Midea’s European leadership says the UK is now firmly in its sights — but only because the timing is finally right. 
“We identified the UK and Italy as important markets,” says Larry Yuen. “But timing matters. We wanted the right organisation, products, and service structure before entering. Now we feel ready.”

That readiness comes with selectivity. 
“We are not going to work with everyone,” Yuen adds. “It has to be a two‑way decision. Retailers choose us, and we choose them. We want partners who believe in the brand and want to grow with us. It’s about total margin — balancing volume and profitability so retailers can build a sustainable business.”

Mauro Correia sees a market undergoing rapid change — and opportunity. 
“Some traditional suppliers have had very tough moments in recent years,” he says. “That creates space for companies that can bring innovation and competitiveness at the same time.”

Given Midea’s scale, investment power and long‑term European ambitions, few in the trade would bet against the group converting this momentum into meaningful UK market share. And with a revitalised Teka brand now back under the same roof, the combined offer is broad enough to make many kitchen specialists take a fresh look.