Beko Europe Delivers Standout Presence at EuroCucina 2026

Beko Europe made a confident statement at EuroCucina 2026 with a striking pavilion that brought together its four European brands — Beko, Whirlpool, Hotpoint, and Bauknecht — under one unified concept.

The group introduced its design philosophy, “Legacy. Design. Purpose.”, a framework that connects its European heritage with a forward‑looking vision for the future kitchen.

Working in partnership with Mario Cucinella Architects, Beko created an immersive, architecturally cohesive space that offered visitors a calm, curated experience amid the intensity of the show floor.

Across the week, the pavilion welcomed thousands of visitors, partners, and industry colleagues. Feedback from the trade was consistent: a differentiated, design‑led presence that stood out and signalled Beko Europe’s growing ambition in the premium kitchen space.

Elica Opens EuroCucina 2026 with Strong Institutional Support

Elica kicked off EuroCucina 2026 with heavy footfall and high‑level institutional attention. Prime Minister Giorgia Meloni visited the stand on opening day, meeting President Francesco Casoli and the Board before continuing discussions over a private lunch.

The company thanked national Institutions for recognising the strategic importance of the home appliance sector as it navigates major technological and competitive shifts. The visit also underscored the global value of Italian design, innovation, and industrial resilience.

Elica later welcomed Deputy Prime Minister Matteo Salvini, Marche Region President Francesco Acquaroli, and other prominent figures from business and government, reinforcing the brand’s central role in Italy’s manufacturing excellence.

LG Unveils New Dishwasher Lineup with One‑Hour Wash & Dry at EuroCucina 2026

LG Electronics is set to debut its next‑generation dishwasher lineup at EuroCucina 2026, headlined by a new one‑hour wash‑and‑dry cycle engineered to boost everyday kitchen efficiency without sacrificing cleaning performance.

The platform brings together LG’s core technologies — QuadWash Pro, Dynamic Heat Dry+ and TrueSteam — to deliver stronger soil removal, improved drying and more consistent results across a range of load types.

A key upgrade is AI SenseClean, an intelligent wash system that detects soiling levels and automatically adjusts water pressure, cycle time and temperature for more tailored, resource‑efficient operation.

Developed specifically for European households, the new lineup achieves A‑grade energy efficiency across major models, spanning both premium and high‑volume segments. LG positions the range as a meaningful step forward in performance, sustainability and real‑world usability for the modern European kitchen

Beko Europe Sets Out Bold New Vision at EuroCucina 2026

Beko Europe used EuroCucina 2026 to unveil a unified, design‑led vision for the “home of tomorrow,” with a striking stand created by MCA – Mario Cucinella Architects. The message: heritage, innovation, and purpose now drive the entire brand group.

CEO Akın Garzanlı highlighted a market under pressure from rising costs and global competition, stressing Europe’s role as a powerhouse for design, engineering, and manufacturing. Beko Europe is doubling down on investment in production, R&D, and design, aiming to compete on value—not price.

Italy remains the creative engine of the group, shaping everything from product testing to cooking innovation. Garzanlı called it “central to how we design, refine, and future‑proof our appliances.”

Elica Previews Two Major Innovations for EuroCucina 2026

Elica is set to make waves at EuroCucina 2026 with two standout launches: an upgraded Lhov All‑in‑One system and the new Luna smart lamp.

🔥 Lhov, Now Smarter and Sleeker
The integrated hob‑oven‑extractor returns with a matte white finish, voice control, and more intuitive functions. Its seamless design blends directly into modern cabinetry, pushing the boundaries of minimalist kitchen tech.

💡 Luna: Lighting That Thinks
Luna goes beyond traditional lighting, combining ambient and task illumination with gesture, app, and voice control. It automatically adapts to what’s happening in the kitchen, creating a dynamic, responsive atmosphere.

🌐 A Step Forward in Kitchen Experience
With Lhov and Luna, Elica reinforces its role as a global leader in kitchen innovation — merging design, smart technology, and everyday usability into one cohesive experience.