beko created an immersive, architecturally cohesive space that offered visitors a calm, curated experience amid the intensity of the show floor.

Across the week, the pavilion welcomed thousands of visitors, partners, and industry colleagues. Feedback from the trade was consistent: a differentiated, design‑led presence that stood out and signalled Beko Europe’s growing ambition in the premium kitchen space.

Whirlpool/ Bauknecht: New managing director for Germany and Austria

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Whirlpool Austria (and Germany) has had a new managing director since September 1st. Till Bickelmann, currently Head of Marketing Northern Europe and Head of Sales & Marketing DACH, has been promoted to Senior Director and is now in charge of the Austrian and German markets. In this function he will report to Jens-Christoph Bidlingmaier, VP Northern Europe Cluster